MAN 231 TAKE-HOME TUTORIAL ONE

Instructions
(i) This tutorial has to be completed in pairs.
(ii) Your tutorial must be typed.
(iii) Specifications: Font Type: Arial, size 12, 1.5 spacing.
(iv) Due Date/Time: 17 March
(v) Based on chapter 4

Answer the following questions in detail:

1. Lindt Chocolate is a popular brand in South Africa. Discuss the four levels of
competition and explain how it relates to Lindt Chocolate. Your answer must
be explained in detail. (8
Marks)
2. Sarah knows that you studied marketing at UWC and needs your expertise.
She needs to identify competitors and ask for you to explain the different
approaches. Explain to her the two different approaches to identify
competitors. (17
Marks)

Total 25
Marks