Professional Documents
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PARTNER ENABLEMENT
ONBOARDING GUIDE
November 2021
You will find further information on the types of roles and the
learning plan in the following slides.
Note: One person can follow one or several tracks depending on their tasks and responsibilities.
© 2021 Snowflake Inc. All Rights Reserved 3
SALES
SALES TRACK
Focus on opportunity and account development
Able to identify and qualify ● Qualify Snowflake ● Business Unit Manager ● Sales
a Snowflake opportunity Opportunity ● Alliance Lead ● Partner Team
based on Snowflake Data ● Engage with partner ● Industry Sales Lead
Cloud capabilities, value account teams and ● Analytics Manager
proposition, joint sales customers
plays ● Responsible for driving
partner business
Learning Snowflake
Demoing
Technical Sales Foundation: Snowflake’s Technical
2 Track Snowflake 101
Running a Tech
Evaluation
Customer
Journey
Sales Pro
Accreditation
4 weeks
Sign up on Snowflake Partner
Network (SPN)
Step 1: Create a user on the SPN with your work email address.
Step 2: Have a browse through the Snowflake Partner Network, or through Snowflake
Sign up on Snowflake Partner University (please review the Partner Login instructions here).
Network (SPN)
[Relevant for Implementation Specialists only]
Familiarise with SPN and Step 3: Create an account with the same work email address as for the SPN on
Snowflake University
training.snowflake.com . It will take up to 1 week to sync your SPN user with the Snowflake
Training account. This is in order for you to gain free access to the SnowPro Core Prep
course.
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DISCOVERING MEASURING
RESOURCES: BUSINESS VALUE WITH
Know where to find SNOWFLAKE:
relevant self-service Discuss, measure and track
enablement, sales and business value of
competitive material on introducing Snowflake for
SPN your customers
© 2021 Snowflake Inc. All Rights Reserved
SALES: STAGE 1
Week 1 of 2
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SETTING THE Step 1: Snowflake 101 Training
FOUNDATION: Take the SPN: Snowflake 101 training on Snowflake University.
Learn Snowflake’s Duration: 30 min
Data Cloud messaging and Format: Video, self-guided
history Content:
● Introduction to the Snowflake Data Cloud:
Snowflake in 30 seconds, 3 minutes and 17 minutes:
Frank Slootman introduces you to the concept of the Data Cloud.
● The Snowflake Origin Story:
Why Benoit Dageville & Thierry Cruanes created the Snowflake Data Cloud (2min).
● Snowflake Demo:
What does the Snowflake UI look like? How can I ingest structured and semi-structured data like JSON?
How does scaling compute resources work? Watch this 8-min video of a Snowflake demo.
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DISCOVERING Step 2a: Understanding the SPN program.
RESOURCES: Navigate to the SPN Programs page. Review your program dashboard,
Know where to find and find more information on the program agreement at the bottom of the page.
Review the Snowflake SPN Guide.
relevant self-service
enablement, sales and Step 2b: Registering deals and customer references
competitive material on Navigate to the SPN Sales page.
SPN Review your Sales dashboard to find registered deals.
Review the Snowflake SPN Guide.
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DISCOVERING Step 2d: Review Snowpacks
RESOURCES: Navigate to the SPN Snowpacks page.
Know where to find A Snowpack is a one-stop shop to find all the information you need to
set up your Snowflake practice.
relevant self-service Each Snowpack is related to a given competency you wish to develop:
enablement, sales and Fundamentals, Customer Journey, Competitive, Migrations, Snowflake
competitive material on Workloads or Focus Industries (such as Financial Services and Retail)..
SPN Presentation materials and learning resources will be linked here.
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PRICING Step 3a: Sizing & Pricing Training
SNOWFLAKE: Take the SPN: Snowflake Sizing & Pricing training on Snowflake University.
Duration: 35 min
Understand pricing and Format: Video, self-guided
estimate appropriate Content:
● Consumption Estimates:
credit consumption for How to estimate Snowflake consumption, and what tools to use.
customers ● Pricing:
Framework on pricing Snowflake opportunities.
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MEASURING Step 4a: Value Engineering Training
BUSINESS VALUE Take the SPN: Value Engineering training on Snowflake University.
WITH SNOWFLAKE Learn how to incorporate business value and apply Snowflake’s
Value Engineering framework in your sales process.
Discuss, measure and track Duration: 20 min
business value of Format: Video, self-guided
Content:
introducing Snowflake for ● Consumption Economics:
your customers How to estimate Snowflake consumption, and what tools to use.
● Value Messaging:
Incorporate business value messaging into your sales playbook in the form of a Business Value
Assessment (BVA) or Business Value Realization (BVR).
Step 4b: Review Tools and Slides for Value Engineering on SPN
Navigate to the SPN Snowpack: Value Engineering. Review the tools and slides available to
help with your business case for Snowflake.
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SELLING Step 5: Snowflake Sales Professional Accreditation
SNOWFLAKE: Take the SPN: Snowflake Sales Professional Accreditation training on
Snowflake University.
Train on Snowflake
By completing the training, you will automatically be granted the
customer journey and 6 Snowflake Sales Pro Accreditation required for tiering up to a
key workloads higher partner status.
Achieve Sales Pro
Duration: 4h
accreditation for partner Format: Video, self-guided
tiering Content:
● Data Cloud Overview with Frank Slootman (17 min): Summit 2020 presentation
● Snowflake Workloads (3.5h):
Learn in detail Snowflake’s 6 key workloads Data Warehouse, Data Lake, Data Engineering, Data
Science, Data Applications and Data Sharing: Overview, Discovery Questions, Competitors, Technology
Ecosystem.
● Introduction to the Snowflake Customer Journey (15 min):
Framework of GTM of Snowflake Sales
© 2021 Snowflake Inc. All Rights Reserved
2
TECHNICAL SALES
TRACK
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DISCOVERING RUNNING A
RESOURCES: SOLUTION
Know where to find ASSESSMENT /
relevant self-service EVALUATION:
enablement, sales and Preparing a technical
competitive material on proof-of-concept with the
SPN right tools and discovery
© 2021 Snowflake Inc. All Rights Reserved
questions & running a
hands-on lab
TECHNICAL SALES: STAGE 1
Week 1 of 4
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SETTING THE Step 1: Snowflake 101 Training
FOUNDATION: Take the SPN: Snowflake 101 training on Snowflake University.
Learn Snowflake’s Duration: 30 min
Data Cloud messaging and Format: Video, self-guided
history Content:
● Introduction to the Snowflake Data Cloud (20 min):
Snowflake in 20 minutes: Frank Slootman introduces you to the concept of the
Data Cloud.
● The Snowflake Origin Story (2 min): Why our founders created the Snowflake
Data Cloud.
● Snowflake Demo (8 min): Snowflake UI, ingestion of (semi-)structured data,
scaling compute resources.
1 2 3 4 5
DISCOVERING Step 2a: Understanding the SPN program
RESOURCES: Navigate to the SPN Programs page. Review your program dashboard,
Know where to find and find more information on the program agreement at the bottom of the page.
Review the Snowflake SPN Guide.
relevant self-service
enablement, sales and Step 2b: Pitching a Snowflake Technical Deep Dive
competitive material on Technical Sellers need to know how to position Snowflake in a
SPN technical deep dive.
You can find the presentation deck on the SPN: Navigate to the
SPN Snowpack: Customer Journey and look for the material
under the “Technical Sales” Section. You will find the presentation
on “Snowflake Technical Deep Dive Slide Deck” (direct link here).
Training on how to prepare is available on the STSP Training
(“Technology Deep Dive”).
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DISCOVERING Step 2c: Review Snowpacks
RESOURCES: Navigate to the SPN Snowpacks page.
Know where to find A Snowpack is a one-stop shop to find all the information you need to
set up your Snowflake practice.
relevant self-service Each Snowpack is related to a given competency you wish to develop:
enablement, sales and Fundamentals, Customer Journey, Competitive, Migrations, Snowflake
competitive material on Workloads or Focus Industries (such as Retail and Media & Entertainment).
SPN Presentation materials and learning resources will be linked here.
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DEMOING AND Step 3a: Demo Snowflake using “Zero-to-Snowflake”
POSITIONING hands-on lab
AGAINST COMPETITION: The Citibike demo is Snowflake’s standard of demoing the product.
The demo is also used for running hands-on labs with prospects and
Understand Snowflake’s customers. The lab material can be found in the Snowpack
standard Citibike demo Customer Journey under “Technical Sales > Solution Assessment”.
and learn about There is 3 versions: self-guided, instructor-led virtual and instructor-led in-person.
competitive technologies
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DEMOING AND Step 3c: Review “Snowflake Labs” on GitHub
POSITIONING Looking for additional interesting demos and labs?
AGAINST COMPETITION: Look no further than Snowflake Labs where you can find
even more labs to your heart’s content.
Understand Snowflake’s
standard Citibike demo
and learn about
competitive technologies
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RUNNING A Step 4a: Solution Assessment Training
SOLUTION Take the Solution Assessment Training (part of the STSP Training course) on
ASSESSMENT / Snowflake University. Learn how to use the different options to prove
Snowflake’s technical value to your customers in your sales process.
EVALUATION: Duration: 40 min
Preparing a technical Format: Video, self-guided
Content:
proof-of-concept with the ● Solution Assessment Overview: Determine the right approach with your customer,
right tools and discovery doing a demo, hands-on lab or customised demo, or a very specialised Proof-of-Concept
● Navigating: Types of Demos
questions & running a ● Collateral: How to use the POC Guides
hands-on lab
Step 4b: Review Tools for Solution Assessments / Evaluations and PoCs
Navigate to the SPN Snowpack: Customer Journey. Search for “Solution
Assessment” under the section “TECHNICAL SALES”. Review the tools like the
“Snowflake POC Workbook”, the “POC Guide” to prepare your Proof-of-Concept
plan, slide decks, and consider using a demo or hands-on lab with your customers
© 2021 Snowflake Inc. All Rights Reserved using the lab guides available in this section.
TECHNICAL SALES: STAGE 1
Week 4 of 4
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SELLING Step 5a: Snowflake Sales Professional Accreditation
SNOWFLAKE: Take the SPN: Snowflake Sales Professional Accreditation training on
Snowflake University.
Train on Snowflake’s
When completed, you will automatically be granted the
6 key workloads Snowflake Sales Pro Accreditation required for tiering up to a
Achieve Sales Pro higher partner status.
accreditation for partner
Duration: 4h
tiering Format: Video, self-guided
Content:
● Data Cloud Overview with Frank Slootman (17 min): Summit 2020 presentation
● Snowflake Workloads (3.5h):
Learn in detail Snowflake’s 6 key workloads Data Warehouse, Data Lake, Data Engineering, Data
Science, Data Applications and Data Sharing: Overview, Discovery Questions, Competitors, Technology
Ecosystem.
● Introduction to the Snowflake Customer Journey (15 min):
Framework of GTM of Snowflake Sales
© 2021 Snowflake Inc. All Rights Reserved
TECHNICAL SALES: STAGE 1
Week 4 of 4
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SELLING Step 5b: Snowflake Technical Sales Professional Accreditation
SNOWFLAKE: Take the SPN: Snowflake Technical Sales Professional Accreditation training on
Train on Snowflake Snowflake University.
When completed, you will automatically be granted the
customer journey and 6 Snowflake Technical Sales Pro Accreditation required for tiering up to a
key workloads higher partner status.
Achieve Technical Sales
Pro accreditation for Duration: 4h
Format: Video, self-guided
partner tiering Prerequisite: Completion of Snowflake Sales Professional Accreditation
Content:
● Building Value & Confidence Through the Customer Journey (4h):
Snowflake’s Customer Journey Framework, consisting of 13 types of activities, along the Sales
(opportunity-focused) and Post-Sales process (account-focused)
IMPLEMENTOR
TRACK
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GET TO KNOW SCHEDULE EXAM:
SNOWFLAKE: Free 5h Schedule a few weeks
Learn on Snowflake on-demand upfront to ensure a timely
University key concepts course SnowPro core exam close
and practice them in 10% discount to your prep
hands-on lab exercises for live
trainings
© 2021 Snowflake Inc. All Rights Reserved
SNOWFLAKE SNOWPRO CORE:
SELF-SERVICE JOURNEY
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SIGN UP ON SPN: Step 1: Create a user on the SPN with your work email address.
The Snowflake Partner
Step 2: Create an account with the same work email address as for the SPN on
Network (SPN) provides
training.snowflake.com . It will take up to 1 week to sync your SPN user with the Snowflake
partners access to learning Training account. This is in order for you to gain free access to the SnowPro Core Prep
material course.
Step 3: Have a browse through the Snowflake Partner Network, or through Snowflake
University (please review the Partner Login instructions here).
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GET TO KNOW Essentials Training on Snowflake University:
SNOWFLAKE: ● Data Warehousing Workshop (8h)
Learn on Snowflake ● Data Sharing (2h)
● Data Applications (2h)
University key concepts
and practice them in
hands-on lab exercises
Practice Training:
Create a free 30-day Snowflake trial account to use alongside your theoretical training.
Note: The trial is available for free for 30 days only. Afterwards, you can extend it using your credit
card. Speak with your Snowflake Partner Manager if your company is eligible for a SPN partner
demo account for further training use.
Tip: Create the trial at the right time so that you can continue practicing up until your scheduled
SnowPro Core exam.
© 2021 Snowflake Inc. All Rights Reserved
SNOWFLAKE SNOWPRO CORE:
SELF-SERVICE JOURNEY
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GET TO KNOW Level Up Training
SNOWFLAKE: ● Snowflake University Link
Learn on Snowflake ● First Concepts
● Performance
University key concepts ● Contains reading material and
and practice them in sample questions which will take you
hands-on lab exercises 30-60 mins each.
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PREPARE FOR Theory Training:
SnowPro Cert Resources: Get an overview of the SnowPro Core certification, along with a study
SNOWPRO CORE:
guide and sample exam questions.
Take different trainings to
fully prep for the exam SnowPro Core Exam Prep:
5h of on-demand videos that fully prepares you for the exam and its questions.
It is free of charge for partners; in order to access, you’ll need a Snowflake Training account (created in
Section 1, Step 2). Review this SPN document to follow the correct sign-up process.
Practice Training:
Do practice and implement Snowflake on a Snowflake project within your company.
Have a look at upcoming or recorded virtual hands-on labs (optionally with a tech partner e.g. in Data
Science) to practice what you’ve learned.
For a more basic Snowflake-only hands-on lab,
you can use this self-paced guide.
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SCHEDULE EXAM: Step 1: Review the SnowPro Core certification site.
Schedule a few weeks This is where you’ll find an overview, and FAQs & tips.
Exam details:
upfront to ensure a timely
● 100 multiple-select and multiple-choice questions,
SnowPro core exam close ● Length: 2 hours
to your prep ● Registration fee: $175 USD
Step 2: Register for the exam. Be aware of online proctoring requirements should you take
the exam online.
Tip: To ensure a timely spot for your exam, schedule the exam a few weeks in advance, for example
at the same time when you start getting to know Snowflake or when you’re preparing for the exam,
due to high demand for the certification and limited personnel availability from our external
assessors.