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Gliding – moving smooth and continuous motion

Amiable – pleasant and friendly

Miser – living cheap to save money

Reproach – expression of disappointment or disapproval

Wrath – anger

Direct Characterization – direct statements of the character

Indirect Characterization – indirect statement like actions, words, thoughts, interpretation of the
character

Journalistic article – reports events and analyzes issues for public consumption

New article – report on a recent event

Headline – title, simple and direct, first thing they see, informative, accurate, attention-grabbing, short
and concise (10-12)

1. Short and catchy (5-10)


2. Active voice
3. Specific and accurate
4. Avoid puns and overly clever wordplay
5. Strong, descriptive words
6. Use Title Case – capitalized first letter on major words

Byline – author or company

Lead – main details, 5 w’s and how, concise, clear, engaging, avoid technical terms or jargon

Body – detailed information, crucial, further information with supporting details

Tail – extra info, related items

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