A Communication Campaign: Promote COVID VACCINES for

Swinburne University Students before their final Semester January

2022 exams.

1. Introduction page

The target audience:

Our target audience is students studying at Swinburne University. In addition, we also

want to spread the promotion of vaccination to students of universities in Vietnam in
general and globally in particular. Students will not need to pay fees for vaccinations.
In order to promote vaccination with the above target audience, we first started the
propaganda. Furthermore, we promote the establishment of supportive policies and
fair practices, removing barriers such as financial burden on students. With health
being the most critical factor, explaining the benefits of vaccination could make it
easier to implement vaccinations on a university campus. At the same time, sharing
accurate and complete information will strengthen students' confidence and attract
them to participate in the campaign to join hands to fight the epidemic.

What is the key objectives (with rational outcomes)?:

Swinburne University students support the effort and actively participate in

vaccination against Covid-19 (April 2022):

Encourage students to engage in immunization by providing financial assistance,

lodging, and meals. (March 2022).

To flexibly transform ten working classrooms into on-site isolation areas for children
with Covid, severe symptoms, and check students' health condition as quickly as
possible. (March 2022).

Invite 50-70 students to volunteer to help with the immunization campaign, helping to
relieve the strain on the school's medical staff. (March 2022).

The school will reopen for pupils to participate in face-to-face instruction. (April 2022).

What is the key message?

The key message of promoting Covid vaccines is to ensure the health of students at
Swinburne University, raise the sense of responsibility of each individual, and
establish a "new normal" for returning to school. – “ New challenge, new balance.”
 Why have you chosen the tactic for each medium?

a. Part 2: Visual/auditory: Radio station add

I chose station radio as my first medium because, first and foremost, radio is a
means of communication available at all times and in all places. The dynamism is
represented in the ability to contact the target audience as soon as they move,
capture information fast, and achieve more incredible performance. Through
downloaded radio applications, radio even repeats itself with digital media items.
Repetition also aids listeners in remembering information, which is beneficial to
people of all ages. (Gajura 2019).

b. Part 3: Text/paper-based: Poster to be put around the campus:

Organizations and corporations gain significantly from posters in their
communication efforts (Swinburne University). This is a tool designed to assist
organizations in efficiently communicating information to their target consumers.
Posters make it simpler for them to imagine forthcoming events or the location
where new items will be sold. Furthermore, a poster is a low-cost, easy and
effective technique to advertise a company's image and products. Businesses can
utilize a single poster design several times. (Wroblewski, 2018).

c. Part 4: Digital/Electronic: Design a series of Instagram graphics and hashtags:

The most successful applications of hashtags on Instagram are for branding and
visibility. Swinburne University may use hashtags to broaden its audience and
raise brand recognition. Users will see Swinburne's branded posts if they search
its brand, or if they search specific hashtags, they will see Swinburne's labelled
posts if they search specified hashtags. This typically leads to the acquisition of
new followers and a target audience. Including hashtags in posts regularly helps
enhance exposure. However, it also helps consumers associate Swinburne with
the hashtag, generating new brands. (Jillian Warren, 2021).

2. Part 2: Visual/auditory
FIRST MEDIUM: RADIO STATION AD SCRIPT.

A conversation between 3 students in Swinburne University.

Nhu: Have you heard about Swinburne University's immunization campaign?

Minh: Well, Swinburne University has initiated this program and assists poor students
with housing, funds, and meals.
Trang: But what are the physical and technological requirements for vaccine
implementation?
Minh: Academic rooms will be partially converted for students with Covid-19 cases.
The medical professionals and volunteers - Swinburne students - keep a careful eye
on those who have Covid-19.
Trang: Thanks, I appreciate that. I hope to be a part of voluntary team.
Nhu: Me too. Hope to see you there.
3. Text/paper-based
SECOND MEDIUM: 3 POSTERS TO BE PUT AROUND THE CAMPUS.
4. Digital/Electronic
THIRD MEDIUM: DESIGN A SERIES OF INSTAGRAM GRAPHICS
AND HASHTAGS:
Reference lists:

Bowman, 2021, ‘Could America's schools make COVID-19 vaccination mandatory?’,

The World Economic Forum, viewed on March 12th, 2022.
<https://www.weforum.org/agenda/2021/05/pfizer-vaccine-schools-united-states-
education-covid-coronavirus-pandemic>

Gajura, 2019, ‘Benefits Of Listening To The Radio’, Mindstick, viewed on March 12th,
2022.
<https://www.mindstick.com/blog/12679/benefits-of-listening-to-the-radio>

Wroblewski, 2018, ‘The Advantages of Posters’, Chron, viewed on March 12th, 2022
<https://smallbusiness.chron.com/advantages-posters-63269.html>

Jillian, 2021, ‘Instagram hashtags: Everything you need to know in 2022’, Laterblog,
viewed on March 12th, 2022.
https://later.com/blog/ultimate-guide-to-using-instagram-hashtags/