5 Customer engagement |5.1 Marketing strategies | Exercise 1 Mer extra acuvites meaner > aol tesa E De Mure ety ° 9A Workin pairs. Decide on a new food product or ready-made meal you would like to sell. You might research new ‘superfoods’ or feature food from another country that is not well-known internationally. As part of your preparation, discuss these questions. + What buzzwords would you use to describe it? + Where would you want it positioned in a store? + How would you price it compared with similar items? + What kind of packaging would you use? + Would you advertise it on social media? + What kind of POS display would you want in the shop? + Would you give samples to customers so they can try the product? + Isthere anything else you would do? B Prepare a short presentation explaining what you have chosen and the strategies you will use to sell it. Use your smartphone to video your presentation. Show the class your presentations and respond to any questions about it. |