公司概述 COMPANY BRIEF

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创造力
CREATIVITY

领先的营销事件策划与运营管理者
适应力 Leading marketing events planner and operator
FLEXIBILITY

执行力
EXECUTION 路菲杰企业文化发展有限公司成立于2008年，致力于为企业客户提供
资源的深度整合从而生产出适合品牌的线下高质量的体验式营销活动
以及线上PR新闻传播的高效内容。是一家通过广告、活动、新闻公关
反应力 、落地实现品牌价值增值的全案策略型顾问机构。
LFJ Group was founded in 2008, it is committed for corporate customers to
REACTION provide the in-depth integration of resources so as to create the high-
quality offline experiential marketing activities for brands and efficient
content of online PR news communication. It is a full-case strategic
consulting agency that achieves brand value appreciation through
advertising, activities, news and public relations.
业务范围稳定扩展
Business scope stable expansion

2008 2021
LFJ Group LFJ Group

城市体育赛事
City Sports Events
汽车行业
Motor Industry
IT 行业
IT Industry

2008 2010 2013 2015 2021

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服务品牌 OUR CLIENTS

13 4
Years Years
PR & Event Marketing Digital & User Experience
特别资源
SUPERIOR RESOURCE
艺人经纪 | 影视资源
Artist Agency | Film & TV Resources

我们具备丰富的电视、网络节目制作优势资源和整合能力，以及对明星资源的把握和对话能力，为
全案策略提供更加丰富的表达方式。
We have rich TV and network program production resources, star resources and
integration ability, to provide a richer way of expression for the full-case strategy.
 特别资源
SUPERIOR RESOURCE
慈善公益基金|文创平台|艺术集市|独立设计师品牌|门户媒体平台
Charity fund | | Culture creativity platform ｜Art fair | Independent designer brands | Portal media platform

我们同样与慈善基金、故宫天猫平台、英国the Design Museum等机构具备密切的合作关系，为品牌联合提供多重选择和方式。

We also have close cooperation with charities, the Palace Museum‘s Tmall platform, the Design Museum and other institutions, to provide multiple choices and
ways for co-branding.
特别资源
SUPERIOR RESOURCE
中国传统文化艺术|中国当代文化艺术
Chinese traditional culture and art | Chinese contemporary culture and art

中国当代文化艺术
Chinese contemporary culture and art

中国当代文化艺术
集合了国际表演/视觉/影像/社会创意/学术公知等
个人及团体。
International performance /visual/
video/social creativity/academic community
Individuals and Organizations

中国传统文化艺术
Chinese traditional culture and art

拥有独立的传统文化深度资源整合对接平台，内容包含亚洲范
围的传统文化论坛、传承人项目、展览、音乐会等。资源深度
覆盖书院、非物质文化遗产传承、雅乐等多个领域的著名人士
It has an independent platform for in-depth integration
of traditional culture resources, including Asian traditional
culture forums, inheritor projects, exhibitions, concerts,
etc. Resources deeply cover the academy, intangible
cultural heritage inheritance, music and other fields of the
famous people.
特别资源
SUPERIOR RESOURCE
刘通 LIU TONG
折纸装置艺术家
Origami installation artist

候鸟陶 Houniot
手办模型设计师
Dolls Designer

AMON
潮流设计师Fashion Designer
Mountain潮流品牌创始人
CARSHOW华南区主理人

张娜 ZHANG NA
环保服装设计师
Eco-friendly Garments Designer
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专注于公关活动的

创意机构
Creative Agency
Focus on Events
汽车活动|平面摄影设计|其他行业|公关传播
Automotive events｜ Graphic photography design｜ Other industries｜PR communication
 2021 She’s Mercedes Creator Journey Lijiang
2021 •
• 2021 Mercedes-Benz Region South E-Class Test Drive Campaign

• 2020 V-Class Customer Experiential Event

2020 Region West SUV Journey
2020 •
• 2020 Region North New E-Class Test Drive Experience
• Award Ceremony of 2020 MBFS China DFC Competition

• 2019 Mercedes-Benz Winter Driving Experience

• 2019 G-Class & AMG SUV Desert Event
• 2019 A-Class Test Drive Event - Event Leading Agency
2019 • 2019 Fleet Top Account Industrial Workshop
• 2019 EQ Corner

2017 • 2017 Mercedes-Benz C-Challenge Regional tour • 2019 Mercedes-Benz V-Class Customer Experiential Event

2016
• 2016 Mercedes-Benz C-Challenge
2018 • 2018 FIFA World Cup Carnival Campaign
• 2016 Year End Customer Experience & Faye Wong Concert • 2018 Mercedes-Benz C-Class Launch Event and
Driving Experience

• 2015 Mercedes-Benz C-Challenge

2015
• 2015 Mercedes-Benz Region South S-Class Leadership Night
 2021
She’s Mercedes
Creator Journey Lijiang
2021
Mercedes-Benz
Region South E-Class Test Drive Campaign
2020
V-Class
Customer Experiential Event
Beijing , Nanjing , Shanghai , Guangzhou , Chengdu
2020
Region West
SUV Journey
Guiyang , Zunyi , Kunming , Chongqing ,
Baoji , Xian , Mianyang , Chengdu , Wulumuqi
2020
Region North New E-Class
Test Drive Experience
2020
Award Ceremony of
2020 MBFS China DFC Competition
2019
Mercedes-Benz
Winter Driving Experience
2019
G-Class & AMG SUV
Desert Event
2019
A-Class Test Drive Event
Event Leading Agency
 2019
Fleet Top Account
Industrial Workshop
2019
EQ Corner
2019
Mercedes-Benz V-Class
Customer Experiential Event
2018
FIFA World Cup
Carnival Campaign
2018
Mercedes-Benz
C-Class Launch Event and
Driving Experience
2016
Mercedes-Benz
C-Challenge
 • 2020 BMW Driving Experience
2020 • BMW GOLF CUP 2020

• 2019 X5 Regional PBE Project Concept And Operation

2019 • 2019 Formula E Local Activation
• 2019 BMW Mission 3
• 2019 BMW NEV Roadshow Display
• 2019 BMW MINI The Coopers Road Trip
• 2019 BMW BEST School Principal Forum

2018 • 2018 BMW M DRIVE TOUR

• 2018 THE ALL-NEW BMW X3
• 2017 BMW M DRIEV TOUR
2018 BMW X3 Launch Training Plan Aftersales Group
2017
•
• 2017 BMW 7 Series Life Style & Teat Drive
• 2018 BMW X2 Display and Experience
• 2017 BMW 6GT Grand Launch and Display
• 2018 BMW South Region UKL Models Theme Event
• 2017 BMW 5 Series Launch Training

• 2016 BMW 2 Series LP Pop-up Store Execution

2016 • 2016 BMW 7 Series Appreciation Salon South Region Execution
• 2016 BMW X1 Test Drive
• 2016 BMW M DRIVE TOUR
• 2016 BMW NEV New Product Launch Training

2011 • BMW 2 Series Strategic Display

• BMW EXPERIENCE DAY

2015 • BMW Mission 3

2020
BMW Driving Experience
Tianjin , Shanghai , Zhuzhou
 2020
BMW Driving Experience
Tianjin , Shanghai , Zhuzhou
2020
BMW GOLF CUP 2020
2019
X5 Regional PBE Project
Concept And Operation
2019
Formula E Local
Activation
2019
BMW Mission 3
2019
BMW NEV Roadshow
Display
2019
BMW MINI The Coopers
Road Trip
2019
BMW BEST School
Principal Forum
2018
BMW M DRIVE TOUR
2018
THE ALL-NEW BMW X3
2018
BMW X3 Launch Training
Plan Aftersales Group
2018
BMW X2 Display and Experience
2018
BMW South Region
UKL Models Theme Event
2017
BMW 7 Series
Life Style & Test Drive
2017
BMW 6GT
Grand Launch and Display
2017
BMW 5 Series
Launch Training
2016
BMW 2 Series LP
Pop-up Store Execution
2016
BMW 7 Series
Appreciation Salon
South Region Execution
2016
BMW X1
Test Drive
2015
BMW 2 Series
Strategic Display
2011-2015
BMW Mission 3
2011-2015
BMW Mission 3
 • 2020 Mercedes-Benz Beijing Auto Show
2020 2020 Mercedes-Benz Auto B Show (SZ & CC & CD & GZ)
TIMELINE
•

OF

AUTO SHOW 2019

•
•
2019 BMW & MINI & RR Shanghai Auto Show
2019 Mercedes-Benz Auto Show (CD & GZ)

• 2018 BMW & MINI & RR Beijing Auto Show

2018 • 2018 Shenzhen Auto Show BMW Press Conference
• 2018 Chengdu Auto Show BMW Press Conference
 2020
Mercedes-Benz
Beijing Auto Show
 2020
Mercedes-Benz
Auto B Show
Shenzhen , Changchun , Chengdu , Guangzhou
2019
BMW & MINI & RR Auto
Shanghai stand operation
2019
Mercedes-Benz
Auto B Show
Chengdu , Guangzhou
2018
BMW & MINI & RR Auto
China Stand Operation
2018
SHEN ZHEN
BMW Press Conference
2018
CHENG DU
BMW Press Conference
 • 2020 The Breaking of Dawn
2020 Evolvable Super SUV Hiphi X Exclusive Appraisa
• 2020 WEY品牌智能科技挑战赛l

• 2019 JLR Customer Loyalty Shangri-La Tour

2019
• 2019 汽车之家车家学院进阶营

TIMELINE
OF

OTHERS 2018
•
•
2018 NEW Range Rover Sport P400e Media Ride & Drive
2018 后补贴时代新能源汽车新生态大会暨EU300对私换电版发布仪式

2017 BORGWARD BX5 National Media Test Drive

2017 •
• 2017 BORGWARD Frankfurt Motor Show

2016 • 2016 Cadillac XT5 Test Drive

2020
The Breaking of Dawn
Evolvable Super SUV Hiphi X Exclusive Appraisal
2020
WEY品牌智能科技挑战赛
Tianjin、Hangzhou、Shenzhen 、Chengdu
2019
JLR Customer Loyalty
Shangri - La Tour
2019
汽车之家车家学院进阶营
2018
NEW Range Rover Sport P400e
Media Ride & Drive
2018
后补贴时代新能源汽车
新生态大会暨EU300对私换电版发布仪式
2017
BORGWARD BX5 National
Media Test Drive
2017
BORGWARD
Frankfurt Motor Show
团队架构
TEAM STRUCTURE 总经理

高级执行副总裁

事业一部 事业二部 事业三部 传播事业部 项目支持部 商务部 采购部 财务部 人力资源 创意设计部

总监 执行副总 总监 副总监 项目总监 商务总监 采购经理 总监 人事经理 创意总监

客户经理 总监 高级客户经理 高级客户经理 项目经理 商务经理 采购专员 会计 行政 美术指导

客户执行 高级客户经理 客户经理 CAD绘图 商务专员 出纳 网管 3D设计师

客户经理 客户执行 库管 2D设计师

客户执行 文案