TASK 1, Technique Chosen

from the 50 shown

Owen Ellis
41. Scale – A product looks bigger or smaller
in the ad than the actual product
• I have chosen scale because I think it is
a technique used in most if not all
products you see in advertisement.
• Research and Explain. Scaling in
Advertisement is used to make a product
Look better or more appetizing to the
customer, for example the McDonalds
advertisement. In the advertisement the
quarter pounder looks bigger and nicer to
look at, then when you actually buy one, It
doesn’t look anything like it does on the
advertisement.
 • I think this technique works well in media and is used in most product
advertising, in a way it could be called foils advertising as scaling makes
the product look better, bigger ext. in the advertisements then it
actually is.

Nothing like the Puffy and bigger, all

photoshoot, you can parts of the burger is
tell this is the real thing visually shown like
because you never see the onions the
food that looks like the pickles the cheese
photoshoot. You can the meat, and the
see any of the burger looks
ingredients in the appetizing which is
burger except from the clayey what the
meat and cheese photoshoots were
going for