Ad Campaign

SPIRITZ – The Spirit of the Game

st ever CITRUS FLAVOURED non-alcoholic beverage

Royal Bengal Cola presents

SPRITIZ-The Spirit of the Game.
Non-Alcoholic Energy Beverage
Registration no. –
Product Variant – a) Blueberry Flavoured
b) Citrus Flavoured
Available Sizes - ml ( bottle), ml (can)
MRP – Rs ( ml), Rs ( ml)
Ingredients –
Caffeine
Taurine
Glucuronolactone
Vitamin B
Guarana
Ginseng
Ginkgo Biloba
Carnitine, Sugars, Antioxidants
 Company name – Royal Bengal Cola
 Product
 Name – SPIRITZ
 Product Code-
 Slogans – The Spirit of the Game (English)
 Features
No added Preservaties
No added color
BUY GET FOR RS.


 SPIRITZ – The Spirit of the Game

AUDIENCE
 st
ever CITRUS FLAVOURED non-alcoholic beverage
 Age Group – years
 Not for pregnant Women
 Gender – Unisexual ( Male Oriented)
 A perfect soothing element in this summer and fever
of IPL
 Available through all online food ordering platforms.
 Feedback through reviews, customer helpline.
 SPIRITZ – The Spirit of the Game

TYPE OF MEDIA USED

 Social media – Posture, Info-graphics, Meme, Videos, Audio-
stories, non-paid collaborations
 Websites - banner
 Print Media – banner, poster
 Radio – audio
 Leaflets
 Billboards
 Digital Advertising(mobile application)
 Online Shopping Applications(Groffrers, BigBasket)
 Public Transport
 Multi Level Marketing for sellers
 SPIRITZ – The Spirit of the Game

CAMPAIGNS
 Pre-Campaigns (mike, hoarding, leaflets)
 Timing – pm – pm (weekends)
 In front of club of popular teams – Mohun Bagan,
East Bengal, Cricket Association of Bengal, others
 In front of stadiums, local playgrounds, colleges,
schools, shopping complexes others.
 Exclusive offers – game play(Questionnaire)
 Feedback wall (whiteboard)
 Goody bags (band, pen, cap, sunglass)
 SPIRITZ – The Spirit of the Game

Gift coupons