2021 Baby Safety Month

Social Media Info Guide

What is Baby Safety Month?

Every September is Baby Safety Month, sponsored by the Juvenile Products Manufacturers Association. This year, JPMA
is helping educate parents and caregivers on the safe selection and use of juvenile products, while encouraging those
around us to become safety ambassadors. This year’s Baby Safety Month campaign provides knowledge and information
to parents and caregivers everywhere who seek to provide the safest environment for their children.

How you can promote Baby Safety Month

Whether you are a manufacturer, retailer, safety advocate, influencer, industry stakeholder or doctor’s office, as a
valued partner of JPMA, there are several ways in which you can help support and promote this very important
awareness program. Social media posts, blogs, email blasts to your subscribers and even simple shares and retweets can
promote these very important safety messages to parents and caregivers everywhere. To assist in making this as easy as
possible for you to participate, we have listed sample hashtags, social media messages, blog posts and images of our
collateral pieces that can be used via your own communication outlets.

Social Media recommended hashtags:

#BSM2021
#JPMABSM
#JPMABabySafetyMonth

Facebook: @JPMAParents

• September kicks off #BSM2021. #JPMABabySafetyMonth helps you safeguard your home for your little loved
ones. #BSM2021 @JPMAParents

• September is #JPMABabySafetyMonth, a campaign to raise awareness of properly choosing and using baby
products. Don’t forget a sure-fire way to prevent injury is direct supervision! #BSM2021 @JPMAParents

• September is #JPMABabySafetyMonth. Did you know? Most injuries can be prevented! Parents and caregivers
play a huge role in protecting children from injuries. Enter to win great products every week in September!
#BSM2021 @JPMAParents

• Make baby’s bath time fun and safe. Learn how at https://www.jpma.org/page/baby_safety_month .
#BSM2021 @JPMAParents

• Did you know? Car seats expire! Check your labels and instructions for the specific model’s useful life. Visit
https://www.jpma.org/page/bsm_safety_tips to learn more. #BSM2021 @JPMAParents
 • Never leave a baby unattended while using entertainment products such as infant swings, bouncers, or activity
centers. #BSM2021 @JPMAParents

• Baby Safety Month is the perfect time to register your baby products, if you haven’t done so already. It’s super
easy. #JPMABabySafetyMonth @JPMAParents

• Be a Baby Safety Ambassador and tell others by sharing your “brag badge”.
https://www.jpma.org/page/bsm_ambassador #JPMABabySafetyMonth @JPMAParents

Twitter: @JPMAParents

• It’s #BSM2021! Create a safe environment for your child through every age and stage.

• September is #JPMABabySafetyMonth. The best way to babyproof? Get down on your hands and knees and
think like a baby! #BSM2021

• Whether it's in the home or on the go, be certain that gear and toys are appropriate for your child.
@JPMABabySafetyMonth

• Bathroom safety tip: Empty the tub completely immediately after each use. #BSM2021

• Car Seat Safety Tip: The back seat is the safest place for children under 13 to ride. #BSM2021

• Be a safety ambassador. Learn how at ww.babysafetymonth.org. #JPMABabySafetyMonth

• Play time safety tip: To avoid tip-over, only use infant swings, bouncers, and activity centers on flat, level
surfaces. #BSM2021

Instagram: @JPMAParents

• Read and follow all manufacturer’s instructions, recommendations for use, and warning labels. #BSM2021

• Be confident you are doing everything right when it comes to baby’s safety. #JPMABabySafetyMonth

• ALWAYS secure the restraining straps on baby gear like infant swings and bouncers. #JPMABSM

• Prevent heatstroke: Never leave a young child alone in a car, not even for a minute. #JPMABabySafetyMonth

• Be a baby safety ambassador. Learn how at https://www.jpma.org/page/bsm_ambassador

#JPMABabySafetyMonth

YouTube: https://www.youtube.com/user/TheJPMA

Every September is Baby Safety Month! Be sure to check out our YouTube channel for information on how to keep your
little one safe.