TH TRUE MILK - Sữa hạt

(TH true NUT premium nut milk)

1. Introduction
● History/Establish
● Mission/vision/value

2. Analysing
A. Demographic
B. Economic
C. Socio-cultural
D. Natural
E. Tech
TH True Milk's farm is the first transitional organic dairy farm in Vietnam,
with Israel’s high-technology integrated with management science to
produce high-quality agricultural products, meeting international quality
standards.
Modern technology production
The top manufacturing technology priority is the competitive point that
TH True Milk applied to enter the domestic milk market.
● High-tech industrial scale: The farm is invested synchronously in
technology as well as human resources, advanced milk processing
technology and modern equipment in all phases of the closed
process. Owning a closed process from pasture to glass of milk
and the largest high-tech dairy farm in Asia since 2015.
● Professional production system: Achieve the record of the world’s
largest high-tech concentrated farm cluster with the world’s
largest closed process by the World Records Union in 2020.
In addition, cows in TH’s farm are cooled by specialized barn
system, high-tech misting fan system protecting them from the
harsh climate of Nghe An.
● AfiTag (Electronic chip): Based on this equipment attached to the
cow's leg, mastitis disease in cows was detected early (before 4-7
days) for isolation. Parameters about the health status of cows,
milk production for each of them are reported to the central
computer.
Besides, TH True Mart - Retail outlets where TH supplies its fresh and
natural dairy products to consumers, owning the most modern facilities
and the best cold-chain for product preservation and sales.

High hygienic conditions

Pure water source: the water treated and purified by Amiad advanced
technology and auto-filtration screen AMF.
The process of milking, collection and storage are closely and strictly
monitored and managed.

F. Political-legal
Viet Nam is a country with a stable political environment, and the legal
system is increasingly improved.

Viet Nam became the 150th member of the WTO in 2007, having a
significant impact on market expansion such as attracting investors,
increasing revenue, access to advanced technologies, modern
production lines, and access to cheaper foreign milk supplies. However,
enterprises should focus on the risk of competing with foreign dairy
companies.

According to Decree 3399/QD-BCT (2010), which is approved for

Vietnam's Milk Processing Industry Development Plan to 2020, Vision to
2025.
● Opportunity: Reduce the cost of materials to expand cattle farms,
create large self-sufficiency resources.
● Challenge: TH’s competitors are also willing to seize the
opportunity to create a potential competitive risk. Materials
suppliers can also become big potential competitors.

In the tax policy, taxes on imported dairy products are high. Milk is one
of the items that does not encourage imports under the Ministry of
Industry and Trade Decree 1380/QD-BCT. (National Institute for Finance,
2019)
● Opportunity: Increase TH True Milk's competitiveness for imported
milk.
● Challenge: Compete fiercely with the domestic dairy market.
 3. Conclusion
● Predict

PPT (T3, 20h00): Minh Giang

Nội dung (CN, 22h59):

Phần 1 & 3: Quế Anh
Phần A, B: Quách Hân
Phần C, D: Duy Bảo
Phần E, F: Hồng Ân