GROWTH

HACKING

Group 1
ADITYA | AKASH | ANIL | BARSHA | SHARON |
TEJASWINI

 INTRODUCTION
BUYER'S PERSONA
Table of Content
BUYER'S JOURNEY
MUST HAVE SURVEY
GROWTH Team
GROWTH EQUATION
HYPOTHESIS
'ICE' SCORING TABLE
MARKETING FUNNEL
USER'S EXPERIENCE
PRICING MODEL
FRICTION POINTS
 Simpl - Your Online Khata

Simpl’s purpose is to empower consumers and merchants to

have more control over their commerce experience.
They are innovating commerce solutions that are built on
values of trust, transparency and our generation’s financial
values.
Simpl is reimagining the credit card from the ground up by
providing a full-stack, mobile-first platform for credit based
payments that empowers online retailers to build trusted
relationships with their best customers.
Buyer's
Persona
Buyer's
Journey
Must Have
Survey

~Sean Ellis
Growth Team
 PRODUCT MANAGER

WEB DEVELOPERS

SOFTWARE ENGINEERS

DATA ANALYSTS

MARKETING PROFESSIONALS

FINANCIAL ANALYST
 Growth
Equation
NO. OF MERCHANT’S VISITS TO APP​

NO. OF SIGN-UPS​

NO. OF TRANSACTIONS​​

VALUE OF TRANSACTIONS​

REPEAT TRANSACTIONS ​
Hypothesis
 No. of sign-ups
H0: Uploading only the image of Aadhar card or Pan card for
capturing the details needed for the signup process will increase the
number of signups.​
H1: Uploading only the image of Aadhar card or Pan card for
capturing the details needed for the signup process will not increase
the number of signups.

H0: Collaborating with top-notch merchants will improve number

of sign-ups.​
H1: Collaborating with top-notch merchants will not improve
number of sign-ups.
 Value of Transaction

H0: Introducing Simpl’s “savings bank account” will increase the

value of transaction.​

H1: Introducing Simpl’s “savings bank account” will not increase

the value of transaction.

 NO. OF MERCHANT’S VISIT TO APP

​
H0: Providing content on the website about how Simpl
has increased their customer base, will attract more
merchants. ​
H1: Providing content on the website about how Simpl
has increased their customer base, will not attract more
merchants.​
​

 NO. OF TRANSACTIONS
​
H0: Introducing Simpl’s own e-commerce site will increase the
number of transaction.​

H1: Introducing Simpl’s own e-commerce site will not increase

the number of transaction.​

IMPACT, CONFIDENCE,
EASE (ICE) Scoring

Marketing Funnel
Channels
and contents
 What is the marketing funnel?

The marketing funnel is a visualization for

understanding the process of turning leads
into customers, as understood from a
marketing (and sales) perspective. The idea is
that, like a funnel, marketers cast a broad net
to capture as many leads as possible, and
then slowly nurture prospective customers
through the purchasing decision, narrowing
down these candidates in each stage of the
funnel.

 User's
Experience
PRICING
MODEL​
 BASIC STANDARD PREMIUM
199 499 599

CUSTOMIZED VISA CARD 3% CASHBACK NO MIN

1% CASHBACK ON EVERY
PRIORITY CUSTOMER TRANSACTION REQUIRED
TRANSACTION
SUPPORT OTT BUNDLED OFFERS
24/7 CUSTOMER SUPPORT
FLAT DISCOUNTS ON TOP CASHBACK ON FUEL
OFFERS AND DISCOUNTS
MERCHANTS TRANSACTIONS
VISA CARD
COUPONS & VOUCHERS LOUNGE ACCESS

+ BASIC +BASIC
+STANDARD
Possible
Frictions
Thank You...!