PESTEL ANALYSIS

Economic

Economic factors may greatly affect an industry in terms of Inflation rate or economic growth. According
to Philippine Statistics Authority or Northern Mindanao, The Consumer Price Index (CPI) in Northern
Mindanao for the month of January 2022 registered at 112.3 which implies that the price of a basket of
goods in January 2022 was 12.3 percent higher than its price in 2018. Cagayan de oro’s current
consumer price Index is at 111.9 which is higher than last year. This implies that the prices of goods and
services in January 2022 increased at a faster pace compared to January 2021 and the previous month and
according to PSA a consumer’s PhP 100 in 2018 can only purchase PhP 89.0 worth of goods and services
in January 2022. If this will continue, it may affect the prices that this food industry needs for its
production.

Sociological

Due to Covid 19 outbreak, food industries have been severely disrupted because of the safety protocols
that has been implemented to secure everyone’s health and safety. But as of March 1 to 15. The covid 19
protocol has amended. The protocol of LGU-Cagayan De Oro has change which means there is a less
restriction because currently Cagayan de Oro city Is under alert level 1. People around Cagayan de Oro
are now allowed to go to all business establishments with minimum health protocols. According to
Philippine News Agency the Inter-Agency Task Force for the Management of Emerging Infectious
Diseases (IATF-EID) on Sunday approved the amendments to the guidelines on the nationwide
implementation of the Alert Level System for Covid-19 response. This may bring good profit to break
time as all establishments, persons, or activities are likewise allowed to operate, work, or be undertaken at
total on-site or venue seating capacity, provided these are consistent with minimum public health
standards

Environmental

Environmental plays a great role upon shaping a company’s way of finding resources or alternatives
needed for their production most especially that Cagayan de oro has partially banned the usage of Plastic
bags. According to Philippine News Agency last January 2,2020 the ban covers all business
establishments, she said, including "fast food outlets, pharmacies, food kiosks, 'sari-sari' stores, and
ambulant vendors" in the public markets. Break time ensures that our materials, packaging and waste
management shall adhere to the ordinance that has been implemented by the local government.

Legal

Legal factors ensure that the industry abides to the national policies and regulations for product
marketing, selling, inventory management, etc. Break time ensures that all of its employees are protected
with worker’s basic rights mandated by the Department of labor and employment. Break time’s
employees are provided with equal work opportunity regardless of gender, race, or creed; and regulate
employee-employer relations. Male and female employees are entitled to equal compensation for work of
equal value and to equal access to promotion and training opportunities. This ensures that employees are
protected from discrimination and safety.
 PORTERS 5 FORCES

SUBSTITUTES RIVALRY BUYERS Threat of new entrants

Restaurants and other eateries The industry is chocking a The buyers have high Also classified as a strong
are quite capable of selling the block with competitors. There bargaining power in a force. With the presence of
types of products sold by a are big brands such as place where there are potential, small businesses
street food joints such as McDonald’s and Chowking, many streets food with the same product
burger or a sandwich. and medium and smaller joints, as they can offerings around the
brands, including local choose any of them perimeters of our chosen
restaurants and bakeries, location, it is possible that we
selling a variety of snack and compete for a chunk of
quick-eats market shares to our
customers. Therefore, this
force is something the
entrepreneurs cannot ignore.
STRENGTH WEAKNESS OPPORTUNITIES THREATS
 Affordable price  Less experience in  Potential Business  Presence of
 Location: (Pabayo St. Marketing expansion Competitors wit
Cagayan de Oro City)  Easy access the same produ
 Skilled and competent Location  Covid 19-
employees Protocols

SWOT ANALYSIS

COMPETITOR ANALYSIS

DIRECT INDIRECT
 Street food business without permit  Chinkeetea
(selling using a tricycle)  Tea o'clock
 Master siomai  Full tank
 Butcher's best