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PL18CH12-Carmines ARI 3 April 2015 9:16
INTRODUCTION
The concept of political ideology, the idea that political opinions and attitudes are linked together
in a coherent system, has been theorized as particularly important for a well-functioning democ-
racy. Politically competent and constrained citizens are needed to provide clear inputs to set public
policy. If citizens hold ever-changing and inconsistent attitudes that lack any overall structure,
it becomes difficult for representatives to interpret the demands and wants of constituents. The
importance of ideology is further highlighted in the wide range of empirical research showing
how ideological structures affect individual behavior. This work explores how ideology influences
individual evaluations of candidates (Conover & Feldman 1981, Federico & Schneider 2007) and
issues ( Jacoby 1991, Jost 2006), as well as a person’s general philosophical attitudes (Evans et al.
1996, Federico & Sidanius 2002, Feldman 2003).
Despite ideology’s centrality to traditional versions of textbook democracy and to a large
segment of empirical research, Converse (1964) found that the American public is distinctly
Annu. Rev. Polit. Sci. 2015.18:205-216. Downloaded from www.annualreviews.org
nonideological. Except for political elites and the most politically involved citizens, Converse
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claimed that the public is characterized by “ideological innocence,” in the words of Kinder
(1998). During the last several decades, this picture of a nonideological American public has
been contested by others suggesting that ideology may not in fact be beyond the grasp of average
Americans (Layman & Carsey 2002, Jost 2006, Abramowitz & Saunders 2008). But even in the
face of this new evidence, the level of ideological thinking among the public remains contested.
The debate over ideology in its current form is unproductive and misguided. Debates over
the ideological character of the public provide no new insights for scholars. Also, this work often
forces individuals into the liberal–conservative structure prevalent among political elites, contrary
to evidence that ideology among the American public is more complicated (Carmines et al. 2012a).
This conceptual and measurement problem has pervaded the research on the consequences of
ideological thinking. If the basic measurement of ideology is flawed, it is likely that insights from
research into both the ideological character of the public and the consequences of ideological
thinking cannot be trusted. Without reliable measurement, the level of ideological thinking is
likely being underestimated, and the relationships between ideology and individual opinions are
more complicated and contingent than they appear.
We suggest that the most fruitful way forward is not to continue rehashing the current argu-
ments over the strength of ideological thinking, but to reconsider the framing of the debate. Recent
work along these lines suggests two major ideas: (a) that attitudes in the public could be based
on political values and principles rather than ideology and (b) that ideology is being incorrectly
conceptualized and measured because it is treated as unidimensional rather than multidimensional.
In this review article, we briefly discuss the foundations of the concept of political ideology.
We then review the empirical research on the ideological character of the American public and
the behavioral consequences of ideological thinking. Then we discuss recent research considering
alternative conceptions and measures of mass ideology. These include the use of political values
and principles as well as multidimensional ideology. We conclude with our suggestions for how
this latest wave of research can (a) help scholars better understand the actual level of ideological
thinking among the public, (b) specify more contingent theories on how ideology interacts with
individual beliefs and perceptions, and (c) generate new questions that can be answered.
1960). Building on the findings of The American Voter, Converse (1964) more generally considered
ideology as a type of belief system, which is any configuration of ideas or attitudes that are bound
together in a form of interdependence. Some scholars additionally emphasize the shared nature of
ideology. That is, ideology communicates a common way a particular group or community views
the world and believes it should be structured (Denzau & North 1994).
The group nature of ideology has often been emphasized in the political science literature, with
most scholars considering ideology not an idiosyncratic belief or set of beliefs but a worldview
shared by many.1 Additionally, political ideology has often been conceived in terms of a single
left–right dimension. Traditionally, the left–right, or liberal–conservative, dimension provided a
measure of an individual’s preferences concerning change versus stability. Other authors, particu-
larly within American politics, have suggested that this single dimension is actually a combination
of two different preferences ( Jost et al. 2003). First is a preference over change versus stability
as related to society. To what extent do current hierarchical structures need to be preserved or
Annu. Rev. Polit. Sci. 2015.18:205-216. Downloaded from www.annualreviews.org
altered? Second is a preference concerning the government’s role in the economy. What is the
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appropriate degree of government intervention in the economy? Even though the left–right spec-
trum consists of preferences over these two different domains, research shows that for political
elites and the most politically informed and involved citizens they are highly correlated with one
another (Poole & Rosenthal 2007), such that some argue they collapse to a single dimension.
Thus, political ideology is a set of interconnected beliefs, held by a group of individuals, which
explains their preferences on individual political issues that vary along a single liberal–conservative
dimension.
1
Exceptions of course exist, the most prominent being the work of Lane (1962).
way that indicated ideological constraint. Again, the public failed the test. Looking at the connec-
tion between related issues, Converse found that the mass public had much smaller correlations
compared to the elite sample. Even more troubling, opinions of the mass public possessed very
low stability over time. Although their partisan affiliations were stable, it appeared as if individuals
were choosing opinions almost at random. Thus, for Converse, no matter how the question was
framed, the consistent and constant answer was that the vast majority of the mass public lacked
any form of ideological belief system or thinking.
emerged to challenge the idea of an unsophisticated and nonideological public. One theory centers
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on the political context in the United States when Converse performed his study. The authors
of The Changing American Voter (Nie et al. 1976) argue that ideological thinking in the public
significantly expanded from an all-time low during the 1950s, when Converse conducted his study.
Using similar measures, they find increased levels of ideological constraint among voters. They
explain this increase as a result of changing political context. Politics in the 1950s, immediately
following World War II, was much more consensual, with a large degree of policy agreement
between the parties. Going into the 1960s, more significant divisions began to emerge between
the parties, bringing with them increased ideological thinking on the part of voters.
This first critique is extended by Abramowitz (2010), who argues that ideological thinking has
seen a rapid increase among the US public in recent years. Due to changes in both the geographic
and demographic makeup of the country, Abramowitz sees evidence that the American public is be-
coming more and more polarized in its voting and attitudes. The growing population of nonwhite
voters has become more consistently liberal, as have younger voters. Abramowitz goes further in
his search for mass ideology by measuring the connectedness of the public’s policy opinions.
According to data from the 2008 election, a majority of voters were found at opposite sides
on issues, rather than in the center. Additionally, opinions on these issues tended to be closely
connected. Using climate change as an example, Abramowitz shows that those with extreme views
outnumbered those with centrist views 41% to 28% (2010, pp. 599–600). Also, those who took a
liberal position on climate change were very likely to take a liberal position on health care, with
a similar pattern emerging for conservatives. This evidence is a strong indication of the type of
ideological constraint Converse sought but did not find in his original study.
Another alternative to Converse came from Lane (1962). Rather than using surveys, Lane
used in-depth interviews with a small number of working-class men in one neighborhood to
probe the deep structure of political thinking. Lane argued, among other things, that scholars
should not make assumptions about what belief systems should look like. For instance, Converse’s
work excluded personality and social structure, two centrally important factors for Lane, from
belief systems. Although ideology in the mass public does not look like ideology employed by
political elites, that evidence does not necessarily mean ideology is absent among the public.
In his interviews, Lane found that many individuals do have a form of ideological thinking but
their ideology is not constrained by the standard liberal–conservative ideological framework that
characterizes elites.
Rather, ideology in the public is constrained by how people think of themselves and society. This
ideology includes ideas about who should rule, moral codes, and fundamental personal values, as
well as attitudes toward equality, freedom, and democracy. For example, individuals who strongly
believe in personal freedoms believe both that same-sex marriage should be allowed and that
citizens should be free to own firearms. Although these attitudes would be seen as incompatible
according to conventional ideological definitions, they are a natural combination when considering
individualized ideological dimensions. Lane’s (1962) findings were criticized as not generalizable
to the wider population due to his small, nonrandom, specialized sample. Chong’s (1993) in-
depth study of how a small number of individuals reason about issues involving civil liberties is
another example of research in this tradition. His findings suggest that ordinary citizens can make
sense of complex problems about civil liberties and constitutional rights but do not do so using
conventional ideological reasoning.
The third alternative theory came from Achen (1975), who approaches Converse’s findings
from a statistical point of view. He argues that individuals hold unstable political opinions and
attitudes that seem to vacillate not because they have no political opinions or because their opin-
ions are only weakly connected to one another but because of the nature of survey questions. To
Annu. Rev. Polit. Sci. 2015.18:205-216. Downloaded from www.annualreviews.org
test this possibility, Achen developed a model designed to partition ideological constraint into
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two different sources: the instability of voter’s attitudes and the low reliability of survey questions.
Achen’s purpose was to show that vague and changing survey questions were mainly to blame for
the instability of public attitudes. When this error was corrected for in the analysis, Achen found
stronger levels of stability between individual attitudes. Moreover, once this measurement error
is taken into account, attitude constraint increases as well. Recently, Ansolabehere and coauthors
(2008) have extended Achen’s work by applying well-known reliability estimation procedures to
the observed correlations of respondents’ issue preferences, demonstrating that once the observed
measures are corrected for unreliability, preferences are not only highly stable and tightly con-
strained but affect voting choices to the same degree as party identification.
Zaller (1992) provides a more theoretically grounded account of nonattitudes. Presuming that
most citizens do not hold fixed and reliable political attitudes, Zaller instead offers a top-of-the-
head response model, where individuals often hold opposing and ambivalent political attitudes.
Depending on the wording and order of survey questions, these responses can be altered, with
ambivalent individuals easily being pushed one way or the other based on what considerations the
survey has most immediately brought to mind. Although Zaller provides an explanation of the
finding of nonattitudes, he does not find evidence of ideological thinking, but rather the opposite.
Scholarship on ideology has been shaped by debates not only over the level of ideology that
exists in the American public, but also over the consequences of ideological thinking. Research
has shown that ideology influences individual political behavior and nonpolitical opinions. As
would be expected, ideological individuals give positive evaluations to candidates they recognize
as sharing their ideology. Liberals adopt left-of-center policies and Democratic candidates whereas
conservatives like right-of-center policies and Republican candidates ( Jacoby 1991, Zaller 1992).
Such results are not surprising given the conceptual foundations of ideology. But recent scholarship
complicates this picture by arguing that ideology’s influence on behavior is moderated by two other
important individual-level variables: political expertise and motivation to evaluate political objects.
This research accepts the finding that ideology seems to be beyond the grasp of many citizens. But
it takes a new step in explaining how individuals are able to take the leap to using ideology as an
evaluative tool. It is only when citizens are motivated to evaluate political objects, as a result of either
personality or context (e.g., voting), that scholars will observe the consequences of ideological
thinking (Federico 2004, 2007; Federico & Schneider 2007). This includes ideologically motivated
evaluations of policies and candidates. Interestingly enough, then, scholars should only expect to
consistently find ideological thinking in individuals who have the expertise to think ideologically
and are constantly motivated to do so. Otherwise, ideological thinking will be found only during
times when a need to evaluate political objects is high, such as around elections.
Other scholars have found evidence that ideological thinking predicts a number of nonpolitical
beliefs and values among individuals. Liberals, for example, not only support left-of-center policies
but also tend to hold values of egalitarianism and protection of minority rights (Rokeach 1973,
Feldman 1988, Jost 2006). This research interestingly points to political ideology as a powerful
tool that shapes how individuals think not only about politics but about the world generally. We
will discuss in greater detail these findings and question whether the causal direction that some
describe ( Jost et al. 2009) is the correct interpretation. In addition, the significance of this finding
depends on the continuing debate over just how widespread ideological thinking is among the
mass public.
four decades has stimulated much research and debate about ideology generally. But whereas
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the research on elite ideology has led to a scholarly consensus—indeed, some worry about the
consequences of a rise of ideological extremism among elites—this has not been the case in the
study of mass ideology. On the contrary, the end result of more than 50 years of research into
mass ideology is a still contested paradigm.
Some current research suggests that average Americans are in fact capable of ideological con-
ceptions of politics (Layman & Carsey 2002, Jost 2006, Abramowitz & Saunders 2008). However,
the debate on ideology is not settled. Others continue to present evidence that a nonideological
public is the reality (Feldman 2003, Bishop 2005, Kinder 2006). Some have attributed the recent
polarization in the public to increasingly polarized elites (Fiorina et al. 2010). As political candi-
dates became more and more ideologically distinct, voters sorted themselves into more extreme
positions behind polarized candidates. Thus voter sorting, not ideological polarization, has been
occurring among the American electorate, according to these analysts (Levendusky 2009).
Converse himself has acknowledged that changes in American politics and the public may have
ushered in a more substantial role for ideology in the American electorate, but he argues that the
larger picture remains unchanged (Converse 2006). Many of the above critiques did not directly
refute Converse’s findings but simply tried to reinterpret them. The mass public as portrayed in The
Changing American Voter (Nie et al. 1976), though showing some improvement from Converse’s
portrayal, still has limited ideological capabilities, particularly when compared with elites. Lane’s
(1962) work is unable to show that the public has a firmly structured ideology like elites, but only
that each individual might possess some idiosyncratic ideological thinking.
We agree that ideology is an important topic that requires further scholarship, particularly given
the increasing separation between Democrats and Republicans in Congress. However, there is
little to be gained by rehashing a debate that has still not been resolved after more than 50 years of
political science research. We believe recent research into ideology has suggested two interesting
pathways out of this morass by shifting the terms of the debate. The first agenda suggests an
important role not for the political ideology of the mass public but rather for its political values
and principles. Although some research suggests that ideology plays a role in determining general
values, we question the causal direction of this relationship. We think it is possible that ideology is
actually structured by belief in broad values. Political ideology is thus the downward consequence
of certain personal values.
The second agenda suggests a reconceptualization of what ideology looks like and how it
should be measured. Although this criticism has its origins in previous research, only recently
have scholars found evidence for a public that is ideological in many different ways from the
simple liberal–conservative spectrum discussed above. Rather than the simple, single dimension
that elites map onto, we consider a typology of ideology along two dimensions, which creates four
distinct ideologies rather than the big two.
should get ahead through hard work. Support of the free enterprise system is a general distrust of
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shown that values have little additional power in explaining issue opinions when compared to the
effect of ideology ( Jacoby 2006). But this research considers a fairly small number of values, not
the larger number discovered in more recent research.
A related line of recent research focuses on principles rather than values. Goren’s (2013) work
has developed this idea most fully. Goren argues that three key principles, limited government,
traditional morality, and military strength, underlie and structure the specific issue preferences
and choices of voters. Moreover, according to his research, they play a major role in determining
presidential voting decisions and, most surprisingly, are employed as heuristics by the unsophisti-
cated as well as the sophisticated. Finally, and consistent with this last point, Goren finds no deep,
abstract ideological dimension such as the left–right continuum logically or empirically binding
these principles together. Instead, they exist and are employed by voters without regard to such
an underlying dimension and, indeed, largely independent of one another. Principles are less
abstract, narrower, more accessible, and thus make fewer demands on citizens than the ideolog-
Annu. Rev. Polit. Sci. 2015.18:205-216. Downloaded from www.annualreviews.org
ical organization of beliefs. As a consequence, values and principles may be more relevant to the
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actual political decision making of ordinary citizens in comparison to the traditional conception
of ideology, which does not represent the political thinking of a large segment of the American
public.
to one another, making it possible to be socially conservative but economically liberal, or vice
versa ( Jost et al. 2009). Carmines et al. (2012a,b) take up this problem, presenting a more detailed
ideological typology. They argue that the current measure of self-identified ideology is really only
a measure of whether individuals are liberal or conservative on both dimensions. This measure
fails to identify individuals who are conservative or liberal on one dimension with the opposite
ideological position on the other. Empirically, these individuals end up clustered as moderates
according to the classic measure. However, individuals with mixed ideological viewpoints are
quite distinct from true moderates and thus should be distinguished from moderates on the one
hand and liberals and conservatives on the other hand.
Using this framework, Carmines et al. discover five different ideological groupings: liberals,
conservatives, moderates, libertarians, and populists. Individuals can be sorted into these categories
according to whether they (a) support or oppose redistribution, social service spending, progressive
taxation, and governmental interference in the economy and (b) defend or oppose traditionally
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moralist/religious positions on social and cultural issues. Liberals are those individuals who support
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redistribution and governmental spending on social services while opposing traditionally moralist
positions on social and cultural issues. Conservatives are the mirror image of liberals. They oppose
redistribution policies and want to limit governmental size and spending. They tend to be more
religious and supportive of policies that maintain traditional social mores. As would be expected,
liberals tend to identify with and vote for the Democratic Party whereas conservatives identify and
vote with the Republican Party. These two ideological groups conform to the classic definition of
liberal and conservative according to the standard single-dimensional measure.
More interesting are the other ideological varieties. Libertarians are individuals who hold con-
servative views on the economic dimension but liberal views on the social dimension. They favor
limited governmental interference in the lives of individuals across all domains of policy. Liber-
tarians oppose an expansion of governmental spending and interference in the economy. They
also oppose limitations on same-sex marriage and access to abortion. On the whole, libertarians
tend to identify and vote for Republican candidates but not nearly to the extent of conservatives.
Populists have conservative social views but liberal economic views. Although they are proponents
of traditionally moralist policy positions, they also value the increased services that result from a
large, activist government. They support limitations on abortions and same-sex marriage while
also approving of redistribution policies and governmental spending on social services like Social
Security and Medicare. They tend to identify with and vote for Democratic candidates but much
less so than liberals.
Even though libertarians and populists look like moderates according to the single-dimension
measure, they actually hold diametrically opposite policy positions from each other. Moderates
tend to identify as political independents and hold middling, rather than extreme, positions on
both of these policy dimensions. Given these illustrations, it seems clear that the utility of the
classic liberal–conservative ideology measure is limited. It applies readily to political elites and
party activists who conform strongly to classic ideological boundaries, but it falls far short when
describing the mass public.
Miller & Schofield (2008) argue that these labels are not only relevant for the mass public but
also important for political elites. They present evidence that the two major parties have long been
built of coalitions with fractured interests. As these interests wax and wane in their power, the
parties’ positions change as they look to rebuild a stable voting coalition. Such a reality is perfectly
illustrated by the challenges faced by the Republican Party following the 2012 presidential election.
Republicans faced a tension between libertarian-leaning members, who are moderate on social
issues but are extremely conservative on economic issues, and populist-leaning members, who
are moderate on economic policy but are very conservative on social policy. These tensions were
manifested in the many primary challenges to moderate Republican members of Congress, such
as Sen. Richard Lugar, who were defeated by more socially conservative candidates. Shifts in
ideology among the elite are likely to lead to further such alterations, as the parties attempt to
build stable electoral coalitions from an electorate composed not just of liberals and conservatives
but also of moderates, populists, and libertarians (Carmines et al. 2014).
been able to influence policy, mostly by altering what types of candidates won in safe Republican
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LOOKING FORWARD
Political ideology has regained the attention of political scientists and political psychologists in
recent years. Whereas it once seemed that ideologically oriented belief systems were beyond
the grasp of ordinary citizens because they were too abstract, wide ranging, and interconnected,
new lines of research have led to a reconsideration of the role of ideological thinking in mass
publics. Most importantly, recent research has found that values and principles capture the actual
thinking and reasoning of average citizens better than ideological considerations. Furthermore,
the standard conceptualization and measurement of political ideology as self-identification along
a single dimension have proven of limited use when describing the political views of most citizens
(Carmines et al. 2012a,b).
Yet this does not mean that ideological thinking is impossible for ordinary citizens. On the
contrary, recent research on political values and principles as well as multidimensional conceptions
of ideology suggest that there is an underlying structure to the political thinking of citizens, just
not one that is as simple and elegant as that used by political elites. The political thinking of the
public, this new research suggests, is complex, multidimensional, value-laden, and involves deeply
held principles. It may not be ideological in the traditionally understood sense but it provides an
underlying organization and structure to the political attitudes, evaluations, and preferences held
by millions of American citizens.
DISCLOSURE STATEMENT
Annu. Rev. Polit. Sci. 2015.18:205-216. Downloaded from www.annualreviews.org
The authors are not aware of any affiliations, memberships, funding, or financial holdings that
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Annual Review of
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Contents Volume 18, 2015
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