Benefit - Feature -

Guarantee
How we define our product’s BFG
 Consider your product’s Understanding the difference
between features and benefits
features and benefits. can provide valuable insight into
writing copy that actually sells.
What can you offer, and
how does it provide
value to people?

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 Benefit Feature Guarantee

Emotions from Product Value, Social Proof

buying the product, WHAT you’re Elements,
WHY they should offering. “Easy Assurance to make
buy it. “This product Installments, Super people trust. “Free
makes me Comfort Cushion, return for perfect
comfortable, save etc” size selection,
up my money, Guarantee for 90
makes me feels like days of usage, etc”
energetic”

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 Website
Implementation

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 Advertising Implementation

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 Product Examples: Shoes
Benefit Features Guarantee

Increase customer’s self confidence Unique and one in a million sole Exchange and Refund Warranty
wearing trendy shoes materials

Flexible, able to be worn in two Goat-leather lining Safe packaging

occasions (formal and informal)

Timeless design Eco Leather (long lasting

product)

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 Product Examples: Scholarship Education Class
Benefit
Feel secured to apply for scholarships
because of guidance by experienced
mentors
Successfully studying abroad is one of the
best educational investments
09
Features Guarantee
Register at any campus and there is no limit Passed the fully funded scholarship
to the number of scholarships you can (only for the guaranteed SAA program)
apply for
Private (1-on-1 )/ group tutoring by qualified Pass at least 1 scholarship and 1 campus
and experienced mentors (only for guaranteed SAA program)
Flexible tutoring package duration Portfolio of program graduates from
more than 30 countries
Have the opportunity to discuss from the
scholarship awardee directly
Simulation of interview for registration to
study abroad
Documents checked by expert
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 BFG Template
Benefit Features Guarantee

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Thank You!