INDEX

NAME: SEBASTIAN MICHAEL

ROLL NO:20MG1H4224
CLASS & SECTION:VI SEM D
COURSE & COURSE CODE: BBAA04B62 - PORTFOLIO
MANAGEMENT
TOPIC: ANALYSING THE STOCK PRICES BY CALCULATING
RETURNS AND CHARTS
TOTAL PAGES:5
DATE OF SUBMISSION:24/03/2023
ASSIGNMENT SUBMITTED TO: PROF. MADHUSUDHANAN R

Student Signature Teachers Signature

 ZEE ENTERTAINMENT
INTRODUCTION-
The company was launched on 15th of December 1991 as Zee Telefilms, a brand name that
was retained until 2006.
Zee Telefilms launched a Nickelodeon-branded programming block in 1999 as part of a
distribution deal between Viacom International and Zee Telefilms. It was replaced by a
new Cartoon Network block in 2002.
In 2002, the company acquired a majority stake (51%) in ETC Networks. In 2003, they
planned to purchase Rajshri for ₹50 crore. With the deal, Zee would have access to all of
Rajshri's films, but the plan fell later on. In 2006, they acquired Integrated Subscriber
Management Services Limited, and in November 2006, it acquired a 50% stake in Taj
television, owner of TEN Sports. On that same year, the company was rebranded as Zee
Entertainment Enterprises.In February 2010, the business acquired an additional stake (95%)
in TEN Sports.In 2008, Zee Networks launched Zee Motion Pictures and Zee
Limelight (now Zee Studios) for the development, production, distribution and marketing of
mainstream films in Indian languages,
including Hindi, Malayalam, Tamil, Telugu, Kannada, Bengali and Marathi. Some of Zee
Studios's productions include Gadar: Ek Prem Katha, Natsamrat, Sairat and Rustom.
As Zee Telefilms, the company formed part of BSE Sensex from 2000 to 2005. The news and
regional entertainment channel business was spun off into a separate company in 2006 as Zee
News.In May 2011, Star Den entered into a 50/50 joint venture with Zee Turner and Zee
Entertainment Enterprises (ZEEL) to distribute and market all channels owned by the
company and ZEEL, their respective affiliated channels and other third-party channels in
India, Nepal and Bhutan.It also owns a music label, Zee Music Company. In 2015, Zee
acquired Sarthak TV, an Odia-language pay-television channel. One year later, on 28 July
2016, it launched Zee One, aimed at the German market. A Polish version of the channel was
launched in 2017.
In 2016, Zee launched Zee Mundo, a Spanish-language Bollywood movie channel
targeting Latin America.In 2017, the company acquired the majority stake of the Reliance
Broadcast Network. It also planned to acquire 9X Media in October 2017 for the cost
of ₹160 crore, however the plan fell through in March 2018. A partially-owned subsidiary,
Diligent Media Corporation, is a publisher of Indian daily newspapers and websites. DMC is
a joint venture between Zee and the Dainik Bhaskar Group. In 2018, Zee launched Zee
Theatre, which offers a collection of recorded theatre plays also called teleplay- produced in
India and internationally. On 22 September 2021, the company announced its intent to merge
with Sony Pictures Networks India. Sony Pictures will hold a majority stake in the proposed
merged entity, which will be headed by Zee's Punit Goenka. In December 2021, the merger
was approved by the two companies' boards. Sony will hold a stake close to 51% in the
company, with Zee controlling the remaining stake.
RETURN CALCULATION

Returns are being calculated for everyday and the returns are in negative
 RETURN
3.00

2.00

1.00

0.00
23 23 23 23 23 23 23 23 23 23 23 23 23 23 23 23 23 23 23 23
a n- an- an- an- an- an- an- an- an- an- an- an- an- an- an- an- an- an- an- an-
J J J J J J J J J J J J J J J J J J J J
-1.00
3- 4- 5- 6- 9- 10- 11- 12- 13- 16- 17- 18- 19- 20- 23- 24- 25- 27- 30- 31-

-2.00

-3.00

Return chart

CANDLESTICK CHART
250

240

230

220

210

200

190
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21

Close Price

Candlestick Pattern

CONCLUSION
This project gives insight about Zee Entertainment company as well as it also shows the
return calculations with its chart and a candlestick chart related to Open, High, Low and
Close.

BIBLIOGRAPHY
The information related to the project is taken from-:
 www.bseindia.com
 Excel for charts