A B C D E F G

1 Profit & Gambit Co. Advertising-Mix Problem

2
3 Parameters
4 Television Print Media
5 Unit Cost ($millions) 1 2
6
7 Minimum
8 Increase in Sales per Unit of Advertising Increase
9 Stain Remover 0% 1% 3%
10 Liquid Detergent 3% 2% 18%
11 Powder Detergent -1% 4% 4%
 A B C D E F G H I J K
1 Profit & Gambit Co. Advertising-Mix Problem
2
3 Parameters
4 Television Print Media Range Name Cells
5 Unit Cost ($millions) 1 2 AdvertisingUnits C17:D17
6 IncreasedSales C22:C24
7 Minimum IncreasedSalesPerUnitAdvertisinC9:D11
8 Increase in Sales per Unit of Advertising Increase MinimumIncrease G9:G11
9 Stain Remover 0% 1% 3% TotalCost G17
10 Liquid Detergent 3% 2% 18% UnitCost C5:D5
11 Powder Detergent -1% 4% 4%
12
13 Model
14 Decision Variables Objective
15 Total Cost
16 Television Print Media ($millions)
17 Advertising Units 4 3 10
18
19 Constraints
20 Increased Minimum
21 Sales Increase
22 Stain Remover 3% >= 3%
23 Liquid Detergent 18% >= 18%
24 Powder Detergent 8% >= 4%
 A B C D E F G H I J K
1 Profit & Gambit Co. Advertising-Mix Problem
2
3 Parameters
4 Television Print Media Range Name Cells
5 Unit Cost ($millions) 1 2 AdvertisingUnits C17:D17
6 Constraints IncreasedSales E9:E11
7 Increased Minimum IncreasedSalesPerUnitAdvertisinC9:D11
8 Increase in Sales per Unit of Advertising Sales Increase MinimumIncrease G9:G11
9 Stain Remover 0% 1% >= 3% TotalCost G17
10 Liquid Detergent 3% 2% >= 18% UnitCost C5:D5
11 Powder Detergent -1% 4% >= 4%
12
13 Model
14 Decision Variables Objective
15 Total Cost
16 Television Print Media ($millions)
17 Advertising Units
 A B C D E F G H I J K
1 Profit & Gambit Co. Advertising-Mix Problem
2
3 Parameters
4 Television Print Media Range Name Cells
5 Unit Cost ($millions) 1 2 AdvertisingUnits C17:D17
6 Constraints IncreasedSales E9:E11
7 Increased Minimum IncreasedSalesPerUnitAdvertisinC9:D11
8 Increase in Sales per Unit of Advertising Sales Increase MinimumIncrease G9:G11
9 Stain Remover 0% 1% 3% >= 3% TotalCost G17
10 Liquid Detergent 3% 2% 18% >= 18% UnitCost C5:D5
11 Powder Detergent -1% 4% 8% >= 4%
12
13 Model
14 Decision Variables Objective
15 Total Cost
16 Television Print Media ($millions)
17 Advertising Units 4 3 10