Professional Documents
Culture Documents
Yuvraj Malik
Business Basics
Sem V
Executive Summary
Pet Caravan is dedicated to providing reliable and safe transportation
for pets in Noida. We understand that many pet owners have busy
schedules, limited access to transportation, or physical limitations that
make it difficult to transport their pets to appointments, errands, or
other destinations. Our pet taxi service offers a solution to this problem
by providing door-to-door transportation for pets and their owners.
Brand Identity
Brand Name: Pet Caravan
Tagline: "A Comfortable Ride For Your Furry Friend."
Brand Personality: Professional, reliable, caring
Brand Values: Safety, comfort, convenience
Target Audience: Busy pet owners who need reliable transportation for
their pets, including working professionals, seniors, and individuals with
disabilities
Key Message: Pet Caravan is a professional and reliable pet taxi service
that ensures the safety and comfort of pets during transportation.
Visual Identity: The logo for Pet Caravan features a taxi with a cat and
dog featured inside, the yellow palette evoking a feeling of trust,
reliability and happiness.
Problem 2: Difficulty finding drivers who are comfortable handling and transporting pets
Solution: Train drivers in pet handling and safety, and provide ongoing support and guidance to
ensure they feel confident and comfortable working with pets.