A) TRUE- FALSE GENERAL REVISION – WEEK 7

1- (___) CEO is a general manager.

2- (___) PR is in charge of publicity

3- (___) Only public companies do marketing.

4- (___) Art director supervises the design staff.

5- (___) “Ad” is the short form of “Advertising.”

6- (___) Direct marketing is about promotion.

B) COMPLETE THE TABLE

C) MINI TEST ON MARKETING

1- C) Food and clothing is a ……….

a) want b) target c) demand d) need

2- Which is about Product (4Ps) ?

a) discount b) location c) appearance d) media

3- Which is about Place (4Ps) ?

b) advertising b) PR c) channels of distribution d) list price

4- Microsoft is a global ……………

a) brand b) market c) ad d) staff

5- …………. works for publicity.

a) HR b) CEO c) Marketing d) PR

6- ……… writes texts for advertisements.

a) designer b) ad agency c) copywriter d) director

7- “ first six months prices are low and later they will be 20% more” (pricing model?)

a) Premium pricing b) Price skimming c) Penetration pricing d) Economy pricing

8- Media is an element of …………….. ? (4Ps?)

a) Price b) Promotion c) Process d) Place

D) PRICING MODELS:

E) GIVE 1(ONE) EXAMPLE FOR EACH:

F) MATCHING

personal market

public selling

advertising satisfaction

Target relations

customer communication

internal campaign