<front page>Presenting Ideas Persuasively Using Appropriate Language

Group Members: John Ivan B. Belaro

Manuel Sapao
Arjay Ocfemia
BSIT-1A
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“Persuasion can go through obstacles that force cannot.”
―Yusuf A. Leinge
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What Is Persuasion?
Persuasion is the act of convincing someone to believe or do something through reasoning or
argumentation. It involves using various techniques such as logical appeals, emotional appeals,
and ethical appeals to influence someone's beliefs or actions.
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Objectives
1. To have knowledge about persuasion in its role in purposive communication.
2. Understanding how to present ideas persuasively using appropriate words.
3. To understand how to deliver a persuasive speech.

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What is Persuasive Essay?

A Persuasive Essay, also called a position paper or argument essay, is a piece of academic writing in
which you employ logic and evidence to convince a reader to accept your point of view.
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Three Pillars of Persuasive Essay
1. Ethos is an element of argument and persuasion through which a speaker establishes their
credibility and knowledge, as well as their good moral character. Readers are more likely to trust
someone with credible knowledge, personal experience, or standing within a community.
Including ethos—or ethics—in your persuasive writing can help sell your point of view.

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2. Pathos is an appeal made to an audience’s emotions to evoke feelings. Triggering particular

emotions in your audience can help them connect with you as a narrator. This provides a layer of
interest to your readers as well, making your writing more compelling and stickier.

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3. Logos is a rhetorical or persuasive appeal to the audience’s logic and rationality. Good
persuasive writing outlines a series of logical reasons that the reader should believe the writer’s
argument.

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How to Write a Persuasive Essay

1. Choose a topic: Select a topic that you are passionate about and one that has two sides to
it. This will make it easier to argue for or against it.

2. Know your audience. If you want to convince readers to believe and agree with you,
know who you’re talking to first.

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3. Conduct research: Gather information from credible sources such as academic journals,
books, and government websites to support your arguments.

4. Develop a thesis statement: Write a clear and concise thesis statement that presents your
argument and the main points you will be making in the essay.
 5. Create an outline: Use the thesis statement to create an outline of your essay. Organize
the main points and supporting evidence into an introduction, body, and conclusion.

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6. Write the introduction: Start with a hook to grab the reader's attention, provide
background information on the topic, and end with the thesis statement.

7. Write the body: Each paragraph should start with a clear topic sentence that relates to
the thesis statement. Use evidence to support your arguments and explain how the
evidence supports your point.

8. Address counterarguments: Acknowledge and address counterarguments to show that

you have considered both sides of the issue.

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9. Write the conclusion: Summarize the main points of the essay and restate the thesis
statement in a memorable way.

10. Edit and revise: Review the essay for clarity, coherence, and organization. Ensure that
the arguments are persuasive, the evidence is strong, and the language is persuasive.

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How to Deliver your Persuasive Speech

Practice and rehearse: Practice the speech in front of a mirror or with friends and family.
Rehearse the speech until you feel confident and comfortable delivering it.

Deliver the speech: Speak clearly and confidently, making eye contact with the audience. Use
gestures and body language to emphasize important points. Be passionate about the topic and
engage with the audience.
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