| ergs desboardoearsoncom/owEP-Ci/lesons/BF-CINTCI 3%: 7Cu OH /eoltaciivandeBoeal2zatc-eTcanseeseTHcssceaisc. ot DM OH BO @ Meycaic @ evlSA-Mante @ Topsirin @ KET G Snkt:Conptte._@ Wichiewnsoen. GE Denton ES Gnesi Nn p nn * | BU NOM Pw Ne © “— 5 Customer engagement |5.3 Communication skills | Exercise 1 WIHSL WEI LITE TAH HPULALIUTIS UF Lie Fese|! IT TITIUITIyS © [4521 Watch Teo Dogan, Sales and Marketing Manager at Lifestyle magazine, presenting his research data to James Campbell (Editor-in-Chief) and Donna Johnson (Assistant Editor). Answer the questions. Why did Teo highlight the most important points rather than go into detail? Which key findings did he report in a favourable or unfavourable light? How did he make his slides clear? Do you think he went into sufficient depth in his presentation? Why / Why not? What is the difference between data-driven and data-informed decision-making? What recommendation does Teo make at the end? Do you agree? Do you think the magazine should charge a subscription fee at this stage? Why / Why not? Match the words and phrases in bold from the video (1-10) with the definitic © © We urgently need to boost reader a_making you want to have or do SOtecrvy engagement. b provides a particular group of people with eeusnan ate He OSM es te nase