T.C.

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Dersin Adı MESLEKİ YABANCI DİL I (İngilizce) – VOCATIONAL ENGLISH I Öğrenci imzası
2018/2019 Güz Bahar Yaz A.S. D.S.S. Diğer (…………………)
Öğretim Elemanı Öğr.Gör.Dr. EMEL ADAMIŞ Süre 40 dk. NOT:
Öğr. Adı Soyadı Numarası
MARKETING
Programı NÖ İÖ Sınav Tarihi - Saati 24 /01/ 2019-15 :00
(PAZARLAMA)

A) VOCABULARY (4X5=20 PTS) – (KISALTMALARIN İNGİLİZCE AÇILIMINI YAZINIZ!)

1- PR = ………………………… …………
2- HR=………………… ………………….
3- CEO =…………………………………..
4- Publicity: ……………………………….
5- Promotion : …………………………….

B) LOOK AT THE POSTER AND LABEL THE DIAGRAM (5X5= 25 PTS)

C) MARKETING TEST (3X10=30 PTS) Choose the best answer.

1- In Boston Martix: Low Market Share + High Market Growth = ?
A) Poor Dogs B) Question marks C) Cash cows D) Stars
2- In Boston Martix: High Market Share + Low Market Growth=?
A) Question marks B) Poor Dogs C) Cash cows D) Stars
3- AliExpress is a global ……………
A) ad B) marketing C) brand D) staff
4- Sport companies like Nike and Puma usually…………… sports events.
A) compete B) package C) publicity D) sponsor

F 013 İlk Yay.T: 15.11.2016 //Değ.No: 00 //Değ.T:

 T.C. BURSA ULUDAĞ ÜNİVERSİTESİ
SOSYAL BİLİMLER MESLEK YÜKSEKOKULU

SINAV SORU VE CEVAP KAĞIDI

5- Our ……….. is only 10%.

A) market share B) market C) marketing D) customers
6-…………… are tangible parts of services such as staff uniforms, wesites, and clean kitchen.
A) products B) promotion C) physical evidences D) people
7- “We sell our products at lower price in Asian countries.”
A) Premium pricing B) Economy pricing C) Price skimming D) Geographical pricing
8- Food and water is a ……………
A) want B) target C) demand D) need
9- Selling is about product sales but ……..is about customer satisfaction.
A) method B) promotion C) marketing D) advertising
10-Which is about Place (4Ps) ?
A)service B) PR C) discount D) logistics

C) WRITE THE DESIGN TYPES OF LOGOS : (5X5=25 PTS)

1 2 3

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4 5

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F 013 İlk Yay.T: 15.11.2016 //Değ.No: 00 //Değ.T: