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Pet Caravan

Yuvraj Malik
Business Basics
Sem V
Executive Summary
Pet Caravan is dedicated to providing reliable and safe transportation
for pets in Noida. We understand that many pet owners have busy
schedules, limited access to transportation, or physical limitations that
make it difficult to transport their pets to appointments, errands, or
other destinations. Our pet taxi service offers a solution to this problem
by providing door-to-door transportation for pets and their owners.
Brand Identity
Brand Name: Pet Caravan
Tagline: "A Comfortable Ride For Your Furry Friend."
Brand Personality: Professional, reliable, caring
Brand Values: Safety, comfort, convenience
Target Audience: Busy pet owners who need reliable transportation for
their pets, including working professionals, seniors, and individuals with
disabilities
Key Message: Pet Caravan is a professional and reliable pet taxi service
that ensures the safety and comfort of pets during transportation.
Visual Identity: The logo for Pet Caravan features a taxi with a cat and
dog featured inside, the yellow palette evoking a feeling of trust,
reliability and happiness.

Problems & Solutions


Problem 1: Limited availability of vehicles that can accommodate pets
Solution: Invest in a fleet of specially-equipped vehicles that are suitable for transporting pets,
such as minivans or SUVs with spacious cargo areas and safety features like window screens.

Problem 2: Difficulty finding drivers who are comfortable handling and transporting pets
Solution: Train drivers in pet handling and safety, and provide ongoing support and guidance to
ensure they feel confident and comfortable working with pets.

Problem 3: Difficulty handling emergencies or unexpected situations


Solution: Develop policies and procedures for handling emergencies, such as accidents or illness,
and ensure that drivers are trained and equipped to handle these situations.

Problem 4: Limited marketing budget


Solution: Utilize low-cost or no-cost marketing channels, such as social media, local networking,
and partnerships with local businesses.
Competitors
Other pet taxi services like Pet Backer in the area that offer similar services
Transportation providers that also offer pet transportation, such as taxi or
ride-hailing companies
Pet sitting or dog walking services that offer transport as an additional service
Pet owners who offer transportation services informally, such as through
online classifieds or community networks
Budget
Reliable Taxi Services Pet transportation Affordable service Excellent customer Working
Pet Supplies Pet care and safety Quick response time service professionals
Suppliers Safety and reliability Fast booking time Senior Citizens
Offers and discounts Individuals with
on special occasions disabilities

Trained staff in pet Main website


care
Transportation

Social media pages
Partnership with
vehicles existing ventures

Vehicle costs Partnering with local Charging per trip


Staff expenses pet businesses (distance,time,
Bills Subscription services number of pets)
Office Rents for regulars Merchandise
Marketing
Thank You!

8287064464 www.PetCaravan.com @PetCaravan

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