VISUAL

COMMUNICATION
Prof.ssa Amy McIntire

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The RECIPIENT can also receive messages from:

•Signboards/Billboards
•Displays
•Maps
•Banners
•Blimps
•Symbols
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BANNERS

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DISPLAYS

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SODA CAN DISPLAY

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BLIMP

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Goodyear Tires

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SIGNBOARD

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BILLBOARD

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Blimp & Billboard

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SYMBOLS

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SYMBOL: An association of ideas and a
powerful source of meaning.

*Symbols are culturally agreed conventions

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*The story of Adam and Eve. The bitten apple represents “Knowledge.”

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*The SONY VAIO (Visual Audio Intelligent Organizer) logo has a “VA”
that looks like an analog wave, while the I O look like a binary code
or digital signal.

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*The “b” in the logo represents the headphones, the circle is the head.

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*The “R” is a cyclist. The yellow circle is both a wheel, and a sun
as the event happens during the daytime.

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*The “TT” represents the Eiffel Tower. The Script is elegant and
sophisticated, like a signature.

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*Vietnamese Coffee brand. The 2 birds create a heart, depicting the
name of the coffee brand.

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*The logo is a cube within a cube. The outer cube forms a “G”, while the
negative space inside forms a “C”.

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*The negative space is the shape of Australia!

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*The “L” and “G” create a face. Creates a human feeling.

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*Look at the negative space between the “E” and “X”. The arrow
creates a feeling of moving forward and speed.

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*The 2 arrows represent “crossroads” with the letter “C” inside
representing the name of the brand.

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*Producer of many different products. The “U” is made up of different
products showing the range of goods that they sell.

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The Logo is composed of “U”s and “N”s on top of each other, which
create “S.” Therefore, there is a repetition of the brandname “SUN"

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*The Matterhorn with a hidden bear inside…and bears like honey which is
unique to this product. The bear also represents that Toblerone is
produced in the “City of Bears.”

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*The logo of the razor company looks “SLICED.”

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*The “tit” are 2 people eating chips and salsa. Showing this product is
fun and can be shared with friends and family.

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*The colours of the logo come from the Bavarian flag. The
logo represents the blades of a propeller as the company
was historically specialised in aviation.

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*The “=“ signs represent EQUALITY.

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*Represents how the geography of London has changed over time.

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*London Symphony Orchestra: The script looks like a conductor

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*Famous for selling “31” different flavors of ice cream. The logo is fun,
emphasising how you feel when eating ice cream.

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*Saying the sell everything from “A to Z”! The arrow also looks
like a smile. Happiness.

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*Represents move from black and white TV’s to Color TV’s, as
well as diversity.

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*The blue stripes represent the Golden Gate Bridge of San
Francisco, as well as an electromagnet

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*The lines represent a mountain—the challenge an athlete overcomes.

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*Hope for African Children Initiative: Looks like the geography of
Africa, but composed of an adult and a child.

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*Like pinning things to a wall, the “P” represent a “pushpin.”

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 References

• Goddard, Angela. The Language of Advertising. London:

Routledge, 1998.

• Goodman, S. Redesigning English-New Texts, New

Identities. London: The Open University Press, 1996

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