MISSION &

VISION
I. WHAT IS A MISSION
STATEMENT?
Finding the “Why”
WHY Mandaue
Foam do WHAT
they do
Purpose, cause,
belief
WHY does Mandaue
Foam exist?
WHY do you get out
of bed every
morning for your
job?
WHY should people
care?
 “
People don’t buy
WHAT you do, they
buy WHY you do it
”
WHY does Mandaue
Foam exist?

What do we do for
our customers?
II. WHAT IS A VISION
STATEMENT?
“So what’s next?”
What do you want
Mandaue Foam to
achieve?
Mission – for the
people

Vision – for the

company
 Nike’s Corporate
Mission Statement:
“to bring inspiration and
innovation to every
athlete in the world”
 Nike’s Corporate
Vision Statement:
“to remain the most
authentic, connected,
and distinctive brand”
BRANDIN
G
What are we known
for?
Brand is NOT the
product, the logo,
the website, the
name
It’s an identity.
CONSISTENCY
 Basic Elements
that should remain the
same for all our content
 1) Logo
- typography and
layout
2) Colors
3) Tone and voice
are we silly?
professional?
academic?
 4) Images
reflect the tone of the
brand, follow a color
palette, include logo
Would cartoons or
graphics suit?
Or use high-quality
photos?
And etc.
 VALUE
PROPOSITI
ON
The thing that makes
Mandaue Foam unique
and better than the
competition
A strong value proposition
describes…

1) What We Do
2) How We Do It
3) For Whom Do We Do It
4) What Makes Us Different
Who is our customer?
 What does our
customer want?
SO WHAT ARE
THE NEXT
STEPS?
 1. Make a strong
mission and vision
statement
2. Create a brand book
3. Distribute handbook
and brand book to all
employees – old and
new
 4. Make our vision and
mission and value
proposition visible on our
channels (Facebook,
website, customer service,
showroom experience, etc.)
 5. Plan Marketing
Strategies for 2019
6. Kick Ikea’s butt!