Marketing

Budget Analysis and Recommendations Report

Introduction

Blue healer spa is one of the established resorts around the city. In this report, we have
introduced a lot of information made to break down the exhibition of a particular advertising
effort or exertion. Itis used to viably impart an organization's showcasing procedure, including
research, limited time strategies, objectives and anticipated results. The purpose of this report
is to provide information relatively. This report is intended to increase the differences that are
seen in the above report. Also,to recommend following necessaries in future.

Marketing Budget Information

Project marketing. An approximate cost estimation needed to promote the goods or services
of an undertaking. Usually, a marketing budget should cover all promotional expenses,
including marketing campaigns such as website creation, advertisement, and public relations,
as well as the expenses of hiring marketing personnel and utilizing office space.

Consider the following marketing methods and expenditures as you prepare your budget:
• Responsive website
• SEO
• PPC advertising
• Social campaigns
• Email campaigns and newsletters
• Content marketing
• Inbound marketing
• Traditional advertising
• Public relations
• Events
• Marketing collateral




Deviation reasons
• - biggest variance is $10,000 for website design, it needed a total of $20,000 to rebuild the
website and allow for online bookings.

• Company saved $2500 for the expo buy choosing a smaller stand and a different location in
the exhibition hall

• $5000 over budget for community sponsorship due to popularity among businesses •
Contingency budget was not used thus saving of $1000

• Overall budget was $80500 actual spent $92000

Recommendations
Recommendation based on past year and competitors: -increase budget for marketing
We spent $11500 more than planned but the company increased its market share and revenue
exceeded expectation