Professional Documents
Culture Documents
Week #1
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• Introduction
TOPICS • Importance of the business plan
• Review
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LEARNING
OBJECTIVES • Explain the role of a business
plan in a business
• Determine alignment of business
plan with the organisation
• Consult with stakeholder
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Importance of a business plan
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Review pre-existing strategies
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The business
Vision
Mission
Values
Strategic objectives
Core competences
Synergy
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Consult with stakeholders
Purpose of consultation
Identify them
Analyse them
Engage them
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The entrepreneur
Uncertainty
Risks
Commitment
Determination
Competency
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Idea Vs Opportunity
Create or add significant value to a customer or end user
Fix a real problem in the market, something that is truly a
market pain
The need for the product or service is pervasive
There are robust market, margin and profit-ability
characteristics that the entrepreneur can prove
The founder and management team have collective
domain experience that matches the opportunity
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Business environment
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Scanning the business environment
PESTLE
SWOT
VoC
5 Forces model of
competition
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Five forces model of competition
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CONCLUSION
QUESTIONS AND
RECAP
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Disclaimer
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