Professional Documents
Culture Documents
Updated: Jun 21
Welcome to our Facebook Ads & Facebook Marketing Mastery course! If you landed on this
page via Google search, no worries, you can join our Facebook course which is included in
our modMBA course bundle!
Step #2 - Click here to download our FREE Social Media Content Calendar Template!
But REMEMBER… Rome wasn’t built in a day, BUT they did lay bricks every day! So you
need to do the same each day with your Facebook Ads and business!
We truly try to make everything super easy to understand, but we don’t want to waste too
much of your time on intro material that you can learn quickly just by browsing your
Facebook Ads Manager.
ASSIGNMENT #1
Spend about 1-hour browsing the free resources linked below! We try to always over-
describe everything in the course, but we are NOT perfect! These links are a perfect warm-up
to our course and great for learning the jargon we use. Please message us feedback/questions
as you take our Facebook course so we can continue to improve the lectures!
How to Write and Design Ads for Social Networks (e.g. Facebook, Instagram):
https://www.julian.com/guide/growth/make-ads
EXAMPLE TIMELINE:
Watch our entire Facebook Ads & Facebook Marketing Mastery course and
take note of the lectures you want to rewatch.
Create your Facebook page.
Create your Facebook Business Manager account at:
https://business.facebook.com
Create your Facebook ad account and install your Facebook pixel on your
website.
Create your Custom Audiences and Lookalike Audiences.
Begin creating Facebook Ads and split testing ads.
***Don’t worry, I will cover what this all means in the upcoming lectures!
So that said, I advise you START with a Facebook Business Manager account with the
ASSUMPTION that your business will only be growing, requiring you to add Facebook
pages, ad accounts, new websites/pixels, employees, etc.
So yes, we do JUMP RIGHT IN teaching you how to create a Facebook Business Manager
in an upcoming lecture! DON’T WORRY! We’ll teach you EVERYTHING! With your
personal Facebook.com profile, you can simply sign in and create a Facebook Business
Manager for FREE!
We get a lot of questions and “worry” from students after watching the “Facebook for
Business” lecture. For example, a student messaged us worried because they don’t even have
a Facebook Page yet!
DON’T WORRY! Take a deep breath! This is a necessary “chicken before the egg” lecture
which you will understand as you advance further in this course. Typically students answer
their own questions by the time they complete this course! Remember my #1 tip…
Watch the ENTIRE course first, TAKE NOTE of the lectures you want to rewatch, and
THEN finally begin taking action on Facebook! After completing the course 100%, if you
still have questions, please ask! We want everyone 5-STAR happy and everyone to have a
total understanding of Facebook!
#3 – Via your Facebook Business Manager, you will create a new Facebook ad account,
which comes with a new Facebook Pixel you will install on your website for tracking.
Take note of this…
ONE website PER Facebook ad account
ONE Facebook pixel PER website
ONE Facebook pixel is connected to ONE Facebook ad account
PRO TIP: Never overlap the tracking of various websites by installing one Facebook Pixel
on multiple websites.
#4 – When you start creating Facebook ads and you are typing in your competitor’s Facebook
page name into the Detailed Targeting field under the AD SET level, you will find that NOT
ALL Facebook pages that you search for will appear. This is Facebook’s discretion which
Facebook pages appear as a targeting option under the Detailed Targeting field under the AD
SET level.
If your competitor’s page does not appear, NO WORRIES… you will get cheaper
engagement anyway by targeting a BROAD audience (1,000,000+ size) to start with, then
you can retarget this WARM AUDIENCE (people who went to your website, etc.) and/or
even create a LOOKALIKE audience for future ads… so don’t fret if your competitor’s page
doesn’t appear under Detailed Targeting! We’ll teach you how to create your OWN
audience!!!
Remember, complete the course 100% first, writing down lectures you want to rewatch along
the way (nearly 99% of your questions will be answered as you progress through the course).
Plus, when you complete the course 100% you will receive a “Certificate of Completion”
(automatically via the modMBA.com and emailed via Udemy:
https://support.udemy.com/hc/en-us/articles/229603868-How-to-Download-Your-Certificate-
of-Completion-on-a-Browser- *click the CONTACT US button on this Udemy URL should
you have an issue)
Whether if you have one business OR if you have multiple brands/websites OR if you are an
ad agency with multiple clients… I REQUIRE EVERYONE that wants to create Facebook
Ads to first create a Facebook Business Manager account as that is where we work in and
teach via this course.
In the next lecture “Facebook for Business”, you will create your Facebook Business
Manager: https://business.facebook.com
When you click the “MENU” button in the top left corner, the Facebook Business Manager
menu will expand. This is the menu I reference for nearly everything we access throughout
this course.
Continue Learning
Get access to ALL of our top-rated Facebook Ads and online marketing courses at:
http://modmba.com Join our FREE Facebook Marketing Course: How to Develop Effective
Organic and Paid Strategies
BUSINESS.FACEBOOKCOM/ADSMANAGER