TASK

write a brief (micro

– brief)
• What is the idea or product you have chosen
• Who is the target audience
• What is the expected outcome
• What/Who are the influences
• Why are you interested in this
• What will you research
• What samples/experiments will you be producing
• How will you develop your idea – (testing)
• What materials/techniques/processes will you use
• How will you manage the project
• What are expected costs (list these and the total)
Brief
It is going to be an advertisement for trainers that have a standout
aspect to them to make them different to any other trainer, I will edit a
fire affect on the trainer. The target audients for this is going to be for
motorcycle people so I am going to brand It in that way. I am going to
give it a rustic feel it the ad to give it an old American motorcycle vibe.
Task 2 – Planning for an advert
• Plan an advert based on an advertising technique
• Use one of the following products/services
• Understand the market/target audience Own
Advert for a Brief
UK Get fit Indy music
Take up a album
new sport
Magic
Trainers

trip to Mars Sony PS10

2035
 TASK

Mind Map
Lights, glowing

Colorful
Super speed

Trainers Magic
ma
Sparkless
Ergonomic
TASK

Storyboard
Evaluation
• Evaluate your work –
• What did you do - (explain the idea, and explain the setting up)
• what went well, what did not go so well
• Who did you work with, what did each member do?
• What improvements can you make to your advert?