PITCHING

PSC 2017 Bootcamp

 OUTLINE of PRESENTATION
WHAT IS A PITCH, WHY YOU NEED IT,
AND HOW DO YOU DO IT? PRESENTATION OF
OUTPUT

GROUP
ACTIVITY
 1
Pitching
The Most Awesome Pitch Ever!
A Caffeinated Experience
What do you remember from that?
His name?
His company?
His product?
How he makes money?
How long did that take?
 Why do you need a Pitch?
1. Communicate your startup’s product and
business model to your stakeholders:
co-founders, employees, partners, customers,
vendors, investors, etc.
2. Validate your own understanding of what your
startup is all about.
3. Attract stakeholders and make them want to
know more about your startup.
 Demo
Why do you need a Pitch?
 Two Pitch Durations
1. 90 Second. Aka “elevator pitch”.
Objective: whet the appetite of the listener
to ask for more.
2. 180 Second. Aka “detailed pitch”.
Objective: provide a complete picture of your
business model.
 Demos
Two less than 90-second Pitches
Learnings from the DEMO
Did their elevator pitches make you
want to ask for more information?
Mechanics of an Elevator Pitch 1/2
• Concise, practiced overview of your startup
that is SIMPLE and MEMORABLE.
• Limited to the KEY INGREDIENTS of your
startup that the listener needs to know.
• Explain WHY your product in NEEDED.
• Describe your UNIQUE value proposition.
Mechanics of an Elevator Pitch 2/2
• Keep it short: 30 to 90 seconds at most.
• Avoid jargon.
• Balance humility with hype.
• Be your naturally enthusiastic self.
• Practice, practice, practice. Rehearse on friends!
And now, the British version…
Mechanics of an Elevator Pitch
180 Second “Detailed” Pitch
Objective: provide a complete picture
of your business model.
 Mechanics of a Detailed Pitch
• Elevator pitch on steroids
• More about customer experience
• More about the product
• More financial highlights & success metrics
• Close with an inspirational or aspirational note
 Demo
180 Second “Detailed” Pitch
PSC 2017 teams will use the
180 Second “Detailed” Pitch
 2
Group Activity:
Rehearsing the Elevator Pitch
 Rehearse Your Elevator Pitch
• Introduce yourself, your startup and the value
proposition.
• Who is your customer?
• What are their problem(s)?
• How does your product solve their problem?
• How do you make money?
• Define your success. 3 Pitches
per group
allowed
 3
Presentation:
Elevator Pitches (90 secs max)
3 pitches per group allowed