Function Name: Domestic Business

Function Description: Sales, Marketing, Customer Experience, Channel

Appointment & Development, Parts, Accessories and Merchandise.

HMCL has three different sets of distribution channel for its new products in addition to the
online platform. There are a set of 900 odd exclusive dealers supported by another 6,000
odd Associate Dealers and Authorised Service Centres. Looking at the changing new age
customer’s needs & aspirations, emergence of e-commerce platforms, and rising costs;
there is a need to relook at the current way of distribution system. The channel format also
needs an overhaul, considering the stricter statutory compliances and emergence of multi-
brand outlets adversely impacting the margins and ROI of the channel partners

You are required to design and develop a New Age Distribution Model for Hero
MotoCorp which should help in increasing reach, ensuring better customer
experience while creating a win-win on financials for all the concerned stake
holders.

Additional Details:

The following will be impacted by the New Age Distribution Model:

• Retail Volume
• Service Reportings
• Customer Experience

Potential Solution and Use case:

While framing your solutions, make sure that you consider the following aspects –
• Optimized Channel Layering,
• Better ROI,
• Tie up with e-Commerce companies like Flipkart,
• New Visual Identity,
• Digital reach, and
• Succession Planning

Note:
While framing your solutions make sure that the distribution model is such which ensures
optimum reach, quality channel, with customer centricity which is economically lucrative.