PRESS RELEASE

For Immediate Distribution

Erajaya Food & Nourishment and Paris Baguette

Announce A Joint Venture Partnership
Working Hand In Hand to Expand Paris Baguette’s Footprint in Indonesia, Bringing Consumers
Unique Culinary & Dining Experience

Jakarta, October 18, 2021 – Erajaya Food & Nourishment (“EFN”) and Paris Baguette of
Singapore (“PB”), officially entered into a joint venture partnership through the signing of a
Joint Venture Agreement represented by Ms. Gabrielle Halim from EFN and Mr. Jin-Soo Hur
from PB.

Through this partnership, Paris Baguette, the well-loved fast-casual bakery from South Korea,
known for its quality, delicious and innovative array of pastries, breads and cakes, officially enters
the Indonesian market. The highly-anticipated debut would make Indonesia the fourth country
in South East Asia that Paris Baguette would call home.
Paris Baguette’s entry into the Indonesian market promises to break through the country’s F&B
clutter, by offering elevated culinary concepts and a plethora of delicacies, crafted using premium
ingredients, guaranteed to satisfy the most discerning taste.
Gabrielle Halim, CEO of Erajaya Food & Nourishment, stated, “We are honoured to partner
with Paris Baguette to expand its footprint in Indonesia. Their commitment to innovation and
quality is in line with our vision to become a leading F&B player in Indonesia. We are certain the
food lovers in Indonesia will welcome and enjoy Paris Baguette’s fresh concept and unique
offerings when we open our first stores shortly.”

“We are delighted to partner with Erajaya Food & Nourishment, who shares our vision of making
the world a happier place through innovative products and by leading with integrity. Together
with our partner, we will bring the high-quality treats that we love from Paris Baguette to
Indonesia. Our expansion into Indonesia is a part of our globalization strategy." said Hana Lee,
Vice President of Paris Baguette SEA, SPC Group.

The first Paris Baguette outlets in Indonesia are targeted to open in November 2021 in Jakarta,
and would be managed and operated by EFN’s subsidiary, Era Boga Patiserindo.

***
About Erajaya Food & Nourishment (“EFN”):
Erajaya Food & Nourishment is a division within Erajaya Group that focuses in food and
beverages (F&B) space, and supply, distribution and retail of consumer products. EFN owns,
operates and manages restaurants, café, supermarkets and grocery stores, focusing on high
quality, internationally-inspired delicacies, premium household goods and grocery products.
EFN plans to open several new outlets in 2021.

About Era Boga Patiserindo (“EBP”):

Era Boga Patiserindo is a subsidiary of Erajaya Food & Nourishment that focuses in food and
beverages (F&B) space. EBP owns and manages restaurants, café and grab-and-go stations,
focusing on French-inspired delicacies and bakery products. EBP is committed to present
unique culinary experience using the highest food quality, and plans to open several new
outlets in 2021.

About Paris Baguette:

Born from a love of bread and a passion for quality, we are an international, franchise, fast-casual
bakery founded in 1988 specializing in French-inspired goods. In addition to chef-inspired cakes,
pastries, sandwiches, salads, and signature coffee and tea, we offer a unique experience to
thousands of guests daily. Today, we have over 4,000 locations worldwide, satisfying cravings
and taste buds of all ages and backgrounds. Our origins were formed in the hearth of a small
bakery in South Korea named Sangmidang back in 1945. The spirit of Sangmidang, which is to not
leave a single piece of bread unchecked, is still with us 75 years later.
For further information, please contact:

Paris Baguette Singapore, Marketing Communications:

Hanna Yoo
Tel: +65 8355 9095
Mobile: +65 8355 9095
E-mail: hanna.yoo@parisbaguette.com.sg

Erajaya Group, Corporate Communications

Diah Kencana Sari, M: +62 812 1801 6508, E: diah.sari@erajaya.com