Business Proposal

Sameer Ali

S2020005023

International
Business(Cyprus)
 This Business Plan based on 5W’s & 1H

The mainly focus of this business plan is to launch a fitness brand in Cyprus to capture the
market gap
So these are few steps in which I cover some things:

WHO
The proposed business will be owned and operated by Seller Downtown, a Pakistani
entrepreneur with experience in the fitness industry of US, CANADA, UK, and GERMANEY
etc. The target customers will be individuals and businesses in Cyprus who are interested in
purchasing high-quality, affordable fitness equipment.

WHAT
The proposed business is an import-export company that specializes in importing fitness-related
products from China and selling them in Cyprus. Our product line will include a range of fitness
equipment, including treadmills, exercise bikes, weight machines, yoga mats, and more. We will
leverage our contacts in China and use our previous resource to source high-quality products at
competitive prices and ensure that all products meet the relevant safety and quality standards.

WHEN
The business will be launched on every market place of Cyprus, with the initial focus on
establishing a presence in the Cyprus market and building a customer base.

WHERE
The business will be based on E-commerce stores, Cyprus, with operations primarily focused on
serving clients in Cyprus. We will also offer our products to clients in other countries, leveraging
our expertise and experience in international sales.

WHY
The demand for fitness-related products is growing in Cyprus, and there is a market for high-
quality products that are not currently available in the local market. Our business aims to fill this
need by providing high-quality fitness equipment at competitive prices. We believe that our
focus on customer satisfaction, quality, and competitive pricing will differentiate us from other
import-export companies in the market.

HOW
The business will be funded through a combination of personal investment and loans. We will
use social media, online advertising, and word-of-mouth referrals to promote our products and
reach potential customers in Cyprus. We will also establish partnerships with local gyms, fitness
studios, and other businesses in Cyprus to expand our reach and provide additional value to our
clients.

To start the business in Cyprus, we will need to register the company with the relevant
authorities, obtain any necessary licenses or permits, and establish a local presence. We will also
need to establish relationships with suppliers in China to ensure a steady supply of high-quality
products.

In addition to our core products, we will also offer personalized fitness equipment
recommendations and consultations to help our customers find the right products for their needs.
We will also invest in research and development to stay ahead of the curve and offer cutting-
edge fitness equipment to our customers.

Taxes and Duties

As an import-export company, we will need to consider the taxes and duties associated with
importing products from China into Cyprus. The current tax rate for importing goods from China
to Cyprus is 3.4%. In addition to this, there may be other charges such as customs duties, value-
added tax (VAT), and freight charges, depending on the specific products and shipping
arrangements.

To ensure that we are accurately calculating the taxes and duties on our products, we will work
with a customs broker or other expert in import-export regulations. We will also factor in other
costs associated with importing products from China, such as product quality control, packaging,
and labeling requirements, into our pricing strategy.

Overall, we believe that the proposed business has the potential to establish a strong presence in
the fitness industry in Cyprus, and we are excited to bring our expertise and experience to the
market.