Family Schneider

In 1970 the Schneider family bought the Märchenwald Haßloch, a fairytale forest.
The family had a Liliputan Circus for several generations, where people could watch
other people with dwarfism. The purchase allowed the family to give the circus a
permanent place and the renewed park opened in 1971 with the Liliputaner town, a
dolphin show, a Wild Mouse rollercoaster and a fairytale village.[1] The park was
renamed Holiday Park in 1973. Initially the park covered 70,000 m², but nowadays it
has grown to 400,000 m². The park grew – over the decades that it was run by the
Schneider family – to become the seventh largest amusement park in Germany.[2]
Under the family's leadership Germany's first Rapid River and Free Fall Tower
opened. In the autumn of 1996 the Liliputaner town closed.[1]

Plopsa
In November 2010 Plopsa announced that it would take over Holiday Park. After the
takeover of the park various characters from E.M. Entertainment – such as Maya the
Bee, Tabaluga and Vic the Viking – were introduced, E.M. Entertainment has been
part of Studio 100 since 2008. With the arrival of the Studio 100 characters in
2011 the old park mascot Holly the Parrot gradually disappeared from the park,
however he made a comeback in 2016 at the 45th anniversary of the park.[3] With the
acquisition Plopsa announced that it would invest €25 million in the park over a
period of 4 years. The park received a renewed entrance in 2011, an outdoor
Majaland with restaurant in 2012/2013, the Sky Scream rollercoaster from Premier
Rides and a re-theming of the Teufelsfässer to Vic the Vicking in 2014 and Sky Fly
in 2015.[2]

In 2018 the park opened Holiday Indoor – a hall with a theater and 7 attractions –
themed after Heidi, Tabaluga and Mia & Me at a total cost of €10 million. In 2019
Plopsa announced that they were investing another €25 million in Holiday Park over
a period of 5 years, with the investment they want to transform the park into a
multi-day destination with more than 1 million visitors per year. Part of that plan
was to transform the Rapid River into Dino Splash in 2020 and built a Viking
village with a Splash Battle & Disk'o Coaster in 2021.[4]

Future
As part of a 5-year plan to transform the park into a multi-day resort Plopsa will
invest €65 million by 2025.[5] Within the park they will open a 2500m2 water-
playground in 2023, adjacent to the themed area The Beach. The playground will be
copied from Plopsa's Majaland Kownaty in Poland, with a cost of €3,5 million.[6]
The ski stunt show will be replaced in 2024 by a Tomorrowland themed area, similar
to Plopsaland in Belgium, with an investment of €15 million.[7]

Adjacent to the entrance of the park a hotel with 350 beds shall be constructed in
2024, with a total cost of €20 million.[5][4] The transformation into a multi-day
resort shall be completed in 2025 with the opening of a Plopsaqua water park.
Initially the group approached the municipality of Haßloch to construct the water
park together, similar to their water parks in Belgium. However, the proposal was
voted down by the population in a referendum. Plopsa then submitted an amended
proposal, but this plan could not count on a majority as well.[8] In an interview
with Plopsa Fans, Steve van der Kerkhof (CEO Plopsa) indicated that he still had
the desire for a water park, but that at that time the group was focusing on the
indoor park that opened in 2018.[9] It was announced by the company in December
2021 that they will open the water park on their own in 2025.[10]