A Case Study on OLA Cabs

Group-11:
Bhushan Patil
Hari Tarun
Mrudul Sharma
Pankhoori Vidya
Rahul Karipur
Indian online transportation network company

Provides cab services from economy to luxury travel

Facilitates both cash and card payment options

Cater to other services like Ola Caf, Ola store, Ola

shuttle, Ola Money and Ola Corporate
Business Features to be Execution
Objectives added Portable card payment
Bring mobility Increase payment machine in the car
Increase and retain options Updates on actions
customers Crowd sourcing to taken on customer
improve engagement feedback
Enhance customer
experience Improve customer Loyalty cards
Crowd funding loyalty She-cabs
Enhanced travel Improve response
security system
Reward system for
customers
 Quality of ride

Driver reputation

Reliability of ride

Response time

Availability of ride

Transparency
 Encourage reviews and feedback
Incentives, Loyalty cards, Discount coupons, Free rides

Improve social media engagement through publishing

initiatives CSR activities

Increase safety through reward system to drivers based on

behavior

Improve response time in emergency situations

Improve customer engagement through tie-ups with hotels

for travel packages
 Consistent pricing

Professional dressing of the drivers

Increase availability of cars in peak areas at peak

timings

Timely updates on actions taken against customer

feedback

Encourage female drivers

Corporate tie-ups to improve business