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  • SBR 2 - Group 11

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    Pankhoori Vidya
    8 views7 pages
    The document discusses metrics for calculating return on investment (ROI) for social media marketing. Some key metrics mentioned are number of followers, views, visits, sales, and customer retention. It provides an example calculation of ROI by comparing the increase in new customers from a Google+ campaign to the cost of the campaign, and notes that future customer lifetime value could further increase ROI over time. A recommendation is made to only invest if the initial ROI calculation is positive.

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    Decision Making

    Original Title

    SBR-2_Group-11

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    The document discusses metrics for calculating return on investment (ROI) for social media marketing. Some key metrics mentioned are number of followers, views, visits, sales, and customer retention. It provides an example calculation of ROI by comparing the increase in new customers from a Google+ campaign to the cost of the campaign, and notes that future customer lifetime value could further increase ROI over time. A recommendation is made to only invest if the initial ROI calculation is positive.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    8 views7 pages

    SBR 2 - Group 11

    Uploaded by

    Pankhoori Vidya
    The document discusses metrics for calculating return on investment (ROI) for social media marketing. Some key metrics mentioned are number of followers, views, visits, sales, and customer retention. It provides an example calculation of ROI by comparing the increase in new customers from a Google+ campaign to the cost of the campaign, and notes that future customer lifetime value could further increase ROI over time. A recommendation is made to only invest if the initial ROI calculation is positive.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 7

    ROI for Social Media

    Customer communication and outreach


    through innovation, leadership and
    business.
    Crowd sourcing
    Spike in followers
    No of views
    Stickiness
    Number of new ideas
    Spike in number of
    visits
    Spike in stock prices
    Spike in sales
    Increased social
    conversation
    Retention Rate /
    complete transaction
    Repeat customers
    Assuming that PPC is
    between $1 to $2.
    Target no of visits
    3000
    Amount required =
    3000 * $1.25 = $3750
    Measuring the ROI
    based on changes on
    above metrics
    Maersk Line Google+ Spend 2012
    Increase in total number of customers in
    current year - Increase in customers last year
    without Google+ campaign= Increase in
    customers through Google+
    Increase in customers through Google+ X
    average revenue per customer = Total
    additional revenue through Google+
    Total additional revenue Total Spend, will
    give the ROI
    Customer lifetime value post 2012 will
    increase the ROI further.

    In case the ROI is positive the decision to


    invest should be made else investment
    should not be made.

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