The document outlines a training program on digital branding and advertising. It covers topics such as branding fundamentals, brand experience, integrated marketing communications, digital marketing, social media marketing, content marketing, and measuring advertising efforts. Successful branding and advertising requires an understanding of customer centricity as well as creating effective advertising strategies across multiple online and offline channels.
The document outlines a training program on digital branding and advertising. It covers topics such as branding fundamentals, brand experience, integrated marketing communications, digital marketing, social media marketing, content marketing, and measuring advertising efforts. Successful branding and advertising requires an understanding of customer centricity as well as creating effective advertising strategies across multiple online and offline channels.
The document outlines a training program on digital branding and advertising. It covers topics such as branding fundamentals, brand experience, integrated marketing communications, digital marketing, social media marketing, content marketing, and measuring advertising efforts. Successful branding and advertising requires an understanding of customer centricity as well as creating effective advertising strategies across multiple online and offline channels.