DMDE: Group 3

COMPANY NAME: QuadTech

About Business:

For your needs in automation, QuadTech is a provider of electronic services and goods. We offer fully
customised product design that combines simplicity and technological skill to satisfy your needs. We
specialise in offering electronic control for your industrial equipment, which boosts the machinery’s
productivity and the calibre of the finished output. (Centralized air conditioner controllers,
temperature/pressure controllers, crane controllers, three phase detectors) For your equipment,
QuadTech also provides high-quality power solutions. (SMPS, Three Phase V/F Controllers, DC Drives, AC
Drives)

Mission: Providing end to end facilities to our clients to meet their requirement. Achieve complete
satisfaction to our clients. Respond immediately as per changing requirement of Clients.

Vision: We are passionate in helping businesses through our innovative skills and technologies to
maximize business ideas. Continuously grow and create values in our business and establish global
leadership. Through our commitment, quality and innovating ideas , we aim to exceed expectation and
award our clients with smile.

Aim: To achieve clients satisfaction through our innovation and technologies. To maintain friendly
relationship with our clients. Help our clients if any problems occured in our projects.

Services they provide:

 Software
 Hardware
 AC and Chiller.

Business Model:

As of now QuadTech doesn’t have a well defined business model. Most of the client that arrived in the
company is through reference. The business model of the company deals in delivering products and
services all over the world in the sectors of Information Technology and Consultancy. All the projects
that is taken by QuadTech is done in the presence of Front-end, back-end developer, engineers and data
testers.
Marketing Plan:

 Social Media Marketing:

To make client aware of the business and the companies work, the platform Facebook and LinkedIn is
chosen for advertisement purpose.

 Google Ads Approach:

Going through the companies budget, paid Google advertisement can be created to make people aware
about the business and increase the number of clients through direct Contact.