Unit 3: The Business Environment

Mini-project

Business plan sheets

Section one

Executive summary
A snapshot view of the business idea.
What is the idea and why might it be a success?
Write this section after completing the other sections.

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 Unit 3: The Business Environment

Mini-project

Section two

The business opportunity

What do you plan to offer?
How can your product/service benefit your potential consumers?
Who do you plan to sell to?
Why have you chosen your target market?

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 Unit 3: The Business Environment

Mini-project

Section three

Marketing and sales strategy

Why do you think people will want to buy the product or service?
How will you sell it to them?
What promotional methods do you intend to use for your business?
How will the promotional methods develop awareness for your business?

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 Unit 3: The Business Environment

Mini-project

Section four

Skills and experience

What skills and experience do you have to support your plan?
How do you intend to develop your skills in order for your business to be successful?
Will you use the skills of others to help you?

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 Unit 3: The Business Environment

Mini-project

Section five

Operations
Where will you run your business?
What equipment will you need?
How will the location chosen help lead to a successful business?

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 Unit 3: The Business Environment

Mini-project

Section six

Finance
How much money will you need to start? Where could you get this money?
How much will you charge?
How much profit will you make in the first three months, six months and year?

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 Unit 3: The Business Environment

Mini-project

Section seven

Competitor analysis

Table of competitors

Name, location Product/service Price Strengths Weaknesses

and business size

Unique selling point (USP)