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Value propostion ? what im building and for who ? solving a problem or need ? what pain and gain ?

Who are my customers?

Tech is just a part

Problems are what you face while receiving orders

Need are that you need your order as fast as possible when you order it

Who will pay?

What is paid?

For what is paid?

How is it paid?

How much is paid?

Salient Features of Postmates

Enables people to order anything from anywhere within the city.

Postmates charges a nominal delivery fee which depends on the distance covered from pick up point
and drop off point.

Special featured stores.

The delivery guys or couriers who work with Postmates are also called Postmates.

Deliveries are made within 1 hour.

Postmates is available 24 hours a day and 365 days a year.

The minimum delivery fee is $5 but often there are offers in particular areas with even lower delivery
fee.

Customers: Customers for postmates are the ones who are willing to spend a little more than the exact
price of an article in order to get it delivered at their doorstep. People

Merchants:Postmates ties-up with local merchants and provides them with a platform with an
opportunity to reach out to people who want goods delivered at their location. These merchants are
happy to pay a percentage of the total billed amount to Postmates for their delivery service. Hiring own
staff to make deliveries is obviously a costlier option as compared to paying a small percentage of the
bill to Postmates.

Delivery Persons: Delivery personals for postmates are the people who want to earn money by working
according to their own schedule. These human couriers are called postmates. According to the business
model, postmates driver get 80% of the delivery fee and rest 20% is kept by the company. According to
Postmates, a delivery guy can earn upto $25 per hour.

Value Propositions

Postmates business model offers excellent value propositions for customers, delivery personal as well as
local stores. Let’s understand the value provided by Postmates to these customer segments.

Users:

Users can order anything from local partner stores.

Postmates is available 24 hours a day and all 365 days a year.

Get things delivered in as less as 1 hour.

Merchants:

They get an extended customer base.

They can serve their own customers at their doorstep through Postmates.

Postmates provides online visibility to the merchant through their platform.

Delivery Persons:

They can work according to their own schedule.


According to postmates revenue model, delivery guys get 80% of the delivery fee.

The more they deliveries they make, the more they earn.

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