ANTHROPOLOGY: CULTURE & SOCIAL

CONSCIENCE

ETHNOGRAPHY
&
PHOTOGRAPHY
Andrea Yunel Carranza Gómez
Manuel Patricio Cisneros Cedillo
Mauricio Gabriel Gonzalez Romo
ETHNOGRAPHY
BEYONF MEETING PEOPLE...
Ethnography is a research method central to understanding the
world from the perspective of social relations or the systematic
study of people and cultures. This is a qualitative research method
based on cultural diversity both at home and abroad.

Ethnography is the primary method of social and cultural

anthropology, but it is often an integral part of the social sciences
and humanities, which draw methods from many sources, including
the natural sciences.
As a qualitative research method, ethnography offers several advantages.
First, ethnographies can account for the complexity of group behaviours,
reveal interrelationships among several dimensions of group interactions,
and provide context for behaviors.

Ethnography is time consuming and requires a well-trained researcher. It

takes time to build trust with informants in order to facilitate full and
honest discourse. Short-term studies are at a particular disadvantage in
this regard.
 IT IS ALSO USED TO...

For examining For examining To understand To understand

social trends and social the roles of the hygiene and
instances like interactions and families and sanitation
divorce, illness, encounters. organizations practices of
migration. and their communities.
behaviour..
PHOTOGRAPHY
MORE THAN PICTURES?...

The word photography literally means "to draw with light".

Photography is the process of recording images
(photographs) on photographic film or, in the case of digital
photography, using digital electronic or magnetic memory.
Photography has been closely associated with anthropology since the
beginning of the discipline.
Although photographs are particularly uncomfortable in
contemporary social anthropology, they can serve as sources of
information and objects of study in the social sciences in general and
social anthropology in particular.

It is not usual to use photographs as decorative elements in written

texts. It is useful to see how an image becomes audible in terms of
when, where and who took the image.
To do so, however, methodological considerations of photography must move from the
subfields of visual sociology and visual anthropology to the mainstream of these
disciplines and the social science enterprise as a whole.
WHAT IS ETHNOGRAPHY? (S. F.). ANTHROPOLOGY@PRINCETON.
HTTPS://ANTHROPOLOGY.PRINCETON.EDU/UNDERGRADUATE/WHAT-ETHNOGRAPHY

HTTPS://WWW.HERD.ORG.NP/UPLOADS/FRONTEND/PUBLICATIONS/PUBLICATIONSATTACHME
NTS1/1480653184-ETHNOGRAPHY_1.PDF

PHOTOGRAPHY. (2020, 7 AGOSTO). IMMA. HTTPS://IMMA.IE/WHAT-IS-ART/SERIES-3-

MATERIALS-METHODOLOGIES/PHOTOGRAPHY/

PHOTOGRAPHY. (2020, 7 AGOSTO). IMMA. HTTPS://IMMA.IE/WHAT-IS-ART/SERIES-3-

MATERIALS-METHODOLOGIES/PHOTOGRAPHY/