Funnel Mapping

Funnel Mapping What is Funnel Mapping?

Funnel Mapping is creating a visual
representation of your sales funnel (based
on funnel marketing). This model lays out
everything in your marketing process.

Marketing funnel

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 Marketing Funnel

Aware about the brand S1 Awareness

● Visit Website
S2 Consideration ● Start browsing categories
Search, Display, Shopping,
Video, Discovery S3 Purchase

S4 Re - Purchase Come back to purchase again

Loyal customer/ brand advocate S5 Loyal

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 Funnel Mapping
Idea for S1- Awareness

IDEA: CONTENT:
● Objections articles ● Blog Post
● E-Book
● Problem/ Solution Articles ● Video
● E-Magazine
● Comparison articles ● Audio
● Contests
● Mythbuster articles ● Podcast
● Price comparison articles ● Infographic
● Competition comparison articles ● Research paper
● Q & A sessions / Coffee & Fashion chats ● Webinar
● Top of the mind industry topics ● Interview
● Value based topics ● Online course

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 Brand Awareness Content

https://www.youtube.com/watch?v=09UhZrLuMh4 https://www.youtube.com/watch?v=e1Fg8ZzlbtE

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 Funnel Mapping
Idea for S2- Consideration

Content:
● Giveaways
● Ambassadors
● Case Studies
● Trials
● Panel Discussions
● Reviews & Testimonials
● Social Media Posts & Shares
● Blog Comments
● Success Stories
● Survey
● Contest Entries

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Consideration Content

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 Funnel Mapping
Idea for S3- Purchase

● Heavy on BFG
● Product focused
● Short product page includes:
description, product, and prices

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Funnel Mapping
Idea for S3- Purchase

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Funnel Mapping
Idea for S4 - Repurchase

● Upsell & Cross sell

● Continuity
● Referral

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Funnel Mapping
Idea for S4 - Repurchase

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Funnel Mapping
Idea for S5 - Loyalty

● Membership points
● Loyalty

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 Loyalty

https://www.blume.com/pages/blumetopia

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 Funnel Mapping
Action Plan
● Choose 1 funnel that fit and do-able with your business.
● Create campaign and content for your each funnel that stands for your business. From S1 - S5
E.g: S1, Tips → What Tips about activities that good for your skin (for skincare)
S2, Testimonials → People who talk about your product benefit after they using your product
● Define your metrics that matters from each funnel, and set KPI targets for each funnel
● Make sure all of the technicals related to tracker, automation, analytics, and dynamic ads are
working well
● Setup your S1 content and specific landing pages related to it
● Setup your S1 reward in exchange for customer email: voucher, e-book, free sample (check lead
gen)
● Breakdown your BFG to become ammunition for your S3
● Setup your S3 voucher: regular offer, special offer
● Scratch the idea that do-able for your business

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 Funnel Mapping
Campaign Structure Idea: 1
d
reste
If inte

Sales
PRODUCT If not
intere
d PAGES sted

reste
nte
If i o
s t ting
fer
Re targe
PRODUCT
Re PAGES
(S1 Content) ted
res
Landing Page If no If in te
t int
eres
ted

Digital Ads If n
ot in
tere
(S1 Content) Retargeting People
ste
d

Then send an
benefit, urgency
content

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Funnel Mapping
Campaign Structure Idea: 2

EMAIL MARKETING
AUTOMATION
Sales
(Quizzes
Landing
Product
S1 Content Page) S2 Content
Quizzes To get Quizzes
Landing
customer Page S3
Content
email
Product
And or
Abandoned
Cart

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 Brand Overview Social Accounts Campaigns Paid & Earned Media Summary

Current Consumer’s Journey Along Marketing Funnel:

Oatside Utilizes Brand Collaboration to Boost Awareness

Attention Interest Search Action Share

Click on
Land in landing
See sponsored Oatside’s page
ads/content Social Media Search the Purchase the
brand on product Provide
e-commerc reviews and
Land in e Purchase UGC
Exposed to Oatside’s collaborate
brand Search the d products
website
collaboration/ brand on
usage/ search engine
partnership Request
info/pricing
Channels

Social media, Social media, website, Social media, Social media, WOM,
collaborated brand E-commerce,
collaborated brand e-commerce, search e-commerce,
in-store offline retails
in-store engine online forum

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Thank You!