00 a OH BO @ haycie 2 evtsa-Mandate @ Tepsiones @ KET @ Hinbwud Compt. @ victean don’. G [M]Detinatons BM SL. Games ori 5 Customer engagement |5.3 Communication skills | Exercise 1 °° 5 Match the words and phrases in bold from the video (1-10) with the definitions (a-j). 1 We urgently need to boost reader a_ making you want to have or do something engagement. b provides a particular group of people with 2. So, what stuff really resonates? the things they need or want 3 Andsportsand style fare badlyinboth substantially increase or improve something “unique visitors’ and ‘attention time’. d lacking any excitement, strong opinions 4 {t's tempting to get carried away. or special qualities 5 ...weneed to make sure our magazine @ seems important or appealing to people caters to a global audience. f are unsuccessful 6... twill drastically improve the odds g makeit more likely that something will that they'll come back to the site happen 7 They rate our magazine very highly... h the most important thing to consider 8 Werenotjust churning outthe stuffour {producing large quantities of something, rivals do especially without caring about quality yO es 9 ..like the same old bland content... J think that something is good, bad, etc. ay 10 The bottom line is that readers love us ecoupooucr gaa He OES M ols Swe netted A