Como Executar Uma Auditoria de Conteúdo Guia Completo + 6 Modelos Gratuitos PDF

Como executar uma auditoria de conteúdo: guia completo + 6 modelo... https://www.wordstream.
com/blog/ws/2021/08/10/content-audit#seo
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comparativos de mercado do
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relatório
Compare seu desempenho com as médias gratuito
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How to Perform a
Content Audit: The
De�nitive Guide (+6 Free
Templates)
Kristen McCormick
Last Updated: April 3, 2022 | Content Marketing
Home — Blog — How to Perform a Content Audit: The De�nitive Guide (+6 Free Templates)
Something to know about me before you read this post: I’m the
type of person who creates spreadsheets when shopping online
for sneakers and whose idea of fun is inventorying Tupperware
containers and covers.
In other words, I enjoy content audits.
But not everyone does. In fact, many see them as tedious, time-
consuming, and overwhelming. Which they usually are.
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Como executar uma auditoria de conteúdo: guia completo + 6 modelo... https://www.wordstream.com/blog/ws/2021/08/10/content-audit#seo
Obtenha
And that’s why I’veos maisthis guide.
written recentes To equip you with
comparativos
everything you need to de mercado
master the art do
and science of the content
audit (and maybe one day come to like them). I’mrelatório
going to cover:
do seu setor.
• The de�nition, purposes, and bene�ts of content audits
• A comprehensive list of data points you can collect
• Tip for conducting a successful content audit
• Six different content audit templates and examples
Jump to the content audit templates

Note: Every template link goes to the same spreadsheet! They
just link to their corresponding tab in the spreadsheet.
1. Website content audit template
2. SEO content audit template
3. Blog content audit template
4. Landing page content audit template
5. Guide content audit template
6. Overall content audit template
You may also be interested in these audits:
• The 6-Step Technical SEO Audit
• The Easy, 10-Step SEO Audit
• The 6-Part Website Audit [with an Epic Google Sheet]
What is a content audit?

A content audit is the inventorying and analysis of your business’s
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existingObtenha os mais to
content according recentes
a selected set of criteria—where
criteriacomparativos de mercado
refers to what content do to audit as well as what
you choose
Google Ads
data you want to analyze.
Obtenha o
relatório
do seu setor.
So what content might you want to audit? Well, there are content
types, like…
• Core website pages
• Landing pages
• Blog posts
• Learning center articles
• Guides
• Webinars
• Videos
• One pagers
• Podcasts
• Success stories
• Benchmark reports
• Battle cards
• Slide decks
• Boilerplates
• Branded templates
…and there are content conditions, like
• Since the dawn of man or a speci�ed date range.
134• All of your content or just one format.

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• All Obtenha
formats of os maisorrecentes
content
just all formats on a particular topic.
Google
And what data might Obtenha
Ads you want to analyze? Anything you ocan �nd relatório
Compare
with Google seu desempenho
Analytics com as médias
and the human eye. gratuito
do seu setor.
My point? The sky’s the limit with content audits, so the de�nition
of yours depends on how much content you’re auditing, the
tools you have, and the purpose of the audit—which we’ll get into
soon.
Why conduct content audits?

Although content audits can be time-consuming and tedious, they
are essential for creating high-quality content, building your
brand and reputation, and improving the overall output of your
team. Let’s talk about each of these in more detail.
Inform your content marketing strategy

You should be using regular reporting to stay on track with your
content marketing strategy, but audits allow you to get bigger
picture information and identify where to make adjustments, as
well as to drill down and solve a particular problem or optimize for
a speci�c goal.
The result: The data and insights you gather in a content audit
can be used to improve SEO, reveal strengths and
weaknesses, discover new topics, better understand your
audience, identify opportunities to verticalize, scale, or repurpose.
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relatório
do seu setor.
Build your brand and reputation

Every piece of content you put in front of your audience
communicates something to them. Do you want to be
communicating that you’re behind on the times, careless, or
inept? Didn’t think so. Your industry, products and services, and
brand are constantly evolving, and you need to stay ahead.
The result: Content audits help you to maintain design and tone
consistency, information accuracy, and a clean online presence.
You can include comparisons to other brands to keep up with
competitors and industry trends.
Regular content audits help to ensure that every encounter with

your content is a positive experience that communicates
authenticity, expertise, and trust.
Improve organizational output

Comprehensive content audits are used to create and maintain a
content library for your business. And a shared content library is a
goldmine.
The result: When other departments have access to the content

team’s content, they can easily recycle and repurpose for their
own materials—which saves time and improves their content
quality (think one-pagers, slide decks, sales enablement pieces).
And if the content team has access to sales, product marketing,

branding, and PR content (internal and external), they can �nd key
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themesObtenha os mais recentes

to weave throughout important topics to
their writing,
comparativos
cover, and have contextde
for mercado do requests.
departmental
relatório
Compare
Another seu desempenho
operational bene�t ofcom as médias
a content library isgratuito
that it makes it
do seu setor.
easier for new team members, whether they’re managing the
content or using it, to get up to speed.
What should you include in a content

audit?
Content audits can serve an in�nite number of purposes, so there
aren’t any cut-and-dry lists of data points to collect. Below, I’ve
created a comprehensive list of information to potentially include
in your content audit.
Keep in mind, this is not an exhaustive list and some data points
fall into more than one bucket. Also, some of them are action
items in and of themselves. And you’re not supposed to collect
all of them! So treat it like a menu to pick and choose from based
on your goals.
Informational content audit checklist

Informational data provides all of the objective facts about the
content being audited. Some of it will have to be pulled manually
but there are also website plugins and tools that can export the
data for you.
• Summaries: This is a brief synopsis of the piece of content. If

you’re including meta descriptions in your audit, this may not
be necessary (or if you’re not including meta descriptions, you
can use these as your summaries).
• Titles: Page titles may be different than their SERP title; this is

a good data point to consider for uniformity across your site
134 and ensuring that your anchor text and CTA buttons align with
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6 of 37 02/03/2023, 17:45
theObtenha
page for aos mais
better recentes
user
experience
Google
• Meta Ads tags: This is the title of yourObtenha
title/title o appears
URL as it
relatório
on Compare
the SERP, and
seu can be correlated
desempenho with CTR.gratuito
com as médias
do seu setor.
• Meta descriptions: This is the brief description of your page
that shows up on the SERP. You’ll want to include this in an
SEO audit to make sure they include keywords and are aligned
with the current Google meta description character count.
• Date published: Even if you have the publish date in the URL,
include this data point so you can see traf�c data in context
and organize by date if needed. A post at the bottom of a top
ten list may actually be crushing it if it was published more
recently than the others.
• Date last modi�ed: This is mainly for guides or other more

static content. This can help you easily pick out guides that
were published before or after an important change (e.g., if
you’ve changed your guide offers, refreshed your branding, or
if, say, Google changes its name from Adwords to Google
Ads…)
• For blog posts, this is less important since there are so many
minor modi�cations that you can make on any given week.
However, if you’re running a focused SEO content audit on a
select number of posts, you’ll de�nitely want to include the
exact date you modi�ed the post and exactly what you
changed.
• Product or service supported: For blog posts, this might be

built right in through your categories and tags and can be
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Obtenha
generated osa mais
with recentestool. This
website export is helpful for
comparativos
creating deother
a library that mercado do
departments can refer to when
Google Ads
they’re looking for sales enablement material,
Obtenha o
email
relatório
newsletter content, and landing page copy. It’s
do seu setor.
also helpful
for identifying if there are any products or services that need
more supporting content.
• URL: This is the public-facing link to the content (blog post,

YouTube link, etc.)
• Location: This is the link to the media �le on your server.
• Keywords: This can include keyword targeted and volume and

dif�culty in separate columns. This way, if you’re looking for
optimization opportunities, you can prioritize by ease and
impact. For example, it may not be worth it to spend time
optimizing a post that targets a super low-volume keyword.
Or if a post is not getting much traf�c for a high-volume
keyword, you may choose to retarget it for a lower volume
variation. Better to show up on page one for a keyword with
500 searches than keyword than on page 5 for one with 2,300
searches.
• Word count: This is helpful for identifying short posts that

can be combined into longer form content with a greater
chance of ranking. It’s also useful when you’re looking at
metrics like time on page. If you’ve got a 2,500 word post and
the time on page is 10 seconds, something is up.
• Shares: No, you don’t need to go into your social media

platforms and start collecting those insights. But it might be
good information for your audit if your blog posts have a
share counter.
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relatório
do seu setor.
Qualitative content audit checklist

Qualitative data is manually gathered, which can sometimes take a
little time. But it is necessary for maintaining content quality,
brand consistency, and reputation in an always-advancing world.
• Images: This could mean checking to see if the content has

images, the quality of the images, if those images need a
refresh (outdated screenshots), or the accuracy of
information they provide.
• Broken images or links: Broken images and links are

unpleasant from a user experience and harmful to your SEO.
• Tone: Is it aligned with your brand voice?
• Language: You may need to go back in and change

terminology if your branded terms have changed, if you’ve
retired a product or service,
• Forms: Test forms on your landing pages and elsewhere to

make sure the user gets what they need in the most
convenient way, and that the information gets passed
through into your CRM and other automation platforms
correctly.
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ObtenhaAos
• Comments: mais recentes
comment moderation tool is best for this but if
you don’t have one, this is something to look over when
auditing your posts. Make sure there are responses
relatórioto
Compare seu desempenho com as médias
comments (good and bad) and that there aregratuito
do seu setor. no spammy
comments that could get you a Google penalty for unnatural
external links. You can also use comments to come up with
unique blog post ideas.
• Offers: Check to see if popups, bottom rail, and side rail

offers need a refresh or to make sure they’re not appearing
where they shouldn’t.
• Readability: Readability ranks, but Grammarly and Yoast can

only take you so far. Sometimes you need a human to scroll
through to and make sure it’s compelling, easy to read, and
skimmable.
134• Spelling/grammar/compliance with style guide: Not all

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Obtenha
content os maisbyrecentes
gets created the content team! This may be useful
forcomparativos de mercado
product descriptions, do one-pagers, and more.
pitch decks,
relatório
• Accuracy/freshness: Is the
Compare seu desempenho information
com as médias up togratuito
date? Could the
do seu
stats setor.
be updated? Do the tools you’ve included in your
listicles still exist? Could the content use the addition of some
more recent links?
• Competitor equivalent: Provide links to similar content

created by other brands or competitors that you can gain
inspiration from.
• Ideas to improve: This is generally an open-ended item. The

general idea is to leave a spot where auditors can leave any
additional notes or ideas (that may part of our outside
the goal of that particular audit.)
Quantitative content audit data points

The numbers give you a single source of truth and allow you to set
measurable goals and track them with content marketing KPIs.
They are also crucial when auditing for site health and
performance.
Depending on what you’re measuring and how much content

you’re auditing, some of this information you can get from Google
Analytics and Google Search Console, and some of it you will need
audit tools like ahrefs or Screaming Frog.
You can �nd more information about many of these data points in
our SEO metrics post.
• Organic pageviews: Number of users entering that page from

search engine.
• Bounce rate: Percentage of visitors who left without going to

any additional pages.
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Obtenha
• Internal links:os mais of
Number recentes or checking to see if
internal links
any are broken or could be replaced with newer content.
relatório
Comparelinks: Number
• Incoming seu desempenho
ofcom as médias
backlinks; too many could mean
gratuito
do seu setor.
something’s up; you don’t want to get a google penalty for
unnatural links.
• Linking sites: One site may link to one of your pages several

times throughout its content, so this number is lower than
total backlinks.
• Keyword volume/keyword dif�culty: See the informational

data section!
• Page load speed: This metric can involve technical SEO, but

there are adjustments you can make on the content level. If
you have a small number of pages, you can plug them into the
free Page Speed Insights tool, but if you’re auditing a long list
of URLs, use an audit tool.
• Average position: You can pull this manually from Search

Console, but this is another metric you might want to gather
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Obtenha
using an auditos
or mais recentes
SEO tool. This can be especially useful if
comparativos
you’re de mercado
looking to identify doare within striking
pages that
distance of the �rst page of Google that yourelatório
can focus on.
do seu setor.
• Time on page: This metric can help you identify if something
on your page isn’t working or is off-putting, or if the content
doesn’t match the intent of the keyword.
• Conversions: This is a better metric for landing page content

audits, since conversions in Google Analytics can mean a
number of things. But it could be helpful if you have goals set
up in Google Analytics.
• Conversion rate: Conversion rate is, of course, necessary to

get an accurate picture of top performing content. Also, UX
can impact conversion rate.
• Bounce rate: This data point is helpful for many types of

content audits. But remember that high bounce rates aren’t
always bad. A blog post with a decent time on page and high
bounce rate may indicate that it provides the exact
information the searcher was seeking.
• Exit rate: Exit rate shows you how often that page was the
last one visited in a session.
• Image size: This includes the image’s dimensions as well as

the �le size.
There are also sales metrics like CPA, leads generated, leads
nurtured, closes, and ROI, but that’s not in the realm of the
content audits I’m discussing here.
How to conduct a content audit

(successfully)
There are no right or wrong or �nite steps to a content audit, but
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Obtenha
here are some tipsos
to mais recentes
conduct
yours successfully.
1. Have a speci�c goal
relatório
gratuito
do seu setor.
Though needless to say, content audits can become a black hole
quick. There are in�nite possibilities and metrics to gather. And
you’ll almost always discover additional metrics to collect once
you start. So be sure to have a clear goal so you can collect only
what’s needed. Too much information will make it dif�cult to glean
clear insights.
On that note, if you’re including open-ended qualitative data

points in your audit, having a clear goal will help you to discern
necessary changes from nice to haves (or great ideas to be
revisited).
2. Stay organized
This will be a spreadsheet. Here are some tips to stay organized:
• Keep open-ended cells to a minimum, especially for large

audits. This will make it easy to organize and sort your data in
any way you want once it’s done.
• You may want to create drop down functionalities with

speci�c options, especially if you have multiple people
auditing in the same sheet.
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relatório
do seu setor.
• Color coding can be helpful when dealing with multiple
content types and formats.
• Specify date ranges for quantitative metrics.
• Use tabs to keep large audits organized by content

format. You can always combine them into one sheet upon
�nishing. Just make sure every sheet has the exact same
column format.
• Dedicate the �rst tab to instructions or checklists.
3. Choose your format

There are different ways to format your content audit.
• For some audits, the data points serve as both the inventory
and action items, meaning that completing the audit
completes the goal.
This format works if you’re doing a basic QA audit to identify
and make small but important changes that don’t need to be
tracked. Here, the �rst tab provides the action item
checklist, and the second tab simply has a title, link, and
status column.
• For others, the audit is inventorying the data and then

meeting with others to identify action items in accordance
with the goal.
• For many, it’s a mix.
Regardless of how and when the action items are identi�ed, make
sure they are speci�c with a clear owner.
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4. UseObtenha
contentosaudit
mais tools
recentes
Google
Some tools that Ads Obtenha
are helpful with content auditing o
include:
relatório
do seu setor.
• Google tools: Analytics, Search Console, Page Speed Insights.
• SEO and spider tools: semrush, ahrefs, Screaming Frog.
• Inventory organization tools: Airtable, Google Sheets.
• Content quality tools: Yoast SEO Plugin, Grammarly,

Hemingway editor, and a bulk web page word count checker.
• Image extractors like extract.pics.
• ROI tools like your CRM.
• Website graders: These website graders can help you with

everything from accessibility to SEO.
5. Don’t confuse auditing with reporting

Content audits should not replace regular reporting. Audits are
typically comprehensive and conducted quarterly or even yearly
(with the exception of those needed to troubleshoot a speci�c
problem).
Regular reporting is necessary to ensure you’re hitting KPIs with

your content and to pick up on long-term patterns. Becoming
more familiar with your metrics and content types will also make
choosing criteria for future audits easier.
How to run a website content audit

I’m de�ning a website content audit here as one that covers the
core pages of your website. It could also include one example
from a templated page type (like a blog post or landing page).
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Obtenha
Example pages toos mais
audit recentes
Google Ads
• Homepage Obtenha o
relatório
do seu setor.
• About
• Contact
• Products/services
• Pricing
• Success stories/testimonials
• Gallery/portfolio
• Resources
• Careers
• Leadership
• Meet the team
• Events
• FAQ page
• Blog homepage
• Typical blog post page
• Email signup landing page
• Content download landing page
• Content download thank you page
• Press
• Privacy Policy
• Terms & conditions

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Obtenha
• Search resultsos
mais recentes
Google menu
• Navigation Ads Obtenha o
relatório
do seu setor.
Example website content audit goals
• QA after a site migration or rebrand.
• Update product nomenclature
• Increase engagement and conversions
• Check for inclusivity
Example website content checklist

• Page title
• Page subtitle
• URL
• Meta title
• Meta description
• Traf�c
• Links work?
• CTAs work?
• Images okay?
• Information accurate?
• Spelling and grammar?
• Any popups?
134
• Bounce rate
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Obtenha
• Notes os mais recentes
Example website content relatório
Compare seu desempenho com audit insights
as médias and
gratuito
actiondoitems
seu setor.
• Leadership page needs to be updated; get new headshots

and reach out for bios.
• Resources page bounce rate is high; prune and add menus to

simplify, include thumbnails of featured resources.
• About us page is too dry. Move that copy to Contact and

create new copy with brand voice and history.
• Success stories page doesn’t get much traf�c, add to main

navigation menu.
Website content audit template

Make a copy of this Google Sheet, edit, add, or remove data
points as needed, and get to work!
134
Click to open this free website content audit template
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How Obtenha os mais

to run an SEOrecentes
content audit
An SEOGoogle
content Ads
Obtenha o
audit looks at website pages that are indexed on relatório
Google. The best way to conduct an SEO contentgratuito
audit is to use
do seu setor.
tools like ahrefs or Screaming Frog.
Example SEO content audit goals

• Increase traf�c to your site
• Improve rank of your SEO content
• Discover new keywords
• Improve Core Web Vitals
• Prune low performing content
Example SEO content audit checklist

• URL
• Title
• Meta title
• Meta title character count
• Organic pageviews
• Keyword, volume, dif�culty
• CTR
• Average position
• Word count
134
Ações • Internal links
20 of 37 02/03/2023, 17:45
Obtenha
• Tempo os mais recentes
de carregamento da página
Google
• # de Ads
imagens Obtenha o
relatório
do seu setor.
Exemplos de insights de auditoria de conteúdo de
SEO e itens de ação
• Existem várias postagens de blog na página dois da SERP;
reotimize para ir para a primeira página.
• Pontuação geral do Page Speed Insight baixa; comprima e

redimensione imagens nas 30 principais páginas de tráfego.
• Postagens de blog com menos de 500 palavras têm baixo

tráfego orgânico; combine e redirecione em uma postagem
de formato longo .
Você está cometendo erros de SEO? Faça uma auditoria de SEO

gratuita com o avaliador de sites LOCALiQ e descubra!
Modelo de auditoria de conteúdo SEO

Faça uma cópia desta planilha do Google , adicione, edite e
remova pontos de dados de acordo e comece a trabalhar!
Clique para abrir este modelo de auditoria de conteúdo de site

gratuito
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ComoObtenha os mais
executar umarecentes
auditoria de conteúdo
de blog
relatório
Uma auditoria de conteúdo de blog pode muito bem ser a mesma
do seu setor.
coisa que uma auditoria de SEO. Mas nem todas as postagens de
blog são destinadas a SEO e servem a mais propósitos do que
direcionar tráfego para seu site .
Exemplo de metas de auditoria de conteúdo de

blog
• Identi�que os tópicos a serem focados.
• Fortalecer a marca
• Aumentar o engajamento
• Melhore as taxas de conversão
• Melhore a acessibilidade e a inclusão
Exemplo de lista de veri�cação de auditoria de

conteúdo de blog
• URL
• Visualizações de página orgânicas
• Título
• Meta título
• Contagem de caracteres do meta-título
• Meta Descrição
• CTR
134• Categoria
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Obtenha
• Produto os mais
suportado recentes
Google
• Imagens Ads
(inclusivas, Obtenha
marca com novo logotipo, o
qualidade)
relatório
• Texto alternativo
do seu setor. da imagem (incluindo palavra-chave e
acessível?)
• Comentários
• Na marca?
• Guia de estilo compatível?
• Principais consultas
• Palavras-chave alvo, volume, di�culdade
• contagem de palavras
• Informações precisas?
• # de links internos
• Compartilhamentos sociais
• Aparecer
Exemplo de insights de auditoria de conteúdo de

blog e itens de ação
• Existem vários comentários no post X sobre Y. Endereço no
post.
• Compartilhamentos do LinkedIn mostrando zero para todas as

postagens. Solucionar problemas e corrigir
• Falta conteúdo na categoria X/em apoio ao produto Y. Realize

pesquisas de palavras-chave e publique três postagens
direcionadas até o �nal do trimestre.
134• Reutilize as postagens X, Y e Z em webinars no próximo

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Obtenha
trimestre, os mais
combine recentesA e B em um guia em PDF.
as postagens
Google postagens
• Identi�que Ads Obtenha o
direcionadas a palavras-chave
relatório
competitivas
Compare seuedesempenho
ajuste paracom
segmentar palavras-chave
as médias gratuito de
do seu
cauda setor.
longa de menor volume e menor concorrência .
• Atualize o pop-up para a categoria X para melhorar a taxa de

conversão.
Modelo de auditoria de conteúdo do blog

Faça uma cópia desta planilha do Google , edite, adicione e
remova os pontos de dados de acordo e deixe-os copiar.
Clique para abrir este modelo gratuito de auditoria de conteúdo

de blog
Como executar uma auditoria de conteúdo

de guia (ou ebook ou white paper)
Se você executar anúncios pagos para guias, convém auditar
essas páginas de destino separadamente.
Objetivos de auditoria de conteúdo do guia de

exemplo
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Obtenha
• Melhore a taxaos
demais recentes
conversão de recursos
da página
Google
• Priorize Ads
os esforços de rebranding Obtenha o
relatório
• Identi�que guias para promover em pop-ups ou anúncios.
do seu setor.
• Prune biblioteca de conteúdo
Lista de veri�cação de auditoria de conteúdo do

guia de exemplo
• Nome do guia
• Data Criada
• Data da última modi�cação
• PDF
• página de destino
• Tráfego da página de destino
• Taxa de conversão da página de destino
• Link de referência
• contagem de palavras
• Pages
• Stage of funnel
• Vertical
• Boilerplate
• Offer at end
• Template
134
Example guide content audit insights and action
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itemsObtenha os mais recentes

Google
• Keep guidesAds
Obtenha o
A-L, update guides M-T, delete relatório
guides U-Z.
do seu setor.
• Combine guides A, B, and C into a toolkit.
• Add guides X, Y, and Z to nurture email flows.
Guide content audit template

Make a copy of this Google sheet, edit, add, and remove data
points as needed, and get in the zone.
Click to open this free guide content audit template
How to run a landing page content audit

For some businesses, auditing all existing landing pages is not
realistic, either because you have too many or because your URL
structurer makes this dif�cult. It is also not necessary if your
landing pages are not indexed (and therefore not impacting your
SEO).
Example
134
Ações
landing page content audit goals
26 of 37 02/03/2023, 17:45
Obtenha
• Increase os page
landing maistraf�c
recentes

Google
• Improve Ads
conversion rates Obtenha o
relatório
• Check form
do seu functionality and CRM integration
setor.
Example landing page content audit checklist

• Title
• Indexed?
• Meta title
• Offer
• Pageviews
• Sessions by source
• Conversions/CVR
• Average time on page
• Bounce rate
• Word count
• How can improve (clear value prop? Personalized? Add social

proof? Reduce form �lls? Better CTA? Is it missing
information?)
• Form works
• Content delivered to inbox
• Lead routed properly
• Thank you page

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Obtenha
• Ideas for os mais
improvement recentes
>Example landing pagecom
content relatório
Compare seu desempenho as médiasauditgratuito
insights
and action items
do seu setor.
• Landing pages with higher word count have higher CVR.

Increase word count on pages X, Y, Z.
• Bounce rate on pages A, B, and C is high; test
• Live chat needs to be disabled on a landing page.
• Landing pages X, Y, and Z need to be unindexed.
• Form broken on page Z, troubleshoot and �x.
• Homepage drives most traf�c to landing page X. Since

landing page Y converts so well, let’s test using that format
for page X.
• Opportunities for thank you page CTAs.
Landing page content audit template

Make a copy of this Google sheet, edit, add, and remove data
points accordingly, and dive in.
134
Ações
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Obtenha
Click os mais
to open this recentes
free landing page content audit template
How Compare
to run seuan overall
desempenho comcontent
as médias audit
relatório
gratuito
do seu setor.
This type of content audit involves all forms of media your
business has produced, including:
• Guides
• Infographics
• White papers
• Webinars
• Podcasts
• Videos
• Blog posts (perhaps only the top performers if you have a lot
of these).
It also involves all types of content, including:
• Educational
• Case studies/success stories
• Benchmark reports
• Product tutorials
• One-pagers
• Pitch decks
Example overall content audit goals

• Create or audit content library all departments use to
134 reference and repurpose
Ações
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Obtenha os
• Update/prune mais library
content recentes
Google
• Give new manager Obtenhastrategy
Ads a full picture of existing content o
relatório
output gratuito
do seu setor.
• Identify repurposing opportunities
Example overall content audit checklist

• Name
• Title
• Content type
• Content format
• Length, word count, pages, time to read
• Date last modi�ed
• Stage of funnel
• Product supported
• Internal or external
• Vertical
• Traf�c to page
Example overall content audit insights and action

items
The purpose of an overall media audit as I’ve de�ned it in this post
is to create or update a library of content. This type of audit is
quite comprehensive so I’d suggest the action item be to do the
inventory and as you collect the information, make minor �xes and
improvements (worth your time) as you go. More involved action
134
items and optimizations can be identi�ed and carried out
Ações
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Obtenha os mais
through format-speci�c recentes
audits.
Overall content
Compare audit
seu desempenho comtemplate
as médias
relatório
gratuito
do seu setor.
Make a copy of this Google sheet, adjust data points as needed,
and let the games begin.
Click to open this free overall content audit template
Start your content audit with these tips

and templates
As you can see, content audits are essential to make sure you’re
hitting your traf�c, engagement, CVR, and ROI, goals;
continuously producing high quality content; getting the most
mileage out of your content; and keeping your brand and
reputation strong. Hopefully the data points and templates in this
guide have given you some direction to get started on and
successfully carry out whatever content audit you need to do.
And as if this post didn’t have enough lists, here is the �nal list of
the spreadsheet links:
134
Ações
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Obtenha
Note: Every os mais
template recentes
link goes to spreadsheet! They
the same
just linkcomparativos de mercado
to their corresponding dospreadsheet.Website
tab in the
Google Ads
content audit
Obtenha o
relatório
do seu setor.
• SEO content audit
• Blog content audit
• Guide content audit
• Landing page content audit
• Overall content audit
Want more templates?

Check out these 62 Free Marketing Templates You Didn’t Know
You Needed. You’re welcome.
MEET THE AUTHOR

Kristen McCormick
Kristen is the Senior Managing Editor at WordStream, where she helps
businesses to make sense of their online marketing and advertising. She
specializes in SEO and copywriting and �nds life to be exponentially more
delightful on a bicycle.
See other posts by Kristen McCormick
134
Ações
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relatório
do seu setor.
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Calendar (Tips, Tools, & Free Marketing ROI Right: Metrics,
Template!) Math & Mistakes to Avoid
7 Steps to Generate Leads With

Gated Content (+Examples)
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comparativosHow
detomercado do Marketing ROI
Measure Content
Google Ads Right: Metrics, Math & Mistakes Obtenha
to o
Avoid relatório
do seu setor.
7 Steps to Generate Leads With Gated

Content (+Examples)
The 4 Stages of a Supremely Successful

Content Marketing Funnel
134
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Como Executar Uma Auditoria de Conteúdo Guia Completo + 6 Modelos Gratuitos PDF

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Como executar uma auditoria de conteúdo: guia completo + 6 modelo... https://www.wordstream.

Obtenha os mais recentes

In other words, I enjoy content audits.

• A comprehensive list of data points you can collect

• Tip for conducting a successful content audit

• Six different content audit templates and examples

Jump to the content audit templates

1. Website content audit template

2. SEO content audit template

3. Blog content audit template

4. Landing page content audit template

5. Guide content audit template

6. Overall content audit template

You may also be interested in these audits:

• The 6-Step Technical SEO Audit

• The Easy, 10-Step SEO Audit

• The 6-Part Website Audit [with an Epic Google Sheet]

What is a content audit?

• Core website pages

• Learning center articles

…and there are content conditions, like

• Since the dawn of man or a speci�ed date range.

134• All of your content or just one format.

Why conduct content audits?

Inform your content marketing strategy

Obtenha os mais recentes

Build your brand and reputation

Regular content audits help to ensure that every encounter with

Improve organizational output

The result: When other departments have access to the content

And if the content team has access to sales, product marketing,

themesObtenha os mais recentes

What should you include in a content

Informational content audit checklist

• Summaries: This is a brief synopsis of the piece of content. If

• Titles: Page titles may be different than their SERP title; this is

• Date last modi�ed: This is mainly for guides or other more

• Product or service supported: For blog posts, this might be

• URL: This is the public-facing link to the content (blog post,

• Location: This is the link to the media �le on your server.

• Keywords: This can include keyword targeted and volume and

• Word count: This is helpful for identifying short posts that

• Shares: No, you don’t need to go into your social media

Obtenha os mais recentes

Qualitative content audit checklist

• Images: This could mean checking to see if the content has

• Broken images or links: Broken images and links are

• Tone: Is it aligned with your brand voice?

• Language: You may need to go back in and change

• Forms: Test forms on your landing pages and elsewhere to

• Offers: Check to see if popups, bottom rail, and side rail

• Readability: Readability ranks, but Grammarly and Yoast can

134• Spelling/grammar/compliance with style guide: Not all

• Competitor equivalent: Provide links to similar content

• Ideas to improve: This is generally an open-ended item. The

Quantitative content audit data points

Depending on what you’re measuring and how much content

• Organic pageviews: Number of users entering that page from

• Bounce rate: Percentage of visitors who left without going to

• Linking sites: One site may link to one of your pages several

• Keyword volume/keyword dif�culty: See the informational

• Page load speed: This metric can involve technical SEO, but

• Average position: You can pull this manually from Search