Offers

OFFERS
Offers help audience overcome any
resistance to purchasing your product
or service. An offer can encourage a
buyer to order more of a given item (or
items).

Offers are used effectively to increase sales, but they

need to be used correctly and viewed as a selling
expense.

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 Marketing Funnel

Aware about the brand S1 Awareness

● Visit Website
S2 Consideration ● Start browsing categories

Make first purchase S3 Purchase

S4 Re - Purchase Come back to purchase again

Loyal customer/ brand advocate S5 Loyal

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 Product Example: Online Class
AWARENESS CONSIDERATION PURCHASE REPURCHASE LOYALTY

OFFER 1 KOL service Free scholarship SAA/IELTS course Cross Selling Get a discount
introduction group discussion package (Language Course) price for taking
other courses

OFFER 2 Educational Free trial & Promo monthly Recommendation

content webinar package (up to from Mentor
25%)

OFFER 3 Entertaining Free Consultation Promo bundling Get free access to

content package 20/40/60 univ representative
hours (up to Rp. for scholarship
1.000.000) information

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 Product Example: Snacks
AWARENESS CONSIDERATION PURCHASE REPURCHASE LOYALTY

OFFER 1 Premium Quiz/Reward Promo Bundling promo Bundling

Ingredients promo

OFFER 2 Free sample Giveaway Product collab with Hampers Free product
product other F&B brand (Xmas/Idul /Exclusive
fitri/etc) launching

OFFER 3 Free Shipping Social proof Voucher Collectible Voucher

with no influencer items/stamp
purchase

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Thank You!