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H E R I TA G E O F E X C E L L E N C E

Echolac was founded in Tokyo in 1964 by Mr. Reizo Koseki as a part of Kodama
Chemical under the Mitsubishi Corporation. Driven to innovate from the very
beginning, Echolac developed the world’s first ABS attaché case in 1965.

Still today after more than 50 years, we embody that same spirit of fine
manufacturing with an attention to beauty, elegance, detail, precision, and
quality that is true to our heritage.

POWERED BY EXPERIENCE

We apply the cumulative experience that we together at Echolac have gained

through more than 50 years of design, development, manufacturing, and
quality assurance together with our true and authentic drive to do things better
every single day in order to create and deliver products that help you power
your journey like no other luggage brand can.

AWA R D W I N N I N G

Visual and functional design in balance

and harmony have always been
cornerstones of the brand.

Throughout the years, Echolac has been

recognised for quality and good design
by institutions such as the German
Stiftung Warentest, the Japanese Good
Design Award, and the China Red Star
Design Award.

2 0 1 1 C H I N A R E D S TA R D E S I G N AWA R D

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ALL FOR A BETTER JOURNEY

Echolac is still today, after more than 50 years, uniquely designed, engineered,
developed, manufactured, and delivered by luggage professionals to meet the
requirements of professional use.

Echolac products are a perfect fit for individuals and organisations who are
quality and design driven, who are ready to evolve from the status quo, and who
strive for a better alternative.

EAST MEETS WEST

East meets West is a concept that we usually talk about as being at the core of
who we are. We truly believe in the positive power that is unleashed when
people from differing origins meet and learn from one another.

In harmony with this, Echolac is truly an international brand with

representation in more than 80 countries around the globe. The head office is
located in the heart of Shanghai since 2009. European headquarters are
located in Denmark and Italy. The design and development teams are based in
Milano, Shanghai, and Sweden.

SERENITY TO GO

When you think of Echolac, we want you to have the feeling of serenity. Peace of
mind. Calm. Bliss. Harmony. This is what so many of us seek in our travels, so why
not start with your bag or luggage?

We design and develop our products to work for you every time you use them as
effortlessly as possible. To us, everything does matter. We select our materials,
textiles, components, and colors not only because they may work great and look
great, but they also need to make us, and you, feel great. That is the magic of
Serenity to go.

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INTO THE FUTURE. RIGHT NOW.

Our greatest endeavor is to meet and exceed any expectations that you may
have in your luggage while surprising you and ourselves through the joy and
beauty of innovation.

Our mission is to push the limits of available materials, of what we can do

through craftsmanship and machinery, and not least to push the limits of our
creative minds. It is to learn and apply this knowledge as a result of truly
listening to our product users, our dealer partners, and to the best version of
ourselves. It is also to respect the world around us, and to study it carefully
perhaps especially the evolution of travel within it.

All of this is in pursuit of our vision of creating and making the ultimate luggage
designed to assist you and us wherever we may be headed, that we should be
able to travel with greater ease, with greater comfort, and with more security
while surrounded by the beauty this world has to offer.

For us, ECHOLAC means in essence to listen, and then to respond in form and in
function through our cumulative expertise, skills, means, and hard work.

Wherever you are headed, you should know that we have done our best to make
your travel gear something that will enhance your experience. We can almost
promise you that Echolac will make it better. Echolac - Serenity to go.

Safe travels into the future,

Elton Zheng
President, Echolac International

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 AROUND THE WORLD

For more than half a century, Echolac suitcases have

developed their good reputation in Europe, Southeast
Asia, and beyond through unique design, excellent
material selection, and exquisite craftmanship.

Echolac products have been exported to more than 50

countries and regions including Europe and the United
States, Japan, India, Malaysia, the United Arab Emirates,
Saudi Arabia, Taiwan, and Hong Kong. The sales volume of
the brand has been among the very first in Asia, and
among the top two in the world during the 1970’s, 1980’s,
and 1990’s. By 2016, Echolac’s global sales volume had
EUROPE surpassed $85 million.

Germany
Key drivers have always been safe and reliable product
ASIA
United Kingdom quality together with global professional service and
The Netherlands China support, but perhaps more than anything the undeniable
MIDDLE EAST Korea fact that Echolac makes travel more peaceful and carefree
Italy
NORTH AMERICA anytime and anywhere.
Saudi Arabia Japan
Switzerland
Toronto Iran China Taiwan
Sweden We are honoured and proud to be one of the world’s top
New York United Arab Emirates Philippines experts for luggage and suitcases with an authentic,
Norway
Israel honest, and passionate brand culture that evolves from
Denmark Singapore
generation to generation.
Turkey Vietnam
SOUTH AMERICA Ukraine
Qatar Myanmar Serenity to go...
Argentina
Nepal
Brazil
India
Mexico AFRICA
Pakistan
Cuba Ghana
Malaysia OCEANIA
Libya
Australia

New Zealand

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12
/SHOGUN CLASSIC™

NO DOUBT. THE FEELING IS UNDENIABLE.

Why not go all in every once in a while? If you feel like doing that, you actually don’t risk much when you choose
the new SHOGUN CLASSIC.

Yes, it’s a safe choice, but nonetheless fully and totally all in when it comes to classic luggage with a look and feel
that is second to none. For many of us who have used full aluminium luggage, there is just no going back. It is just
so solid. Even though all of our luggage is extremely secure, there is something special about the feeling of the cold
aluminium surface, the sound of the locks when they click into place, and the cool vibration coming through the
chassis when it moves.

Sure, SHOGUN CLASSIC is loaded with lots of great features just like you’d expect. If you buy it and use it, though,
we suspect it is for other reasons alltogether.

A-Beam™ design-integrated
corner reinforcements in
solid aluminium.

Dual TSA Locks made by

market-leading, YiFeng® lock with
an unmistakably solid feel.

The cold-forged surface is

beautiful, and also adds
structure and strength.

SHOGUN CLASSIC™ in black.

/SHOGUN CLASSIC™ COLOURS

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/SquarePRO™

WE JUST MADE IT EASIER FOR YOU TO CHOOSE OUR BEST SELLER.

ECHOLAC Square has long been one of our most loved products topping the sales charts in many regions year after
year.

We wanted to make it even better, but we weren’t sure how. As it turns out it was much easier than we thought.
We kept it exactly the same, except that we upgraded the components to the latest standard from our
manufacturers such as Japanese premium maker, Hinomoto (now with twin wheels at each corner totalling eight),
and tweeked the size and shape to fit the latest international and European standards.

Luckily for all of us, we kept our remarkable EchoLite™ polycarbonate shell made with Covesto Makrolon® granules,
and our utterly awesome HexATOMIC™ surface structure. If you’ve owned and used an ECHOLAC Square before,
you’ll definitely feel right at home. Just maybe even more so.

Our most winning team just got even better.

HexATOMIC™ surface
structure follows nature’s
best advice in its honeycomb
shape. This surface is
uniquely strong as well as
extremely scuff and scratch
resistant!

The easy-to-use SizeUp™ expander

provides plenty of extra volume on
demand (sizes M and L).

The best we have in components

throughout, including our incredibly
smooth and silent Hinomoto®
Silencer8trac™ wheel system.

SquarePRO™ in HexATOMIC™ white.

/SquarePRO™ COLOURS

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/CELESTRA FRX™

THIS IS SOLID COMPANY. GET READY TO FALL IN LOVE.

Like riding a handmade steel bicycle frame, or playing an handmade instrument, some people just love the feel of
framed luggage. We can only agree. The feeling of the locks clicking into place, and the sound of that is truly
something special. Probably we shouldn’t then be surprised that more and more people are discovering this, and
along the way, a new dimension in luggage for themselves.

If you are one of those people, CELESTRA FRX could be just what you are looking for. All of the sounds and
vibrations are exactly where they need to be, and we’ve loaded it with premium components and textiles
throughout. We believe you will also love the many details such as the design-integrated corner reinforcements in
solid aluminium just like we do.

By the way, FRX stands for “frame” format executed in an exceptionally excellent way. The combination of our
EchoLite™ polycarbonate together with the high-grade aluminium FRX-frame absolutely helps make this a case
that is beautiful, is extremely durable, and has that almost addictive solid feel that is very hard to come by in other
material combinations.

Sure, it’s not our lightest case, but we feel that it makes up for any added weight in the way it packs, feels, and
performs. Take a closer look and listen. Feel the vibrations. We believe you will understand what we mean.

CELESTRA FRX™ in black.

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 Design-integrated corner reinforcements
in solid aluminium.
Fully-lined, luxury interior with double
dividers.
/CELESTRA™ FRX COLOURS
Dual TSA Locks made by
market-leading, YiFeng® lock with an
unmistakably solid feel.
Aluminium frame with SuperSeal™ Solid, classic self-retracting handles.
waterproofing.
Reinforced aluminium hinges. Strong and secure integrated TSA
Locks from market leaders YiFeng®.
CELESTRA FRX™ in red.
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/CELESTRA™ PilotPRO

WHEN PERFORMANCE IS PARAMOUNT.

For many professionals, and perhaps especially pilots, the pilot case has been an important part of working life for
decades. Somehow it’s true that pilot cases really are an essential piece of equipment for many of us that we use
every single day.

That’s why we spent a lot of time seriously working to get our own modern interpretation of this classic style just
right.

We spent a lot of time on the interior, and fitting it with plenty of compartments and facilities for the devices that
most of us use on a daily basis, plus plenty of room for documents and other items. It’s all there.

If you pack carefully, you will even have plenty of room for a couple of days of necessary attire inside. OK. Some need
more, and some need less. It’s also great that the compartment for clothing and personal items is completely
separate so that you won’t need to show the world what you packed unless you really want to.

We spent a lot of time on the shell and the components making sure that they really are up to the task of getting
the job done day in and day out. Our EchoLite polycarbonate shell, Echolac Select 8trac™ wheel system,
TwinShield™ security zips among other things will be there for you. Promise.

So professional people, if you are looking for a pilot case that is positively out of the ordinary and ready to go to work
for you and perform at the highest level for the next few decades, we’ve got you covered.

Designed for efficient work, and for

privacy.

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 TwinShield™ double-coil zippers for EchoLite™ polycarbonate on the outside
super-smooth operation and for ultra-light protection.
significantly better security.

CELESTRA PilotPRO™ is a neo-classic that we believe that

pilots and many other demanding professionals will really
appreciate.
There is a place for pretty much
everything you may need.

/CELESTRA™ PilotPRO COLOURS

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/CELESTRA supertrunk™

GOING ABOVE AND BEYOND JUST GOT BETTER.

The CELESTRA supertrunks are really a super addition to the CELESTRA family. This format brings us back to the
classic trunk style with the benefits of massive gear-swallowing volume, and new stowing possibilities.

Our modern take on this classic is a much easier to get around with, though! It is super-lightweight, and thanks to
the high-performance wheels and other componentry we’ve equipped it with, travelling with a supertrunk will feel
at least a little bit more like a walk in the park no matter what the terrain.

Sure, these CELESTRA supertrunks work great for air travel, trains, cars, and by boat, but we think you’ll enjoy them
more if you take them even a little bit further.

A format that fits where most luggage

won’t.

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 Luxury interior with built-in 3-point Get a handle on it. Here, there are plenty
compression straps. of handles for stowing, throwing, and
moving.

/CELESTRA supertrunk™ COLOURS

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/ELISE SLX™

WE NEVER REALLY LIKE TO STOP. BUT SOMETIMES WE HAVE TO.

ELISE SLX™ by is inspired by the lines and feel of classic luggage, but with the precision, performance and modern
function we expect from Echolac integrated throughout.

The highlight of this modern function and innovation is our Echolac StopLock™ fully integrated braking system. This
system allows you to easily and effectively lock the two rear wheels of the case in order to keep it firmly in place.

It’s great for travelling on trains, trams, busses and more when you want to keep your luggage in one place without
necessarily needing to hold onto it constantly. Precision manufactured for us by Japanese component maker
Hinomoto®, this system has been fully integrated into ELISE SLX by us for a super-clean fit, and the stability and
quality to last years and years.

ELISE SLX is also very lightweight and strong thanks to some of the very best in space-age materials such as our
EchoLite™ polycarbonate and high-grade aluminum.

No less attention has been paid to the basics. The design of the shell is with intent volume maximising. The
design-integrated wheels are also made by premium component brand, Hinomoto, assuring easy, smooth, and
almost silent movement of the case. The carefully selected textiles, and intelligently laid out interior that intuitively
helps with packing and organization aim to help the traveller feel at home wherever she or he may be.

Echolac is a brand that believes that everything matters. We hope that you can feel that in every detail of the all new
ELISE SLX. For us, innovation really is something that never should stop.

THE PERFECT CHOICE FOR

TRAVEL BY TRAIN, BUS,
TRAM, AND SUBWAY!

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 TwinShield™ double-coil zippers for EchoLite™ polycarbonate on the outside
super-smooth operation and for ultra-light protection.
significantly better security.

Luxury interior with double-dividers and

packing straps in both base and lid.
You can’t see it all clearly here, but the fully integrated StopLock™ brake
and Silencer™ wheels made for us by Japanese Hinomoto will allow you
/ELISE SLX™ COLOURS to stop on a dime, and keep you rolling smoothly and quietly pretty much
anywhere you want to go!

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/URBAN™

THERE IS A WAY INTO THE JUNGLE, AND A WAY OUT.

So many of us long for the pulse of the city and a busy work day. To see and meet friends and colleagues, and to
feel the energy and drive. As it turns out, the trip there and back is also an important part of our lives.

We’ve made URBAN to help make that transition as well as the day that is in between smoother, more comfortable,
and more organised.

Within the range there are bags for the bigger jobs and even the smaller ones. Each product is made with a silky
but durable satin polyester material, and fully equipped with the perfect pockets and compartments for their size
and intended purpose. With reinforced seams and pressure-points, these bags are made to last, and the quality
and craftmanship they radiate ensure that you can be confident and comfortable deep into the urban jungle, at
home, and everywhere in between.

URBAN™ in OliveBranch/Black.

/URBAN™ COLOURS

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/FORZA NEO™

THIS IS SOLID COMPANY. GET READY TO FALL IN LOVE.

The all new Echolac FORZA Neo™ is full of energy and power, and ready to take on pretty much any
adventure you may have in mind.

It’s ElastoMite™ polypropylene shell is very tough and elastic, and is now lighter than ever thanks to the
advances we’ve made in optimising the use of materials and integrating structural strength into the
internal and external design of the shell.

The color concept has been carefully curated to harmonise with the flow of the season, and shifts
seamlessly from mellow to high voltage, and serenity to supercharge.

Just like with all Echolac products, the components and textiles are carefully developed and
integrated into the product as a whole for the best possible fit, function, and durability.

The world is waiting for all of us to share and discover. Get ready for good vibrations with the all new
Echolac FORZA Neo™.

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/FORZA NEO™ COLOURS /FORZA NEO™ COLOURS

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HERE ARE A FEW OF OUR ECHOLAC FACTORY LOCATIONS
AND ESTABLISHMENTS THROUGHOUT OUR HISTORY.

THIS IS A TESTAMENT TO OUR MORE THAN

50 YEARS AS TRUE LUGGAGE PROFESSIONALS.

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