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Assessment 4: Health Promotion Plan (Script)

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Student Name

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Capella University

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Course Name
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Nov 8, 2023
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Health Promotion Plan
Dear members of the Detroit community,

I am honored to address you today on a matter of utmost importance – immunization. Our

health promotion plan centers around this vital issue, recognizing its crucial role in safeguarding
our collective well-being, particularly that of our children. This targeted approach has been
carefully crafted to cater to the specific needs of low-income and minority families in Detroit,
Michigan. We fully understand the challenges that limited resources pose to accessing

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healthcare for your children and yourselves.

Health Promotion Plan- Immunization Enhancement Initiative

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Immunizations are not just for children; they are a lifelong, life-protecting service. Safe and

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effective vaccines are available to prevent and control many diseases. Our health promotion
plan focuses on our primary goals: Work schedules and transportation issues often deter
parents from ensuring their children are regularly and correctly vaccinated. We aim to equip you

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with techniques and strategies to mitigate these issues. Solutions may include scheduling
vaccinations during non-working hours, carpooling with other parents, or using public transport
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services. Misinformation is a detrimental obstacle in the quest for full immunization. We want to
educate you about the common misconceptions about vaccines prevalent in our society and
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provide you with valid, evidence-based responses that can dispel these misconceptions.
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As part of our plan, we want to equip you with knowledge about your local healthcare
resources. We all know that healthcare can be costly, but there are many affordable options for
immunizations available in our community that you might need to be made aware of. Adhering
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to an immunization schedule can be challenging without proper planning. Through this initiative,
we will guide you in creating a personalized immunization plan, helping you understand when,
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where, and how you and your family can get vaccinated. This plan acknowledges that
knowledge is power. By empowering you with the right information and tools, you will be more
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confident in making decisions about your and your family’s health. Remember, vaccines are our
first line of defense against many diseases. Through immunization, let us protect ourselves and
our community.
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Risk Factors of Lack of Immunization

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Several factors may contribute to less uptake of immunization. Due to geographical locations,
transportation, or financial constraints, individuals with limited access to healthcare services are
less likely to be immunized. Lower-income families often have less access to healthcare or
cannot afford vaccines. A lack of knowledge or misinformation about vaccines can discourage
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people from vaccinating. Beliefs and attitudes towards vaccines can affect immunization rates
and are usually linked to personal, cultural, or religious beliefs. Concerns regarding vaccine
safety or side effects can lead to immunization hesitancy. Inefficient healthcare systems or
scarcity of vaccines can also contribute to lower immunization rates (CDC, 2021).

Misconceptions Related to Immunization

Misconceptions about immunization can play a significant role in vaccine hesitancy. Some
common misconceptions include: while vaccines can cause mild symptoms similar to the

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diseases they protect against, they do not push the actual condition. While natural immunity can
indeed be strong, it often comes with risks of severe illness or complications that vaccines can
prevent. Vaccines have to undergo rigorous testing and review by several regulatory bodies, like

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the FDA, before being approved for public use. Side effects are generally mild and temporary.
This is a consequence of successful vaccination programs. If vaccination rates drop, those

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diseases can quickly return. The immune system is capable of handling thousands of antigens
at once. The number of vaccines is a fraction of what we encounter daily. Numerous studies
have debunked this claim, showing no link between vaccines and autism. Vaccines not only

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protect the individual but also help protect the community through herd immunity, especially for
those who cannot be vaccinated (Hogeling et al., 2019).
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Solutions to Address These Immunization Concerns
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Effective strategies to increase immunization rates include establishing mobile vaccination
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clinics or extending immunization service hours to accommodate varying work schedules.

Launching public awareness campaigns addressing common misconceptions about
vaccines—using social platforms to spread scientifically accurate information. Provision of
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vaccines at little-to-no cost to the recipients by utilizing government funding or nonprofit aid,
moreover, building partnerships with community organizations to increase outreach and
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trustworthiness, particularly in communities with vaccination hesitancy. Use electronic records to

send personalized immunization reminders. Increase the efficiency of healthcare delivery and
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logistics to minimize vaccine scarcity or delivery delays. Implement policies that endorse
vaccination, such as school entry mandates (Pronk et al., 2020).
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SMART Goals Making

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Each participant must establish SMART goals to ensure our efforts align with Healthy People
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2030 objectives. SMART goals provide a structured approach to achieving desired outcomes
and positively changing health behaviors. SMART stands for Specific, Measurable, Achievable,

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Relevant, and Time-Bound. Customized to our immunization campaign, SMART goals offer a
clear pathway to success and guide our actions effectively (Bailey, 2019).

Agreed-Upon SMART Goals with Participants

SMART goals collaboratively developed with participants to address immunization challenges
are as follows:

1. By the session’s conclusion, participants will grasp how their busy work schedules and

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limited transportation options impact their children’s immunization rates (Specific). They
will identify at least three strategies (Measurable) to coordinate immunization
appointments effectively around work schedules and overcome transportation barriers

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(Achievable and Realistic), all within the context of their unique challenges
(Time-Bound).
2. Throughout the session, participants will outline three common vaccine misconceptions

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(Measurable) that might contribute to hesitancy in their community (Specific). They will
devise concise responses (Achievable and Realistic) to counter these myths when

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discussing immunizations with peers and family members, adapting their messages to
different educational levels (Time-Bound).
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3. By the session’s end, attendees will identify two local healthcare resources (Measurable)
offering affordable immunization options for their children (Specific). They will draft a
practical plan (Achievable and Realistic) to utilize these resources, considering financial
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constraints and scheduling challenges to ensure timely vaccinations (Time-Bound).
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4. By the session’s conclusion, participants will create a personalized immunization

calendar (Specific) for their children, including reminders and addressing specific hurdles
(Measurable). They will establish a support network (Achievable and Realistic),
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leveraging community connections to overcome logistical barriers and ensure timely

vaccinations for all children (Time-Bound).
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Assessing Session Outcomes

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After the immunization educational session, evaluations were conducted on the goals
developed. For the first goal, participants were asked to reflect on how their work schedules and
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transportation issues affected their children’s vaccination rates. Of the 30 participants, 45%
identified three strategies that could help them schedule vaccinations effectively despite these
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challenges. About 30% could identify at least two strategies, but the rest did not suggest one.
The most common strategies were scheduling appointments during off-peak work hours,
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carpooling, and using public transportation. For the second goal, addressing vaccine hesitancy,
participants were asked to outline common misconceptions in their community. Approximately
40% could list three misconceptions and devise responses. Interestingly, 35% could identify at
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least two misconceptions but struggled in formulating responses. The rest needed to have
identified misconceptions. The main identified misconceptions were that vaccines cause autism
and are unnecessary for preventable diseases. Regarding the third goal, participants were
tasked to identify two local healthcare resources with affordable immunization options. About
50% achieved the goal; 35% knew of one resource, but the rest did not suggest any resources.
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participants mainly identified local clinics and nonprofit organizations as resources. Lastly,
regarding the personalized immunization calendar, 60% were able to create one and establish a

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support network. The rest crafted a calendar but needed help with the support network aspect.
Many turned to their families and community members for support. Further sessions will address
gaps and reinforce knowledge of these goals.

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Refining Future Strategies Based on Session Outcomes

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Future modifications to the session may include: as 25% of participants struggled to formulate
strategies for scheduling despite work and transportation issues, future sessions should include

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a specific segment on time management strategies, plausible community support systems, and
flexible vaccination centers in terms of operation hours. Considering the difficulty in formulating
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responses to vaccine misconceptions, future sessions should focus more on common
misconceptions and factual counterarguments. Visual aids or handouts with myth vs. fact could
be beneficial for retention.
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As many participants were unaware of local resources, more emphasis has to be placed on
introducing affordable local healthcare resources, charity organizations, and governmental
support that provide vaccinations. This should also aim towards improving connectivity between
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these resources and residents. A larger segment could be dedicated to building a robust
support network, which could involve inviting participants’ family members or community figures,
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thus helping to build a system to ensure immunization continuity. To achieve 90%-100% goal
attainment, the inclusion of ‘Question & Answer’ rounds, revision of previous sessions,
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reinforcement of learning with practical demonstrations and real-world examples, and timely
follow-ups after the community session could be beneficial. Future sessions should be
dynamically adjusted based on participant feedback and comprehension levels, with goals being
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re-evaluated and readjusted based on session outcomes (Kris-Etherton et al., 2021).

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Evaluation Based On Healthy People 2030 Indicators

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Healthy People (HP) 2030 emphasizes increasing immunization rates and reducing
vaccine-preventable diseases. There are a few aligned areas of these objectives with our
session. Our session aligns with HP’s objective to remove obstacles to healthcare services.
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Participants identified strategies to manage work schedules and transportation for
immunizations in the session. This corresponds with HP’s goal of increasing public knowledge
about vaccines. The session outlines and addresses vaccine myths parallel to HP’s focus on
making healthcare resources accessible. Participants identified and planned to use local,
affordable immunization resources. This aligns with HP’s objectives of increasing immunization
adherence and fostering community collaborations for health. In contrast, a few areas need to
be aligned with these objectives in our session. The session does not address HP 2030
objectives like developing new vaccines, enhancing surveillance for vaccine-preventable
diseases, and researching vaccine safety and efficacy. It focuses more on practical strategies

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for individuals and communities than wider policy or research areas (Decouttere et al., 2021).

Revisions for Upcoming Sessions Based on Healthy People 2030

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Objectives

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We can incorporate several strategies to align our future sessions more closely with the Healthy
People 2030 objectives. Firstly, for developing new vaccines, we invite scientists or researchers

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to join the sessions and elucidate the vaccine development process. This will not only provide
participants with firsthand information on the effort made to ensure the safety and efficacy of
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vaccines, but it may also dispel fears about their safety. Our sessions could educate community
members on distinguishing and reporting symptoms of preventable diseases to enhance
surveillance for vaccine-preventable diseases. We could also institute community-led
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surveillance activities, where observations can be shared anonymously, promoting a community
role in monitoring health trends. Discussing vaccine safety and efficacy research can also play a
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vital role. We can schedule segments where healthcare professionals explain how this research
is conducted to participants.
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A clear understanding of the stringent regulations followed before any vaccine is approved
adds to confidence in vaccination. The process of ongoing surveillance post-approval can be
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highlighted, too, emphasizing that safety remains a priority long after vaccines hit the market.
Lastly, we could include discussions around local and national healthcare policies impacting
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vaccine access and acceptance, encouraging community members to understand and engage
in policy-making. These adjustments will help our sessions resonate more with Healthy People
2030’s overall objectives, making them a forum for building practical strategies and a platform
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for broadening knowledge and perspective around vaccines and public health policy (Ochiai et
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al., 2021).
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References
Bailey, R. R. (2019). Goal setting and action planning for health behavior change. American
Journal of Lifestyle Medicine, 13(6), 615–618. https://doi.org/10.1177/1559827617729634

CDC. (2021, November 22). Develop SMART Objectives.

https://www.cdc.gov/publichealthgateway/phcommunities/resourcekit/evaluate/develop-smart-ob
jectives.html

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Decouttere, C., De Boeck, K., & Vandaele, N. (2021). Advancing sustainable development goals
through immunization: A literature review. Globalization and Health, 17(1).
https://doi.org/10.1186/s12992-021-00745-w

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Hogeling, L., Vaandrager, L., & Koelen, M. (2019). Evaluating the healthy futures nearby
program: Protocol for unraveling mechanisms in health-related behavior change and improving

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perceived health among socially vulnerable families in the Netherlands. JMIR Research
Protocols, 8(4), e11305. https://doi.org/10.2196/11305

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Kris-Etherton, P. M., Petersen, K. S., Després, J.-P., Anderson, C. A. M., Deedwania, P., Furie,
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K. L., Lear, S., Lichtenstein, A. H., Lobelo, F., Morris, P. B., Sacks, F. M., & Ma, J. (2021).
Strategies for promoting a healthy lifestyle in clinical settings: pillars of ideal cardiovascular
health: A science advisory from the American heart association. Circulation, 144(24).
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https://doi.org/10.1161/cir.0000000000001018
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Ochiai, E., Kigenyi, T., Sondik, E., Pronk, N., Kleinman, D. V., Blakey, C., Fromknecht, C. Q.,
Heffernan, M., & Brewer, K. H. (2021). Healthy People 2030 leading health indicators and
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overall health and well-being measures: Opportunities to assess and improve the health and
well-being of the nation. Journal of Public Health Management and Practice, 27(6), S235–S241.
https://doi.org/10.1097/phh.0000000000001424
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