MODULE 4.

CREATIVITY, INNOVATION, AND

INVENTION
GE 11- THE ENTREPRENEURIAL MIND
 REPORTERS

Maranan,
Dianaffe Maquilan,
Jessa

Alocilja,
Edgielyn

Badoya, Dela Pena,

Jairah Lovely
LEARNING OUTCOMES:

• Describe popular, well-supported, creative problem-solving methods

• Understand which innovation or problem-solving methods apply best in different
settings.
• Know where to look for emerging innovation practices, research, and tools
• Distinguish between creativity, innovation, and invention.
• Explain the difference between pioneering and incremental innovation, and which
processes are best suited to each
• Describe and apply the five stages of creativity & innovation system.
TOOLS FOR CREATIVITYAND INNOVATION

Creative Problem-Solving Methods

THE EMPATHETIC
DESIGN CYCLE IS
HUMAN-CENTRIC.
(ATTRIBUTION:
 THE EMPHATIC DESIGN CYCLE IS HUMAN
CENTRIC

❖The objective is to generate as many ideas as possible and

start to develop some of those ideas.

❖This practice is the quintessential design thinking practice,

or human-centric design thinking exercise, and it consists of five
parts: accessing and expressing empathy, defining the problem,
ideating solutions (brainstorming), prototyping, and testing.
SIX THINKING HATS METHOD
BY EDWARD DE BONO
 WHITE HAT "THE
FACTUAL HAT"
✓ You judge based on the data
that you have available.
✓ By making a decision with this
hat, you are assuming that all
calculations are correct and
have been interpreted precisely.
▪ The white hat ​begins the
conversation by stating that
there are three restaurants
within a ten-minute drive
including Vikings. She explains
that Vikings sells and cook
delicious variety of food when
she asked someone about the
place.
RED HAT "THE HAT
FOR THE HEART"
✓ You utilize feeling to
represent your decision.
✓ Hunches, impulses, emotion,
and inclinations all come into
play with this hat.
▪ The red hat ​says she’s been
wanting to try Vikings for a
long time. She says she
heard from a few sources that
food from other restaurant
was unsatisfying. She was
nervous that the group would
regret spending their money
there.
BLACK HAT "THE
JUDGE'S HAT"
✓ You acknowledge the negative
downfalls.
✓ This hat is one of the most
important ones to “wear”
because it is vital to recognize
the weak point in a proposal
that can make your decision
and plan stronger.
▪ The black hat ​states
that Vikings is much more
expensive than the other
restaurants. He is unsure
whether the cost of the food will
be worth the money they would
spend.
 YELLOW HAT “THE
OPTIMIST’S HAT
✓ You consider the situation in a
positive light.
✓ Focus on all of the favorable
and positive components in
the situation. This hat makes
you recognize the strengths in
your plan.
▪ The yellow hat ​convince the
black hat and the rest of the
group that Vikings Luxury
Buffet, while more expensive,
has a great atmosphere and a
great reputation for food.
Vikings Luxury Buffet also
offers a selection of foods that
is present in different
celebrations while the other
restaurants don’t.
GREEN HAT “THE
CREATIVE HAT”
✓ You think creatively.
✓ This is a vital hat because it
may bring some of the best
insight.
▪ The green hat ​would think
outside of the box. They may
bring up the idea to cook
something at home together
rather than going out and eating
at a restaurant. They could all
go to the grocery store and
spend quality time together and
make memories cooking while
also saving money.
BLUE HAT “THE
CONDUCTOR HAT”
✓ You are the control variable of
the group. Every great think tank
needs a mediator.
✓ The blue hat is used to direct,
redirect, referee other hats. It’s
used to state what needs to be
accomplished during the time
given.
▪ The blue hat ​takes the initiative to
put the group to a vote.
Everybody could choose whether
they’d want to go to one of the
three restaurants talked about or if
they’d rather make a homemade
meal. In the end, the majority
decided on cooking the
homemade meal as the green hat
recommended.
MATCHING INNOVATION METHODS TO CIRCUMSTANCES

Open Innovation involves searching for and finding

solutions outside of the organizational structure. Open
innovation is somewhat difficult to pin down.
 WHAT IS DISRUPTIVE TECHNOLOGY?
• Disruptive technology (noun) is an innovation that considerably changes
how existing markets, industries, individual consumers or enterprises
function.
➢Video and Music streaming. Example: NETFLIX, SPOTIFY
➢Digital transport services were created as an alternative to taxis, offering
more agility and more competitive rates. Example: UBER
➢Digital currency. Cryptocurrency took a field as storied as economics in a new
direction. Example: BITCOIN
➢Collaborative commerce, or c-commerce, is an e-commerce modality that
mediates the process between sellers and buyers so they can do business.
Example: AMAZON
CREATIVITY, INNOVATION, AND INVENTION: HOW
THEY DIFFER
 CREATIVITY, INNOVATION, AND INVENTION: HOW
THEY DIFFER EXAMPLE
CREATIVITY INNOVATION INVENTION
In the case of Uber, creativity Uber achieved innovation Uber channeled invention in
was necessary in producing through creative ideas, a creating a solid and working
the concept of ride profitable business plan, and business model, based upon
sharing and of making widespread marketing, all of the ideas they had formed in
driving jobs accessible to any which allowed the product to the creation stage.
individual. completely change the car
sharing industry.
• Design thinking is a method
to focus the design and
development decisions of a
product on the needs of the
customer, typically involving an
empathy-driven process to
define complex problems and
create solutions that address
those problems.
 CREATIVITY
o Creativity is the act of channeling imagination into something
concrete. It is the very first stage of design, where ideas start to
actually take form, and a plan can be developed.

o Ideation is the purposeful process of opening up your mind to new

trains of thought that branch out in all directions from a stated
purpose or problem.

o Brainstorming, the generation of ideas in an environment free of

judgment or dissension with the goal of creating solutions, is just one
of dozens of methods for coming up with new ideas.
 INNOVATION

• Innovation ties everything together in business. According to British

Standards, Innovation is the successful exploitation of new ideas.
• It involves turning an invention into a commercial success and
encouraging its widespread use. This is the stage where bold ideas,
once properly developed, are brought to the public eye. This is what
Uber has achieved, now that its product is in use all over the world
and benefits people everywhere.
❖Innovation cannot happen without creativity or invention
INNOVATION
Disruptive innovation is a process that significantly affects the
market by making a product or service more affordable and/or
accessible, so that it will be available to a much larger audience.

A pain point is a problem that people have with a product or service

that might be addressed by creating a modified version that solves
the problem more efficiently.
 INVENTION
▪ Invention is the physical creation
of a new concept or idea.
▪ The creation of an idea to do or
make something without
verification that it works.
❖ Invention cannot occur without
creativity, but just creativity is not
enough to properly develop an
idea.
THE CREATIVE PROCESS: THE FIVE STAGES OF CREATIVITY
 THE CREATIVE PROCESS: THE FIVE STAGES OF
CREATIVITY
PREPARATION
➢ Involves investigating a chosen
field of interest, opening your
mind, and becoming immersed
in materials, mindset, and
meaning.
➢ Preparation broadens your
mind and lets you study the
products, practice, and culture
in a field. It is also a time for
goal setting.
INCUBATION
➢ Refers to giving yourself, and
your subconscious mind in
particular, time to incorporate
what you learned and
practiced in the preparation
stage. Incubation involves the
absence of practice.
➢ Incubation can take a short or
a long time, and you can
perform other activities while
allowing this process to take
place.
INSIGHT
➢ Also called “illumination” is a
term for the “aha!” moment—
when the solution to a creative
problem suddenly becomes
readily accessible to your
conscious mind.
➢ The “aha!” moment has been
observed in literature, in
history, and in cognitive
studies of creativity.
 THE CREATIVE PROCESS: THE FIVE STAGES OF
CREATIVITY
EVALUATION
➢ The purposeful examination of
ideas.
➢ The primary objective is to
understand the customer
perspective and the extent to
which your idea aligns with
their position.
ELABORATION
➢ The last stage in the creative
process is elaboration, that is,
actual production.
➢ At this stage what matters
most in the entrepreneurial
creative process is that the
work becomes available to the
public so that they have a
chance to adopt it.
THE
INNOVATION
PYRAMID
INNOVATIVE PRODUCTS INCLUDE FIVE KEY
QUALITIES:
FIVE STEPS FOR DEVELOPING AN INVENTION
 FIVE STEPS FOR DEVELOPING AN INVENTION
STEP 1: EDUCATE
YOURSELF
➢ Before your inventive product
can do battle with other
inventions, you will need to
educate yourself.
➢ Part of educating yourself is
also gaining an understanding
of your own strengths and
weaknesses, and how those
relate to your leadership style.
STEP 2: STAY
ORGANIZED
➢ Part of educating yourself is
also gaining an
understanding of your own
strengths and weaknesses,
and how those relate to your
leadership style.
STEP 3: CONDUCT
MARKET RESEARCH
➢ Market research is an obvious
must, but many entrepreneurs
fail to go as deeply as they
should in researching their
competition.
➢ Part of market research is
understanding the market well
enough to understand the soft
skills you need to find
contributors who are already
working in the industry or in
an adjacent one.
 THE CREATIVE PROCESS: THE FIVE STAGES OF
CREATIVITY
STEP 4: CONDUCT
PATENT RESEARCH
➢ If you expect to apply for
a patent, take the time to
read up on policies and
procedures.
➢ Patents cannot be vague, but
they can be written with just
the right amount of
specificity to protect against
similar products that may
arise and threaten your
market share.
STEP 5: DEVELOP A
PROTOTYPE
➢ You have many options at the prototype
development stage. You can build the
prototype yourself or with a small team.
➢ You can partner with design/invention
firms that specialize in helping inventors
create, but you must be very careful and
involve your legal representation when
working with such firms to be sure that
you maintain the patents and other
rights to your invention.