JUNE 2022 // EBOOK

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SOUND&VIDEO
CONTRACTOR
R E V I E W S | T E C H N O LO GY | A P P L I C AT I O N S
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FUTURE M
ass notification technologies are more prevalent than ever,

SAFETY
from traditional emergency response systems to smart
gunfire detection and the latest cloud-based solutions.
The global mass notification systems (MNS) market is
expected to reach nearly $20 billion by 2025, with end user requirements
changing with the technology’s increasing adoption.

What’s Next for Mass “There are several factors contributing to this market growth, ranging
from increased crime rates that lead to political pressure for policy reform

Notification Systems?
to business growth needs driving new ideas for optimizing communication
in the workplace,” explained Justin Young, general manager at AtlasIED.

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MARKET TRENDS
In the healthcare market, facilities are looking for ways to couple legacy
business procedures and processes with new communications technolo-
gies, noted Young. “With the new technology solutions available, health-
care administrators can now begin to optimize workflows within their
organizations to leverage the new technologies, as opposed to design-
ing around shortcomings in their existing system. Now, we see business
processes that use new ideas and solutions to provide the critical com-
munications where and when they are needed. So much of a healthcare
ecosystem relies on mass communication, with situations ranging from
nurse call stations to patient queuing systems, to name a few.”
But the most dramatic spike in demand for MNS stems from the tragic
events of mass shootings in schools over the last 20 years, according to
Young.
“The unfortunate trend of increased violence in [the United States]
has created significant pressures on political leadership to push sweep-
ing changes in school safety requirements, and security budgets reflect
that. Education administrators are under pressure to ensure the safety
of all children and staff under their care. They also do not want the
public perception of negligence stemming from not taking the neces-
sary steps to mitigate an active shooter risk. Today’s MNS solutions
can combine situational handling of numerous types of events includ-
ing active shooter lockdowns, fire evacuations, and severe weather
notification.”
New, clever solutions, such as the Safe Zone gunfire detection sys-
tem, have been devised to deal with situations like this. The automated
system provides intelligence to law enforcement, first responders, and
on-site personnel within seconds of a gunshot. The system combines
detection hardware with cloud-based machine learning capabilities to
provide crucial information including the type of weapon, the number
of shots fired, and the shooter’s location.
In another market that relies on mass notification systems, the trans-
portation sector has been faced with endlessly-changing CDC recom-
mendations stemming from the COVID-19 pandemic.
“Airports, bus stations, and train stations need the tools to allow
them to promptly provide the necessary guidance to their targeted audi-
ence and their environment, which can be in varying acoustical condi-
tions. The ubiquity of and access to personal technology such as mobile
devices has driven the need for mass communication technology devel-
opment to address the potential for off-premise notifications. Software
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that ties to email, SMS text, and messaging has created a new level of
expectation for the reliability and reach of necessary communications
and information delivery,” said AtlasIED’s Young.
Biamp’s Joe Andrulis, executive vice president of corporate develop-
ment, elaborated on the applications driving change. “Unfortunately, we
have learned the hard way that there are more urgent or emergent events
than the fire alarm. One of the newest standards is for active shooters,
which has become a very common design requirement for many busi-
nesses. Weather alerting is always a concern too, and a major concern in
some geographical areas. All of these events are part of life safety and
are being taken very seriously by the design and consultant community.”
There are four layers to mass notification. Andrulis described the
first layer as in-building notifications, including emergency voice
evacuation systems, one-way voice communications, visible notifica-
tion appliances, and textual/digital signage. The second layer focuses
on wide area notifications, or notifications outside a building, includ-
ing high-power speaker arrays, outdoor speakers, strobes, and digital
displays. Layer 3 reaches out to distributed recipients with SMS/text
messaging, computer pop-ups, automated voice dialing, email broad-
cast, and smartphone apps. The fourth layer notifies recipients through
public means such as TV or radio broadcast, location-specific messages
and weather radios.
As we move into a post-COVID-19 world, layers 3 and 4 of mass
notification will see significant growth, according to Andrulis.
With more of us spaced out throughout the workplace and many
working remotely, mass notification has been forced to extend well
beyond a building or campus. Distributed protocols are already being
used to spread critical information en masse, which is a trend that will
continue to develop, Andrulis predicted.
“Mass notification market growth is global across all verticals,
and now encompasses public as well as private institutions and envi-
ronments. Security and safety issues drive that growth, from natural
disasters and emergencies (fire, hurricane, earthquake) to medical
(COVID-19 and contact tracing) and manmade ones (riots, gun vio-
lence, crimes),” added Bogen director of marketing Randall Lee.
What changes can we expect in end-user requirements for mass noti-
fication systems post-COVID 19? Lee foresees some challenges ahead.
“It’s a difficult question to answer because of the balancing needed
between personal privacy and the rapid adoption and expansion of cam-
eras and AI for individuals’ identification via video surveillance. Could
public contact tracing for health reasons outweigh privacy rights?
Would people find it intrusive to have mobile text messages telling
them they came within a short distance of a COVID-19-positive indi-
vidual when they went out for food? I expect there will be some sort of
opt-in service with mobile and email notices in the short term. Different
services covering different types of monitoring—for example, earth-
quake early warning, gunshot monitoring and location detection—will
open up APIs for integration into different mass notification systems.
or will do the integration themselves as part of a partner ecosystem.
According to Young, flexibility will be a key priority for the end user
in the year ahead.
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“Two aspects of end user requirements that will change are increased
flexibility and more focus on customer experience. Changes in expecta-
tions for MNS due to COVID-19 will be focused on flexibility driven by
a new reality where customers need to be able to quickly pivot from nor-
mal, steady-state operations to a sudden emergency in which require-
ments can vary greatly. One of the more significant lessons learned
from the current pandemic is the need to be able to make swift changes
in messaging content as well as where the messaging is needed. This
can also require changes in the delivery method, whether it be audible
announcements or visual paging.”
Future mass notification systems will need functionality more
nuanced than simply providing paging functionality, said Young. “The
end user experience is now being considered as a large influence in the
decision-making process for procurement. Features that will arise in
the future include interfacing MNS to different systems. Integration of
wayfinding technologies and visual paging into content management
systems will be essential to allow customers effective means of provid-
ing key information when it is needed.”
MAPPING THE FUTURE
Technology advancements in the mass notification market will con-
tinue, catering to an ever-changing range of environments.
“Five technologies that we are going to see adopted in MNS in the
next few years are: AI and ML, AR, IoT and cloud-based technologies,
5G, and cybersecurity/encryption,” said Young. “AI [artificial intel-
ligence] and ML [machine learning] technologies will lead to better
predictive analytics for improving the end user customer experience
in the marketplace. An example could be predicting passenger flows
in a public transportation setting that can lead to increased frequency
of pre-recorded announcements in busy areas. AR [augmented reality]
will be deployed in sales tools that can help the end user see future
installs and build them on the fly on their mobile devices or with wear-
able technologies. Imagine being able to build, listen to, and tune a new
office space in real time via AR.”
Young is convinced that IoT (Internet of Things), edge computing, and
cloud technologies grouped together will leverage the scaling process-
ing power and efficiencies to allow for more decentralized solutions.
“This will segregate and share the processing loads of MNS across the
cloud and push more processing load out to the endpoint devices. Not
only will you be able to process more at the endpoint device, but with
increased efficiencies you will be able to take on more features and
functions and still maintain your PoE power requirements.”
5G connectivity will allow for greater accessibility to customer sys-
tems, where end users currently fight limited connectivity in certain
installs, continued Young. “With 5G, there will be reduced limita-
tions on what information can and will be made accessible for perfor-
mance analytics, early fault detection, and notifications. Finally, with
the increased risk of cybercrime, improved encryption and cyber-
security will ensure that emergency MNS data is safe, secure, and
tamper-resistant.”  
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AV ROBOT
he LG CLOi Serve Bot is an autonomous robot that uses mul-
T tiple cameras and sensors to navigate complex commercial
environments; it was on hand at InfoComm to show how
U.S. workers can safely use robot assistants to carry up to 66
pounds of food or goods, assist with employee workloads, enable better
customer service, and increase operational efficiency.
“The LG CLOi ServeBot is truly a breakthrough for all kinds of con-
sumer-focused businesses, from restaurants to retail stores to hotels,”
Jeffrey Weiland, B2B robotics team leader at LG Business Solutions
USA said. “As the first commercial service robot to receive UL certi-
fication for safe operation in consumer environments, the CLOi Serve-
Bot’s semi-autonomous operation offers businesses an effective means
to provide enhanced service, while freeing staff to focus on customer
relations and build relationships that encourage repeat visits. Whether
it’s delivering food from the kitchen to a table or packages from the
storage room to the front counter, LG’s CLOi ServeBot can navigate
virtually any environment and free up staff to handle direct customer
service.”
Offering up to 11 hours of operation on a single charge, the LG CLOi
ServeBot features three shelves that can each hold up to 22 pounds
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(10kg), for a total delivery capacity of 66 pounds. The robot can be
programmed for a variety of floor plans, enabling precise multi-point
deliveries ranging from densely packed restaurants to sprawling office
complexes.
The UL certification is a major step forward for commercial and con-
sumer robots, with UL 3300 signifying a new standard for SCIEE units.
Pronounced “sky,” SCIEE stands for Service, Communication, Infor-
mation, Education and Entertainment. These robots are built to operate
in open-world dynamic environments where they perform functional
actions beyond monitoring and can adapt in real-time to changes in the
environment.
“Achieving the first UL safety certification for a commercial and
consumer robot is a significant milestone. LG has a long-term and deep
commitment to public safety.  The LG CLOi ServeBot achieving UL
Listing demonstrates this,” said UL’s director of consumer technology
Ibrahim Jilani.  “LG is leading by example for a very important aspect
of any market’s maturity, and that is demonstrating product safety due
diligence through UL Certification.” 
As a cutting-edge product from a leading global electronics company,
the LG CLOi ServeBot has undergone extensive development by LG, as
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well as independent engineering evaluation and testing by UL. Buyers
can be confident that the robot will be supported by LG’s world-class cus-
tomer service for years to come. The cloud-enabled robots will automati-
cally receive free LG software updates upon publishing, ensuring buyers
can reap the greatest return from their investment through expanded
capabilities and compatibility.
The LG CLOi ServeBot achieves its impressive feats using a bevy
of sensors and technologies. Combining data from a LIDAR detector,
a 3D camera, a Time of Flight (ToF) sensor and a bumper sensor, it can
recognize stationary and moving objects in its path and make real-time
adjustments to avoid collisions. Each shelf also has its own ToF sensor,
so the robot knows when an item has been removed and it can move on to
the next destination. ToF sensors determine how far away objects are by
measuring the time it takes a pulse of light to be reflected back, making
them useful for both navigation and shelf occupancy detection.
As a customer service assistant, the LG CLOi ServeBot greets each
encounter with a friendly face, complete with friendly, cartoon-like eye
animations presented on the unit’s top-mounted 9.2-inch touchscreen.
Operators can use the intuitive touchscreen interface to adjust desig-
nated locations and select different modes, in addition to modifying
Multi-Domain AV Solutions™
for Smart Cities
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voice announcements and music played in response to customer interac-
tions. When connected to the business’ wireless network, CLOi Serve-
Bot enables cloud monitoring so users can receive almost instant status
updates.
The LG CLOi ServeBot stands 52.7-inches tall, has a footprint of 20.1
by 20.1-inches, can turn on a dime, and features adjustable speed up to
one meter per second (up to 2.2 mph). The on-board 23,000 mAh bat-
tery provides up to 11 hours of continuous operation and charges from
0-100% in just five hours using a 120V outlet. Each shelf measures
19.7-inches wide by 15.75-inches deep and features a removable place-
mat for easy cleaning, providing plenty of surface area for multiple items
and multi-site deliveries.
Each LG CLOi ServeBot must be pre-programmed with a map of its
operating space and destination points, after which it can automatically
determine the ideal path for each point-to-point trip and navigate autono-
mously through dynamic environments and around moving objects.
Initially, the LG CLOi ServeBot will be available exclusively from
certified integrators. LG has initiated product training programs with
select integrators around the country and will soon expand outreach to
interested firms to ensure nationwide availability.
THE PHONE
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SCHOOL SAFETY
Security preparedness has become increasingly
important and IP-based solutions are leading the way.
s the decades-old PA system at Genesee Valley School Dis-
A trict’s K-12 building continued to struggle, technology direc-
tor, Jeff LaBenne began looking for a replacement—not just
an even swap, but something much more robust and feature-
rich to satisfy the evolving communications needs of the school.
The administration had recently secured funding for a capital
improvement project, so the timing was ideal to explore options for a
more advanced and effective campus-wide communications system.
“Security preparedness has become an increasingly important facet of
school communications, and IP-based solutions are leading the way,”
says LaBenne, who keeps a close pulse on new technologies that help
provide safer, more productive learning environments.
MULTI-FACETED APPROACH
“When I looked at a replacement paging system with additional IP-
enabled clocks, it got expensive quickly,” he says. “The alternative,
IP endpoints with speakers from AtlasIED, that could also display the
time, plus play audio for both paging and bell schedules, turned out to
be a more affordable option.” Another benefit: the IPX family of IP
endpoints could utilize the school building’s existing Ethernet network
to derive power and distribute audio and video. “Because we wouldn’t
need to get power to every IP speaker location, placement would be
easier and more flexible,” LaBenne explains. “Speakers that required
new cabling would have made the project much more costly and labori-
ous—plus we’d be missing out on some of the useful features bundled
into AtlasIED’s IPX series.”
SPEAKER/SOFTWARE INTEGRATION
Some other schools in the area had already transitioned from antiquated
paging systems to IPX-based communications systems from AtlasIED
and were thrilled with the results, so the Genesee Valley administra-
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tion had no reservations about pressing forward with LaBenne’s plan.
LaBenne spent a few days outlining the school’s communications needs,
identified complementary software from Singlewire to manage the mes-
saging, and plotted ideal positions for a variety of AtlasIED’s IPX series
endpoints in classrooms, hallways, gymnasiums, auditoriums, and more.
AtlasIED weather-resistant, vandal-proof IP speakers were selected
for exterior spaces, ensuring that critical announcements are heard dur-
ing recess, football games, and other outdoor activities. Handling the
project largely on his own, LaBenne started the process in the summer
of 2019 and had the system up and running by fall in time for the start
of school.
FLASHERS AND SCROLLING TEXT
A system that supports bell schedules and live announcements may have
been at the top of LaBenne’s shopping list, but the AtlasIED solution
came with several other perks. For starters, the IPX family of IP end-
points integrate seamlessly with the existing Singlewire communica-
tions software running on a Cisco server. The school district had been
using Singlewire previously to distribute alerts over the school’s exist-
ing Cisco phone system, so all it took was some additional licensing to
introduce additional security and communications features to the new
IP network. The IPX built-in flashers and display enhance school com-
munications further.
For example, flashers on each endpoint can illuminate in red to
convey an emergency situation—with or without any audible mes-
saging. “Previously, administrators had to make real-time announce-
ments on the fly, sometimes during duress—never a good situation,”
LaBenne says.
Now, should someone initiate an emergency alert by dialing a special
extension or pressing an emergency button on any phone, the IPX end-
points flash in a red color and scrolling text with instructions appear on
the speakers’ displays. To simplify emergency communications for staff,
05/07/2022 16:08
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LaBenne programmed one-button activation of pre-recorded messages
for situations including shelter-in-place, lock down, lock out, and all
clear. “And because the speakers in the IPX endpoints are so efficient,
we can play the volume of messages much louder than other speakers
would allow,” he adds.
CUSTOMIZED BELL SCHEDULING
The AtlasIED/Singlewire pairing also excels at delivering routine, non-
emergency announcements, including bells throughout the school day.
Six hundred elementary-, middle-, and high-school students are housed
in a single building, yet follow different schedules. The Singlewire soft-
ware allowed LaBenne to group specific AtlasIED speakers and IP end-
points together and create a bell schedule for each zone. The schedule
can be easily modified and audio zones altered to reflect events like an
early, campus-wide dismissal due to inclement weather conditions.
BLENDING IN
Certainly, it is the technology inside the IPX endpoints that makes them
a wise investment for schools like Genesee Valley. But it is what’s on
the outside that makes them a pleasing addition to the classroom envi-
ronment. “The IPX family of IP endpoints from AtlasIED simply look
better than any speaker on the market,” LaBenne professes. “With their
built-in clock, which was programmed to display the same green as our
school color, and attractive housing and mounting options, they make
our school look great.” Plus, the colored-coded messaging enables the
school to more effectively communicate events—red for emergencies,
green for routine announcements, for example. At a glance, students and
staff understand the nature of the message, enhancing safety protocols
and procedures dramatically for the school district.
Thanks to a variety of design options in AtlasIED’s IPX endpoint
line, LaBenne was able to choose the right product for every area of
the school—more than 200 IP speakers throughout the 230,500-square-
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foot building and several outdoor locations. In hallways, he went with
dual-sided IP-DDS endpoints so that students could see and hear mes-
sages no matter which direction they were walking. Surface- mounted
IP-SDMF endpoints with integrated flashers, meanwhile, went into most
classrooms, offices, and gymnasiums, with flasher colors customized
to illuminate in green for non-critical events and red for emergencies.
To deliver audible messages to restrooms and stairwells, LaBenne used
IP-SM speakers, and for outdoor areas, some existing analog speakers
were replaced with IP-HVP speakers.
For the few existing outdoor analog speakers that remained, LaBenne
employed a gateway that converts digital audio signals to analog so they
can relay the same audible notifications as the IPX endpoints.
From corner to corner, top to bottom, the entire Genesee Valley
School campus is covered. What started as a quest to replace a PA sys-
tem, turned into something much more. In addition to supporting the
school’s PA needs, the AtlasIED IPX family of IP endpoints enhance the
efficiency of Genesee Valley’s emergency and safety protocols through
modern, flexible technology that eliminates the manual, dated commu-
nications processes of the past.
What is a key trend you
are seeing for AV-enabled
safe/smart buildings?
The most significant trend in smart buildings involves integrations across
multiple systems. In digital signage, for example, that might mean integrating
signage and messaging with wayfinding and hoteling/desk reservations. The
integration of AI-enabled video security cameras with access control systems
can give security managers a better look at who has entered their facility, not
only for obvious security reasons like identifying the make and model of ve-
hicles in parking areas, but also for detailed insights, such as how long people
linger or congregate in certain spaces. And in AV, where conference rooms
have undergone massive changes during the past two years, the integration
of physical security means systems like Axis can restrict access control of a
room to the time when that room is reserved. - Sandi Stambaugh, SYNNEX
05/07/2022 16:08
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DEPLOYING PUBLIC SAFETY

ANSWERING POINT TECHNOLOGY
SAPs embrace new technology to improve operational streamlines operations and provides faster, more effective response

P performance. A significant transformation is occurring in

PSAPs with the convergence of video processing systems.
New systems are changing PSAP workflows, the way infor-
coordination and real-time management of crisis situations. Maximiz-
ing situational awareness requires visualization technologies to fully
exploit field assets in real-time and create a Common Operational Pic-
mation is received, analyzed and disseminated to facilitate multiagency ture (COP).
collaboration. The way in which information is combined and presented is critical.
The aim is to: Time is of the essence as Operators extract, assess and analyze pertinent
y Maximize situational awareness information.
y Enhance operational efficiency
y Conduct faster incident assessment and analysis
y Improve decision making
y Expedite resource response and deployment

The core of the PSAP is the Operator Station, where the initial call is
received, actionable data is assessed, tactical decisions are made, and
response resources are put into action. The more comprehensive and The PSAP Operator Station process:
relevant information an operator obtains increases the probability of y Gather and aggregate all pertinent information
making correct decisions. Ergonomics, efficient use of workspace, and y Consolidate the information
simplified workflow differentiates the next generation Operator Station. y Centralize this information to provide operators with a common
Novel technologies can significantly improve PSAP workflow. RGB operating picture
Spectrum is proud to be in the forefront of a transformation of the
Operator Station.
It all starts with situational awareness. Situational awareness
is the ability to collate information from multiple sources in real-
time to present actionable insights. Enhanced situational awareness

RGB Spectrum’s Integrated KVM systems consolidate multi-image display of multiple

video sources, and provide unified control using a single keyboard and mouse and
streamline operator workflow

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y Operator assessment, analysis

and comprehension of the current
situation
y Tactical decision making
y Response execution

A PSAP is a data-driven environ-

ment. The visualization technology
needs to consolidate a variety of data
components, including CAD (Com-
puter Aided Dispatch) systems, surveil-
lance cameras, Geographic Information
Systems (GIS) data, automatic location
RGB Spectrum’s KlickSimple™ navigation allows seamless control of multiple sources. A single mouse is used to select which
identifier (ALI) data, Records Manage- system to control.
ment Systems (RMS), automatic num-
ber identification (ANI) data, Emergency Medical Dispatch (EMD), It was once standard practice to have multiple monitors and control
radio dispatch, maps, social media content, weather, traffic conditions, devices on the operator station to execute separate functions. But having
“person of interest” records, and more. multiple keyboards and mice creates confusion and reduces work effi-
Visualization technology aggregates these sources to provide a cen- ciency. The goal is to remove complexity and simplify operation.
tralized common operating picture for collaborative decision making, RGB Spectrum multiviewers deliver significant ergonomic benefits
coordination and response. for PSAP Operator Stations. A single, large-screen display replaces
multiple displays, with all visuals and data consolidated on one screen
giving the operator a correlated view with less fatigue and neck strain.
Imagine the improved ergonomics achieved by replacing 8 separate dis-
plays strewn throughout the Operator Station with only 2 large-screen
4K displays centralizing all the visuals and information. The Operator
RGB Spectrum offers an extensive portfolio of decision support solu- Station is equipped with a smaller footprint which reduces Operator
tions for public safety. KVM multiviewers offer the versatility to view neck movement.
and control operating assets, with video signals displayed in windows Integrated KVM systems, such as RGB Spectrum’s XtendPoint and
on one or more monitors. The multiviewers consolidate the visuals into QuadView, consolidate multiple keyboards and mice with a single key-
a multi-window image, providing operators with a correlated view. board and mouse, providing simpler, unified control. Operator stations
Critical information can be curated by operators at their various control are uncluttered and more efficient. The result is improved situational
stations. awareness, operator wellness, reduced Operator fatigue and stress, better
Attention to ergonomics is critical for improving operator efficiency. decision-making and faster response.

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JUNE 2022
 SMART/SAFE BUILDINGS

PRODUCTS
SYNNEX + SAMSUNG + RGB SPECTRUM
Industry leaders TD SYNNEX, Samsung and RGB
Spectrum have joined forces to offer stunning, multi-
image video walls optimized for visual communica-
tion applications from control rooms to digital signage
and operations centers. Samsung’s UHD signage are
premium-grade displays with exceptional picture qual-
ity that feature high-brightness and non-glare panels
regardless of ambient light. Combined with video wall
processors from RGB Spectrum, the display technol-
ogy keeps control room staffs from missing detailed
information in critical scenarios. Solution bundles
like these are available through TD SYNNEX, which
offers a specialized services portfolio including pre-
sales design, installation, integration, post-sale sup-
port, traditional and alternative financing, and more.
Adding value every step of the way to deliver custom
solutions, TD SYNNEX is committed to helping its
partners grow their business. For more information, the
team can be reached at visualsolv@synnex.com. 

ATLASIED IPX/ SINGLEWIRE

This versatile mass communication system works
with mobile and on-premises devices to protect peo-
ple when emergencies strike. As distributor of Sin-
glewire InformaCast software, AtlasIED supports
the product with experts in Design Services who are
available to assist with the design and implementa-
tion of InformaCast and IPX for a comprehensive
environment. For education applications, it meets
the requirements for Alyssa’s Law; active shooter
situations; paging and intercom; scheduled school
bells; panic buttons; 911 alerts; and severe weather
and integrates with IOT. For industrial and health-
care applications it supports custom needs for each
setting. InformaCast alert software integrates with
the IPX family of IP Endpoints as well digital sig-
nage, and other IP devices to create an enhanced
mass notification system. Users have the ability to
see who has read notifications, escalate messages to broader audiences, and know who is safe and who needs help. With scrolling text, audio, images,
SMS messages, email, phone calls, and desktop pop-ups, organizations have more ways to reach more people. When combined with InformaCast,
IPX solutions offer advanced emergency notification features and amplify the capabilities of the entire on-premises communications network with
visual and audible messaging in areas other systems cannot cover.
IPX solutions consist of InformaCast compliant IP endpoints that provide unmatched scalability and functionality. Models within the family
include LCD displays with network time/date synchronization, built-in microphones for full duplex communications, and LED flashers. Addition-
ally, IPX’s IP to analog gateway can connect analog audio systems to the network for even more coverage during critical alerts.

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