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Las Piñas Campus

SURVEY TOOL VALIDATION AND REVISION MADE MATRIX

Thesis Title: “THE ROLE OF BRAND CULTURE AS REFERENCE TO MARKETABILITY VALUE OF SELECTED FIVE-STAR HOTEL IN THE
NATIONAL CAPITAL REGION: BASIS FOR BUILDING A STRONG MARKETABILITY VALUE FRAMEWORK FOR HOSPITALITY
INDUSTRY”

Proponent: Alcala, Lucky Boy

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Course: Bachelor of Science in Business Administration major in Marketing Management

Adviser: Dr. Leticia C. Gamad

College of Business Administration and Accountancy

 University of Perpetual Help System Dalta Page | 2
Las Piñas Campus

VARIABLES INDICATOR/S NAME OF DATE OF FEEDBAC/COMMENT FROM REVISION MADE

VALIDATOR VALIDATION VALIDATOR
Part I DR. You can use highest educational Highest Educational Attainment
Demographic JOCELYN 10/28/2020 attainment as educational ___ Student
Profile CAMALIG background is broad.
___ Out-of-School
What do you mean by Students? ___Undergraduate Degree
How about those who have ___Post Graduate Degree
stopped schooling? ___ Technical/Vocational
___ Others, specify: ____________
Part II Can you check your
Brand 3. Availing the product and Dr. Nina San 10/29/2020 reference? It seems does not Availing the product and
Experience services of this hotel will help me Miguel measure brand experience? services of this hotel provide me
avoid problems I may have if I will superior accommodation
purchase from other hotels experience

College of Business Administration and Accountancy