BRAND

Business name
LOGO

MINI MARKETING PLAN

Submitted by:

(Group No.)
(Leader)
(Members/last name first/alphabetically arranged)

Submitted to:

(Instructor name)
Principles of Marketing

Date Submitted:
_________
COLUMBAN COLLEGE BASIC EDUCATION DEPARTMENT - MAIN
No. 1 Mt. Apo Street, New Asinan
2200 Olongapo City, Philippines
Tel. Nos. (047) 222-3329, 224-1581-82; Fax No. (047) 222-7782
E-Mail Address: columban_college_inc@yahoo.com
Website: www.columban.edu.ph

TABLE OF CONTENTS

Contents Pages
I. EXECUTIVE SUMMARY ……………………………………………………………. 1
II. THE CHALLENGE …………………………………………………………………….. 2
III. SITUATION ANALYSIS ……………………………………………………………… 3
A. Environmental Analysis ……………………………………………………. 4
B. Company Analysis (if applicable) ……………………………………….. 5
C. Market Analysis ……………………………………………………………….. 6
D. Competitor Analysis …………………………………………………………. 7
E. SWOT Analysis ………………………………………………………………… 8
IV. COMMUNICATION STRATEGY …………………………………………………. 9
A. Positioning Strategy …………………………………………………………. 10
B. Target Market ………………………………………………………………….. 11
C. Product Strategy ………………………………………………………………. 12
D. Price Strategy …………………………………………………………………… 13
E. Place Strategy …………………………………………………………………… 14
F. Promotions Strategy …………………………………………………………. 15
V. METRICS AND TARGETS ………………………………………………………….. 16