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Dorm App Market

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Critical Analysis of an Article

Introduction 

any product needs to have a target market, postioning and market segments to help in advertising

and reaching the market. this paper discusses the dorm application in terms of the target market,

positioning and market segments.

the product is based on dorms that are available within the London. therefore the target market

are the university students that live in London and need a place to stay. According to Cmcapt

{n.d.) dorms are small buildings where many people can live while sharing resources. in addition

most university student prefer staying in the dorms rather than apartments as they provide the

basics for their educations (Cmcapt, n.d.). This informed the choice of the target market. in

addition to this the product is a mobile application. since university students are the intensive

mobile devices users the application would best target them.

the product positioning would be based on prices and lifestyle. according to Upenn (n.d.) the

lifestyle of the students is one that is full of events that they need to do all the time. therefore, the

application would help the locate the dorms that are closer to the schools that they go hence

faciliutae their busy schedule. in terms of the prices, the student do not have much earnings,

therefore the application would focus on the dorms available in London that would be affordable

for the students (Mohd Mustafa Kamal et al., 2020). this would ensure that many students and

are attracted to the application.

in terms of market segmentation, there would be no age limits for usage as the universityies

minimum age requirement differ from one university to another. Behavioural segement for the
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products is the students who are well mannered and wont disturb others that live in the vicinity.

the behavioral segmentation fits the start up as student needs to be given enough time for their

study (Upenn, n.d.). though there are few students who never cares about there studies, they can

disyturb other student whgich would make them relocate from the doems. in terms of

geographical segmentation, the students of a given university will have suggestion of dorms

around the place and ensure that they live near the university. this would facilate their attendance

of classes and other activities attached to the school.

from the discussion the product target would help the organization to be competitive in the

market and gain more customers. the position of price and lifestyle would be beneficial for

marketing though various segments

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References

Cmcapt. (n.d.). 4 benefits of living in dorms. Cmcapt.com. Retrieved October 12, 2022, from

https://www.cmcapt.com/4-reasons-to-live-in-a-dorm/

Mohd Mustafa Kamal, N. A., Mohd, T., & Baharun, N. (2020). Examining off-campus students’

housing preferences between public and private university students. In Charting a

Sustainable Future of ASEAN in Business and Social Sciences (pp. 133–144). Springer

Singapore.

PL Recruitment Study in England. (2019, November 4). Study in England - dormitory. PL

Recruitment Study in England. https://studiaanglia.pl/en/study-in-england/dormitory/

Upenn. (n.d.). Life in the college houses. Upenn.edu. Retrieved October 12, 2022, from

https://www.collegehouses.upenn.edu/life